Marketwired

MARCH 1, 2016

While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? It may not exactly be viral, but you’re getting the word out to the people who count. Real-time visual storytelling to share.

Pitching 153

Pitching Media Conference Storytelling 153

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! However, the true takeaways are the lessons we learn about family, friendship and ourselves.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. There’s an undeniable link between his storytelling chops and his famously evocative song lyrics. Hustle and flow…and grow?

Viral 120

Viral Storytelling Writing Crisis 120

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. storytelling, etc) to the dark side of social media (ex. storytelling, etc) to the dark side of social media (ex. It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

Cision

OCTOBER 16, 2017

You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. It means comms and marketing have to talk to each other.

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. How did you get your start in PR? Is your content driving results? Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Karen Freberg

OCTOBER 18, 2018

There were so many amazing updates here from Adobe with their products, new tools to use to spark our creativity, and opportunities to chat with the great professionals behind the Adobe brand logo. During this time at EDUMax, the official l aunch the Adobe Creative Campus Program with Digital Literacy Thought Leaders. Transformative.

Education 56

Education Creativity Video Tools 56

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. As you can imagine, the past 24hrs+ have been a whirlwind of answering emails, DMs, responding to updates, and my favorite messages like: “HOW DID YOU GET RYAN REYNOLDS TO SPEAK TO YOUR CLASS?!!

Social Media 85

Social Media Industry Film Viral 85

Beyond PR

AUGUST 22, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 74

Strategy Trade Shows Case Study Course 74

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Crafting a compelling narrative involves understanding not just what you want to say, but how your audience will perceive it. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

prTini

JUNE 1, 2015

My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Who’s been in a meeting when someone declares the need for a viral video. How will this video catch and keep someone’s attention?

Video 28

Video Travel Viral Resources 28

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Toronto-based PR professional Martin Waxman sums it up: “No matter how clever and innovative your idea, if it doesn’t produce the results you’re after you’re wasting your time (and money). While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” “Content marketing will revolve more around individuals and storytelling components. As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How to find content and cultural trends | 4:41-5:03.

Trends 78

Trends Brand Branding Reddit 78

Melissa Agnes

MARCH 3, 2015

I talked about the war of ideas that our world leaders are currently fighting in and I discussed how to make the digital landscape (the primary battlefield for this war of ideas) more predictable in order to minimize risk. It means getting creative. One of the best ways to do this is through storytelling. They’re shared.

Social Media 133

Social Media Crisis How To Crisis Management 133

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. How-To-Guides. The blog is listed first for a reason; it’s the engine.

Infographics 72

Infographics Case Study Video Survey 72

Cision

APRIL 5, 2017

We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Chris Lynch: On the brand side, how are you looking at the different mix? Say yes and show more.

Report 225

Report Media Advertising Advertising 225