Consumer How To Storytelling Viral 
Cision
AUGUST 23, 2017
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. But there are storytelling opportunities that the incumbents don’t have. Here are some tips based on tech PR experience.
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Cision
MARCH 31, 2015
From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. But how can you get started? “ How to create them? Everyone wants to go viral, but it’s nearly impossible. Bigger is not better.
Konnect Agency
NOVEMBER 20, 2023
Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.
The Proactive Report
DECEMBER 26, 2022
Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. Video trends for 2023. To do this effectively, you must understand your audience.
Prohibition
AUGUST 4, 2023
In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers.
MaccaPR
AUGUST 26, 2015
Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.
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