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How to Prepare for Your First Public Relations Job

Ronn Torossian

Landing the first public relations job is a significant milestone for anyone, and proper preparation is key to making a successful transition from academia or other fields into the dynamic world of public relations.

Publicity 195
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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. However, today there are many internal and external influencers that affect how companies and brands are perceived.

Analysis 397
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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

Boebert initially denied that she had been vaping from her seat, among other questionable activities , but security video proved otherwise. The post How To Master The Public Apology: PR Tips appeared first on Crenshaw Communications. ” It was a hamhanded and somewhat baffling response that seemed to skirt the real issue.

Publicity 343
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How to Work Zoom

ReimaginePR

Susan McLennan from Reimagine PR walks you through how to work Zoom — everything from how to optimize your video and mic settings to changing your name on the screen to spotlighting, pinning, hiding, and bringing back your video — and one career-saving thing to know about the chat function.

How To 317
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How to Make your Messaging Stick

Onclusive

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370
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How to Build Brand Value  

Onclusive

Engaging in Influencer Partnerships Collaborating with influencers and industry leaders, or even other brands, can extend your reach and credibility. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195
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Standing on the Shoulders of Others

PRSay

Still, other women helped shape my view on the world: Leaders who taught me discipline, core friends who taught me humor and professors who fueled my curiosity. Sometimes your organization allies with you; other times, it might be up to you to help create an inclusive space. You have to challenge assumptions,” said Leshelle V.

Resources 128