Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Traditional media continues to shrink while job opportunities in public relations, integrated communications, and social media expand and grow.

Communications 192

Communications Sports Journalism Fashion 192

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates.

Storytelling 60

Storytelling Tourism Travel Local 60

Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 74

Storytelling Agency Communications Publicity 74

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The PR function contributes to business goals through the awareness generated by earned and owned media, among other tactics. But how to measure outcomes? For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. .

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Landis PR

FEBRUARY 26, 2024

Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement.

Policies 59

Policies Publicity Community Construction 59

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

OCTOBER 2, 2017

Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. How to Use Data to Tell Better Stories .

Data 145

Data How To Storytelling Analytics 145

Deirdre Breakenridge

JULY 10, 2019

The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk.

Ethics 177

Ethics Social Media Leadership Interviews 177

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

Measurement 195

Measurement Data Reputation Storytelling 195

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Here is how to help said executives get involved in evangelizing the narrative. Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative.

Communications 78

Communications Leadership Energy Storytelling 78

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. Or you may decide that media relations is precisely what you need. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 87

Public Affairs Communications Radio Television 87

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation.

Enterprise 186

Enterprise Tools Technology Privacy 186

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies.

Social Media 60

Social Media Storytelling B2B Media 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Social media – to show some leader personality and to leverage all of the other output.

Leadership 149

Leadership Trade Shows Healthcare Education 149

wiredPRworks

APRIL 20, 2022

What We Talked About on Growing Social New. How real-time marketing and PR works. Storytelling success stories. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. About Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

Karen Freberg

JUNE 14, 2018

Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right? How do I respond? I answer back yes.

Social Media 43

Social Media Media Community Sports 43

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology.

Communications 196

Communications Storytelling Groups Community 196

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I’m in a rare situation where I’m actually not surrounded by people who think they know how to do my job better than I do.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Our client Jim Curtis, President of Remedy Health Media, tells reporters about how patients with various conditions benefit from the emotional storytelling on his company’s site.

Interviews 206

Interviews Media Advertising Advertising 206

Cision

AUGUST 4, 2016

Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. The tone used in social media posts, for example, will differ from the one used in reports or presentations. If you’re unsure of how to approach it, think of how you would approach someone in person.

Brand 120

Brand Branding Guidelines Storytelling 120

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. PR: Personality and Reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Cision

APRIL 6, 2016

How can they overcome it? Do you know how to mitigate a crisis in real time? With so much content saturating the marketplace, how can brands stand out? There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Polaris

DECEMBER 14, 2014

Favourite fiction published this year: Saving Simon: How a Rescue Donkey Taught Me the Meaning of Compassion by Jon Katz. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. You’ll never look at media in the same way. 4 Eden Spodek. 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251