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How to find the right PR measurement partner

Onclusive

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

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How to find the right PR measurement partner

Onclusive

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

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How to Be a Strong Leader During This Global Pandemic

PRSay

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”.

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How to Contribute to Conversations on Racial Justice Issues

PRSay

For centuries, systemic and structural racism in the United States constrained and prevented opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. This alignment will strengthen your communications and boost credibility with your external and internal audiences.

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So You Want to Build an Integrated Communications Measurement Dashboard? Here’s How to Do It

Katie Paine's Measurement Blog

Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. If you have a CRM system in place (such as Salesforce) you should be able to get good data out of it. So, you can do it too.

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Tesla Owners Leadership Master Class with Maxim Behar from Vision to Reality: Building Leadership Qualities

Maxim Behar

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

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Media Monitoring: How to Plan, Execute and Engage

Cision

Perhaps you have a widespread international pickup to consider. Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. The post Media Monitoring: How to Plan, Execute and Engage appeared first on Cision.

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