Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Like every reporter, I’m a sincerely curious person.

Meeting 81

Meeting Automotive Media Transportation 81

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. But, the great irony of marketing automation is that it’s largely still manual. Career paths will evolve. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Journalistics

SEPTEMBER 9, 2021

MatchPoint lets you paste your pitch into a search box and find journalists who write about what you’re pitching. It’s a great concept and I look forward to seeing this one improve. While it’s not as developed as MediaSync, its a great alternative for those with no budget for a media database.

Tools 52

Tools Engineering Interviews Social Media 52

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency.

Energy 120

Energy Viral Storytelling Community 120

Journalistics

JUNE 18, 2012

Why are we still writing press releases? If press releases are part of your work life, you’ve probably asked this question once or twice in the past year (or more). Really though, press releases require a lot of time and effort to produce and distribute. There are hard costs associated with the process.

Blogging 52

Blogging Writing Engineering Video 52

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. What is a Press Release? A press release is an official statement or proclamation announcing news that provides relevant information to the media.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. We’ll show you how. In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. This post isn’t about writing a media pitch because we’ve already done that.

Digital PR 62

Digital PR Report How To Pitching 62

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

MAY 3, 2016

Read through these descriptions–I’m glad I didn’t have to compete against these kids coming out of school! Read through these descriptions–I’m glad I didn’t have to compete against these kids coming out of school! He thrives on new challenges and knows how to turn connections into relationships.

Sports 0

Sports Leadership Internal International 0

Burrelles Fresh Ideas

OCTOBER 10, 2023

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. But, as the internet is flooded with this type of content, how do you stand a chance to stand out? Today, at least 91.8%

Video 87

Video Publicity Marketing Analytics 87

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? And value comes from quality. What Makes a Link “Quality”?

How To 71

How To SEO Google Examples 71

Contently - Strategy

OCTOBER 15, 2020

Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. In our brand new report, we set out to highlight tactics that could help your brand thrive. Want to test your site speed? B2B companies always have to think a step ahead.

B2B 130

B2B Trends Video Course 130

Buzzstream

FEBRUARY 1, 2024

I suspect that whether or not you secure coverage is more down to factors like how compelling (or otherwise) the story you’re selling in is, plus whether or not you’re taking that story to the most appropriate journalists.” With email outreach, you get out what you put in. You don’t need 1,000 emails to get ten mediocre results.

Pitching 87

Pitching Infographics Survey Resources 87

The Resolution Blog

MARCH 25, 2019

AnswerThePublic Great for… Brainstorming Content Our free app, AnswerThePublic , combines industry-relevant topics with the most common questions asked on Google. All you have to do is plug in the subject you want to brainstorm and the app spits out all the relevant and most popular search terms people use on Google.

Tools 120

Tools Google Social Media Writing 120

Buzzstream

JUNE 30, 2021

Many were trashed after reading just the subject line, others, after reading the introduction. Many were trashed after reading just the subject line, others, after reading the introduction. They may comprise a mere 10 to 12 words, but these words hold plenty of power. Some aspects will make them more likely to succeed.

Writing 71

Writing Pitching Study Data 71

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release. Today, press releases have the same goal. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. In our brand new report, we set out to highlight tactics that could help your brand thrive. Want to test your site speed? B2B companies always have to think a step ahead.

B2B 57

B2B Content Marketing Trends Marketing 57

PR Fuel

AUGUST 21, 2018

If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. So Are Press Releases Done For? Does this mean press releases are no longer valid?

SEO 40

SEO Google Writing Engineering 40

PR Fuel

OCTOBER 30, 2018

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! 7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick.

Communications 40

Communications Pitching Writing Social Media 40

Flack's Revenge

JULY 11, 2018

And how is it different than, say, just a clever idea? It’s about marketing that transcends products and features to tell a more meaningful story. The best ones connect brand values to the needs and desires of the target audience. They huddle around a conference room table. The lights go dark. Or maybe Dracula.

Insurance 204

Insurance Insurance Advertising Advertising 204

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. We’ll explore why it’s so important and how much of a difference it can make to clients, what makes a successful campaign and what changes we can expect to see this year.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. Christine Moorman | Duke University.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Rethink writing: Michelle Messenger Garrett. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

OCTOBER 31, 2016

The same earnings report shows that LinkedIn generates 65% of its revenue by job recruiting, perhaps reinforcing the belief that LinkedIn is for job seekers ( ads and promoted content constitute 26% of revenue , Premium Subscriptions represent 17%). LinkedIn sometimes feels like the forgotten social network. Job Search (On the DL).

LinkedIn 60

LinkedIn How To Mobile Course 60

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Shift Communications

AUGUST 3, 2016

Great, now let’s get back to creating the plan. . Great, now let’s get back to creating the plan. . In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. What do we want to actually accomplish? What is the point of this plan?

B2B 60

B2B Interviews Strategy Product Launch 60

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You own a business and want to increase sales. You’re thinking of completely overhauling how you market your company. Still reading? One Where Good Guys Win.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. My friends know that I work in public relations.

Infographics 63

Infographics Corporate Policies Reputation 63

Contently - Strategy

JUNE 11, 2020

That’s what we’ve set out to answer in this report. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Research for this report was compiled in May 2020. That was true before the common era began. Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

That’s what we’ve set out to answer in this report. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.].

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

NOVEMBER 10, 2020

To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Pitches can make or break a PR campaign. Their responses?

Pitching 164

Pitching Writing Digital PR How To 164

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 21, 2015

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. ” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. .”

Social Media 120

Social Media Marketing Pinterest Media 120

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Tip #1: Tell Your Story with Pictures. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Tip #1: Tell Your Story with Pictures. And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40