ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. The platform is now offering new advertising options, making it easier to reach specific customer segments.

Social Media 272

Social Media Trends Media Instagram 272

PRSay

JUNE 24, 2022

For people working in the high-stress field of public relations, staying healthy “was a challenge before the pandemic, and it’s going to be after,” he said. For example, think about how your meetings are scheduled, he said. The more video calls we have back-to-back, the more that stress and anxiety rises.” We’re on video a lot.

Policies 72

Policies Newspapers Financial Meeting 72

Doctor Spin

MARCH 20, 2023

I’ve written extensively in the last decade about AI and communications. From product descriptions and marketing materials to news articles and social media posts, AI-powered content generation tools are rapidly streamlining content production and allowing companies to maintain a consistent presence across multiple platforms.

Corporate 52

Corporate eBook Tools Data 52

Shift Communications

JANUARY 30, 2020

For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

Burrelles Fresh Ideas

AUGUST 8, 2023

In today’s digital landscape, the rise of artificial intelligence (AI) has revolutionized how businesses operate. As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. The online realm continuously evolves.

Communications 52

Communications Marketing Analytics Resources 52

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today.

Healthcare 98

Healthcare Communications Measurement Resources 98

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups.

Social Media 156

Social Media Trends Media Instagram 156

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? has been operating.

Agency 52

Agency Sports Public Affairs Creativity 52

Melissa Agnes

MARCH 6, 2018

This Crisis Ready Model is the foundation of my new book, Crisis Ready: Building an Invincible Brand in This Uncertain World , which provides you the exact roadmap to building brand invincibility. It’s not something that just happens overnight. Order Crisis Ready for you and your team at the link above. The Crisis Ready Model.

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications. The platform is now offering new advertising options, making it easier to reach specific customer segments. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

PR in High Definition

OCTOBER 28, 2021

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. Favour the flavour. And the same can happen in the pitch process. Stick to the recipe.

Pitching 62

Pitching Crisis Creativity Communications 62

Doctor Spin

MARCH 20, 2023

In the last decade, I’ve written a lot about AI and communications. To succeed in this crowded landscape, organisations will need to focus on creating high-quality, unique content that truly resonates with their audience. We’re facing a content explosion of epic proportions. Compete with the human touch. Invest human time.

Resources 52

Resources Google Tools Industry 52

Mindful Marketing

JUNE 19, 2021

billion, and it’s expected to rise even more, to $13.8 Helping to drive this growth was the 2019 addition of over 240 new influencer marketing platforms and agencies, which enjoyed a whopping $6.50 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7 billion in 2021. ” Really?

Social Media 81

Social Media Media Fashion Instagram 81

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . For comms professionals, this intelligence is arriving at a good time. Predictive Alerts.

Media 88

Media Data Reddit Crisis 88

Reputation Us

OCTOBER 4, 2021

It’s come to the point where before communicating, many companies even weigh how an announcement will affect “The Left” or “The Right” and the consequences. One thing is clear: it’s a new business environment when it comes to communicating. With 24-hour news and instantaneous social media, it’s hard to remain neutral.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

It’s come to the point where before communicating, many companies even weigh how an announcement will affect “The Left” or “The Right” and the consequences. One thing is clear: it’s a new business environment when it comes to communicating. With 24-hour news and instantaneous social media, it’s hard to remain neutral.

Reputation 78

Reputation Crisis Management Employee Government 78

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

5W PR

APRIL 28, 2022

Marketing is how a business communicates its value and importance to its potential customers. It is through marketing that a business can rise above the rest in its industry. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. Tap into Potential Customer Bases.

Marketing 88

Marketing Government Guidelines Education 88

Karen Freberg

AUGUST 22, 2021

Netflix has given us another view of what academia is like with their new show with Sandra Oh called “ The Chair. Some loved it – said it was exactly what they expected. Others were not sure what to expect – as they were chairs in their own department. Academia is a field unlike any other. That is so true!

Social Media 98

Social Media Media Course Conference 98

Flack's Revenge

JANUARY 10, 2019

Third… we’re recommending brands focus more on quality over quantity – since only the best stuff will rise to the top. Last month I interviewed top PR and social media experts about the challenges facing online marketing. I also share my views (not necessarily the agency’s ) and pose additional questions.

How To 159

How To Facebook Social Media Advertising 159

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. For insights, PRsay asked 14 communicators for their thoughts on the factors that a company should consider before weighing in on a social issue. .

Company 187

Company Employee Internal International 187

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Without measuring your data, you won’t know what’s working and what’s not and how to move forward.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

For many of our B2B clients we’ve perfected a data bureau component in our programs that offers mediaworthy facts and stats for use when the team doesn’t have a hard news announcement or a big story to share. B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Use the data.

B2C 120

B2C B2B Software Consumer 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Being on social media is the online pastime that everyone loves.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? This is where we make friends.”.

Communications 62

Communications Wikipedia Meeting Technology 62

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I expect big things from Sarah in the years ahead.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. This figure is likely to rise to 38% by 2023. Tool adoption is almost entirely limited to automation tools. Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Tools 100

Tools Analysis Technology Internal 100

Sword and the Script

MAY 8, 2018

In the technology vertical, budget growth is expected to grow even more – to 12.4% On the flip side, pressure for short-term results rises with budget increases. 2) Social media spending high and rising. of the marketing budget on social media and expect to see this grow to 17.6% over the last 12 months.

Survey 62

Survey B2B Marketing Mobile 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. CX goes hard. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Speak to, not at your audience.

Marketing 75

Marketing eBook Case Study Measurement 75

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Staking out a position on a high-profile issue is a time-honored public relations strategy. I’m not always convinced by research that asks consumers how they feel about corporate behavior, or that poses hypothetical questions about unnamed companies. Studies show that Americans are 8.1% Millennials Rewards Principled Brands.

Brand 120

Brand Branding Corporate Study 120

Beyond PR

FEBRUARY 1, 2018

As a Content Services Manager in PR Newswire’s newsroom, every day I talk to overworked, under-resourced communications professionals with stories to tell. Each one needs an easy way to distribute his or her press release to current and new audiences to generate buzz and business for their company. Company website newsroom.

Corporate 69

Corporate Internal International Engineering 69

Mindful Marketing

JANUARY 23, 2021

Now the credentials of one large group of college grads are on exhibit in a much more public place—New York City's Grand Central Terminal. But, at a station known for transportation, is the art’s creator paying homage to higher education or throwing a college degree under the bus?

Education 126

Education Financial Engineering Transportation 126

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Speak to, not at your audience.

Marketing 68

Marketing eBook Case Study Measurement 68