Buchanan PR

APRIL 12, 2023

Sustainability. The EPA (Environmental Protection Agency) defines sustainability as attempting “to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.” Greenwashing.

Publicity 79

Publicity Meeting Policies Employee 79

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Both directly shape how the public, as well as investors and customers, view the brand. DE&I Commitments.

Brand 135

Brand Branding Employee Case Study 135

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

PR in High Definition

APRIL 27, 2023

ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities. An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations.

Policies 62

Policies Employee Ethics Survey 62

Cision

JUNE 29, 2017

Known as a progressive communications strategist, Ben Wyskida recently joined the ranks of Fenton PR as the new CEO. With 20 years of experience in communications and social change spaces, Ben took the helm on May 15, 2017. He has also led “media for media” communications for investigative journalism non-profits.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Shift Communications

JANUARY 25, 2023

Advisor On January 1, as many started the year with the commitment to better health, luxury fitness club Equinox kicked off their high profile and controversial “ We don’t speak January ” campaign. It is who they are and who they look to bring into their community. By Reva Seth, Sr. They did it strategically.

Strategy 78

Strategy Brand Branding How To 78

Reputation Us

MARCH 27, 2023

Our question at ReputationUs is , does your company truly care for ESG or is it simply ‘greenwashing’ its customers? When it comes to managing your good reputation within it, RepUs offers the ABCs of ESG and important insights to consider. The topic of ESG is a big and ever-evolving business discussion.

Reputation 78

Reputation Corporate Survey Employee 78

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. By the end, you will understand how PR can help these brands amplify their reach and connect with their target audience.

Brand 62

Brand Branding Ethics Storytelling 62

The Hoffman Agency

FEBRUARY 14, 2024

Unrelenting geopolitical tensions make business and communications even more challenging than usual. In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts.

Local 36

Local Government Banking Policies 36

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. Each week, students are required to submit an assignment reflecting on what they’ve learnt, and how they’ll apply it to professional practice. More news to come.

Mobile 142

Mobile Meeting Course LinkedIn 142

ImPRessions - Crenshaw Communications

APRIL 27, 2016

But when and how to execute a strategic PR program can vary with the individual business. Principals of early early-stage companies don’t always recognize how to deploy PR to maximum effect. It’s more about a sustained commitment to telling your story to the people who count. Hold your powder.

Local 120

Local Interviews Agency Technology 120

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

Fashion 62

Fashion Brand Branding Case Study 62

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. Although a massive undertaking, these reports will be unequivocally beneficial to your organization in many ways. What is a Corporate Sustainability Report? But they’re so much more.

Corporate 71

Corporate Report Survey Government 71

PRSay

OCTOBER 21, 2019

“Before dispelling a myth about a tragedy, you have to first understand how it affects you, and what it means to be in the middle of a tragedy while you’re living through it,” said Tanya Acker, judge on the Emmy-nominated TV show “ Hot Bench ” and host of “The Tanya Acker Show” podcast. Be kind and be authentic.”.

Conference 104

Conference Crisis Community Internal 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

6 PR tactics to differentiate your brand. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors.

Brand 196

Brand Branding Reddit B2B 196

PR in High Definition

JANUARY 26, 2022

Some things to consider in your comms planning. Investing in sustainable climate action. Businesses are being scrutinised more than ever for their action on climate change and must therefore ensure that their operations are consistent with what is being communicated externally.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Cision

NOVEMBER 10, 2015

Carnival’s strategy centered on four key components: addressing the incident, showing how they are addressing the incident, adding financial commitment to the incident and showing the changes to the media so they could see for themselves. Want more insights on how your brand can combat a crisis? That’s wrong.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PRSay

OCTOBER 5, 2016

“A public relations conference here in a state that effectively drove out business due to a public relations disaster? “The NCAA national office and our members are deeply committed to providing an inclusive environment for all our events,” Emmert said in a statement in March 2015. “We That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

Doctor Spin

NOVEMBER 17, 2023

2 It’s worth noting that these models are not exclusively Charlie Munger’s inventions but tools he advocates for effective thinking and decision-making. [link] A central aspect of Munger’s approach to decision-making and problem-solving is his advocacy for using mental models. I find mental models useful as a PR adviser and in everyday life.

How To 52

How To eBook Wikipedia Viral 52

Wadds Inc.

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. Each week, students are required to submit an assignment reflecting on what they’ve learnt, and how they’ll apply it to professional practice. More news to come.

Mobile 94

Mobile Meeting Course LinkedIn 94

Cision

NOVEMBER 12, 2015

How can your business start incorporating videos in your marketing strategy? Start by considering these five things: What’s Your Goal? Your video marketing strategy should align with your business goals and strategy. Do you want to educate your customers or highlight testimonials? What Kind of Video?

Video 120

Video Strategy Marketing YouTube 120

Mindful Marketing

SEPTEMBER 19, 2020

by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love. However, Accessible Pharmacy’s commitment to blind people runs much deeper than its hiring. Furthermore, 3.22

Corporate 102

Corporate Consumer Employee Print 102

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. How can the CIPR’s Board and Council better represent members and the profession? How has Brexit and COVID-19 impacted the CIPR and what do you plan to do about it? What’s needed?

Meeting 78

Meeting Government Energy Employee 78

Cision

JUNE 6, 2017

Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. A share is different from a “Like,” which is just a passive “wave” at your content.

Marketing 239

Marketing Television Handbook Web 239

Communications Conversations

APRIL 23, 2019

More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson , professor, Hubbard School of Journalism and Mass Communication at the University of Minnesota). Typical advice: Utilize your LinkedIn profile.

Social Media 98

Social Media Brand Branding LinkedIn 98

Mindful Marketing

JUNE 27, 2020

Now more than ever, business leaders must expand their rubric for success beyond financial achievement and assess how their firms function as responsible citizens, consistent with Elkington’s “ triple bottom line.” As an African American woman, a Christian, and a millennial, social justice is near and dear to my heart.

Real Estate 111

Real Estate Community Employee Education 111

Doctor Spin

NOVEMBER 16, 2023

Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. Your genetics are what they are—for better or worse. Is there a way to practice clear thinking? What’s going on here?

eBook 52

eBook Analysis System Data 52

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. The extra mile PR strategy is simple yet powerful. And every time, the resulting goodwill manifests as good PR.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Topics can range from sustainable businesses to the future of driverless cars. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

Shift Communications

MARCH 22, 2018

No one told me how challenging it would be to nurture a family AND my career. I wondered, how do I be a “present” mom AND have a successful career that I enjoy? I couldn’t see how the two were possible – my values were at odds with each other. Be your own advocate. It’s an awkward dichotomy – a struggle of values.

Employee 92

Employee Corporate Agency Resources 92

Reputation Specialist Michael Toebe

JULY 8, 2021

Yet is that professional assistance sufficient solution for all your needs? Three days later, Clarke claims she was “fired effective immediately for having made a false report of a COVID mask violation." Think, for a moment; is that a natural and reasoned response from a person or organization that did not commit an offense?

Reputation 52

Reputation Employee Report Meeting 52

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. But what is the primary reason for your change of heart? I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication.

Reputation 52

Reputation Social Media Internal International 52

Onclusive

FEBRUARY 7, 2023

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   That means understanding what they want and how they perceive your brand. You need to be your company’s harshest critic.

Reputation 195

Reputation Brand Branding How To 195

PR in High Definition

AUGUST 21, 2018

It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want. Remember how popular HQ Trivia was only a few months back? But some of these actually have a very minimal effect on the relationship between the brand and consumer.

Brand 54

Brand Branding Trends Social Media 54

Mindful Marketing

OCTOBER 17, 2020

In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? ” and “How do we handle it?”

Consumer 68

Consumer Viral Video Social Media 68

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

DECEMBER 30, 2019

Influencer marketing is messy How we do it 9. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103