Karen Freberg

JULY 11, 2020

I have gotten a lot of questions and inquiries over the years about brand partnerships. I have had the great opportunity to work with some incredible brands on various projects, campaigns, and initiatives, and yet – all have been done while I have been a professor. Understand you CAN have brand partnerships as a professor.

Brand 70

Brand Branding How To Education 70

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. Although it’s called “influencer marketing,” the practice aligns with principles of public relations. As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands.

Brand 127

Brand Branding Guidelines Creativity 127

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Participating in a Trade Show.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Beyond PR

MARCH 27, 2018

Influencer and brand ambassador marketing used to be an untapped land of opportunity. Now, everyone is looking for the best ambassadors — a subset of influencers sought-after for their authentic voices and true brand loyalty. But higher demand means brands have to work harder to differentiate their campaigns.

Fashion 73

Fashion Instagram Enterprise Brand 73

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. Ethics issues with influencers Why don’t you tell us more about yourself and your career? Ethics issues with influencers Why don’t you tell us more about yourself and your career?

Ethics 76

Ethics Publicity Education Reputation 76

Karen Freberg

MAY 29, 2020

I have always been a big believer and advocate to bridging the gap between academia and industry. You may be asking – Karen, how did this happen?!! Here are just a few examples of why Chipotle is an awesome brand. They were the first to go on TikTok and succeed as a brand. Okay, Karen – Spill the Beans!

Course 63

Course Case Study Social Media Crisis Communications 63

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it.

Reputation 79

Reputation Employee Case Study Survey 79

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. One of the reasons for this is brand deafness. One of the reasons for this is brand deafness. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Karen Freberg

DECEMBER 11, 2017

Then it became influencers and creators. Now, what we are seeing now and as we head to 2018, it is micro-influencers. You may be asking yourself, who are micro-influencers? These individuals are somewhat different and unique compared to traditional influencers. How can educators become their own micro-influencers?

Education 41

Education Energy Community Brand 41

Sword and the Script

JUNE 18, 2019

How would you explain what you do for a living in simple terms? I culled through the answers pulling out as many as possible that were fit for print and listed them below. 4) “I advocate on behalf of people with chronic conditions.”. 4) “I advocate on behalf of people with chronic conditions.”.

Employee 148

Employee Print Writing Survey 148

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. The extra mile PR strategy is simple yet powerful. Every once in a while, an organisation goes the extra mile to keep its customers happy. And every time, the resulting goodwill manifests as good PR. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Reputation Us

MARCH 4, 2019

We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it.

Reputation 60

Reputation Employee Case Study Survey 60

Karen Freberg

MAY 28, 2018

Personal branding is all the rage of course now. Everyone wants to have their brand stand for something and to be known for a particular area within the field. It’s not only about having a personal brand, but it’s what you DO with it. have seen this across the board here with celebrities and social media influencers.

Social Media 42

Social Media Brand Branding Media 42

Beyond PR

OCTOBER 20, 2016

It doesn’t matter whether you’re the quarterback or the kicker – if one player is out of sync, it puts the entire game at risk. Unfortunately, many communications teams have been out of sync for far too long – sending separate, disconnected messages to try and attract audiences’ attention, but failing to earn trust.

Conference 40

Conference Internal International Sports 40

MaccaPR

APRIL 20, 2016

While YouTube has often been the first source for brands to distribute video content, Stelzner predicted 2016 will be the year brands expand use of live video. Brian Fanzo, pictured above, recommends brands seek to provide unique access in real time at the right time with live video. Let’s dive in! More on that later.

Social Media 48

Social Media Trends Media Facebook 48

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” A major reason to breath is that when marketers get into a pattern of just continually churning out content, it’s easy to lose focus on content creation and distribution fundamentals. Take a second to slow down. Research it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

PR for Anyone

FEBRUARY 7, 2024

She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. Her survival instincts and continuous self-improvement have led to incredible professional and personal wins.

Community 130

Community Leadership YouTube Local 130

PR Conversations

MARCH 15, 2016

The reason I say this is because when people with wildly different backgrounds and lives come to a common understanding in a professional setting, that’s your best chance of your group of contacts arriving at a winning formula. Have you ever been influenced by a PR campaign? PRoust Questionnaire answers from Gregor Halff: 1.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. But how valuable is it? How many PR programs can point to the number of prospects generated, or conversions from website visits? Here’s how. The brand may play only a small role in the coverage that drives awareness.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

JUNE 1, 2017

So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there. When I started out two decades ago, there were very few females in the sports business. What dreams/goals do you hope to achieve in the next five years and how do you stay focused on them ?

Sports 245

Sports Agency Industry Creativity 245

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. How Do You Compete in a Digital World? So how do you keep an eye on your competition, keep ahead of the game and compete globally? The Inside Story on How to Spy on Competitors (& Innovators).

How To 198

How To Real Estate Web Case Study 198

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Tommy Amaker. Ayanna Howard.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. First, this is an opportunity for brands to fill the void. Check out our services.]. Need an extra pair of hands?

Software 85

Software Case Study Pitching Technology 85

Karen Freberg

OCTOBER 10, 2020

Pop culture has always been a big influence in terms of how my area of work has been portrayed. ” Like everyone I know in the social media industry, I went out to check it out for a pop cultural reference. We create content for ourselves for our own personal brand to get opportunities.

Social Media 114

Social Media Media Fashion Agency 114

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. They stay mired in dry details and leave out the psychographic analysis. They focus on trivialities.

How To 120

How To Tools Exercises Viral 120

Beyond PR

JUNE 1, 2017

So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there. When I started out two decades ago, there were very few females in the sports business. What dreams/goals do you hope to achieve in the next five years and how do you stay focused on them ?

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Advertising was extremely expensive. .”

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. How Do You Compete in a Digital World? So how do you keep an eye on your competition, keep ahead of the game and compete globally? The Inside Story on How to Spy on Competitors (& Innovators).

Real Estate 57

Real Estate How To Web Case Study 57

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. But how can you build an organic audience? Your organic audience includes the people you reach out to through unpaid distribution. One good way to win a loyal and organic customer is by offering maximum value to your target audience.

Infographics 120

Infographics eBook Content Marketing Video 120

Beyond PR

MARCH 15, 2016

Superhero teams show how individuals with distinct strengths, expertise and perspectives can overcome their differences to unite and serve all humankind. Superhero teams show how individuals with distinct strengths, expertise and perspectives can overcome their differences to unite and serve all humankind.

Marketing 40

Marketing Storytelling Fashion Technology 40

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. However, throwing ill-thought-out content at the wall and hoping it sticks will not result in more leads.

Examples 52

Examples eBook Infographics Analytics 52

Beyond PR

JULY 12, 2016

But do you know how to craft a story that will appeal to audiences’ different learning types and personal motivations? In every group, there seems to be that one person who is internally driven to “win” at their job. They are sensitive people who desire a more personal connection to your brand. Now consider your audience.

Infographics 40

Infographics Groups Education Strategy 40

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. My friends know that I work in public relations.

Infographics 63

Infographics Corporate Policies Reputation 63

Mark My Words

JULY 14, 2022

As the handsome, blue-eyed hero of movies like “The Hangover” and “American Sniper,” Bradley Cooper could likely have his pick of starlets, models and influencers to romance. He charmingly knows how to play her reputation to his favor, too. If the man had a type, it was hardly “lawyer specializing in international human rights.”.

Film 60

Film Reputation Policies Course 60