Onclusive

DECEMBER 6, 2017

Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. Business leaders specifically believe AI is going to be fundamental in the future. In fact, that future may already be here. What this means for PR. Identify PR funnel accelerators. Quantify the buzz.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet!

Conference 329

Conference Marketing Case Study Measurement 329

Solo PR Pro

FEBRUARY 13, 2024

Solo public relations professionals work hard to win and maintain healthy client relationships, but a bad client can impact your confidence and sometimes your bank account. Thankfully, for most solo PR Pros, bad clients are the exception rather than the rule. On occasion, every solo PR professional will have a bad client.

Financial 84

Financial Banking Ethics Small Business 84

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 149

Brand Branding Reddit Pitching 149

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. They include attacks by foreign actors, insider threats, the growing cybersecurity skills shortage, AI-enabled attacks and the consequences of business’ migration to cloud infrastructures. IoT’s vulnerability will take center stage.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. They include attacks by foreign actors, insider threats, the growing cybersecurity skills shortage, AI-enabled attacks and the consequences of business’ migration to cloud infrastructures. . IoT’s vulnerability will take center stage.

Trends 156

Trends Healthcare Government Leadership 156

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Machine learning and psychology are both increasingly recognized as useful components of marketing and PR campaigns. How can you use machine learning? So, what is machine learning and how can you use it ?

Technology 76

Technology Training Data Consumer 76

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. 5 tech PR trends. 5 tech PR trends. The GDPR privacy rule officially blazed into our lives in May.

Trends 157

Trends Privacy Data Reputation 157

Ethical Voices

JANUARY 26, 2023

I sure picked a good week to restart the This Week in PR Ethics this year. What are the pros and cons of buying stolen data from your company on the dark web? We do talk about deepfakes – I have been discussing my concern over deepfakes, ethics, and the impact they will have on business for years now. Did I mention ChatGPT?

Ethics 92

Ethics Case Study Web Technology 92

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 169

Technology Publicity Software Pitching 169

5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works. Technology and PR.

Publicity 88

Publicity Technology Industry Social Media 88

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. PR Tech Briefing]. Here’s this month’s summary of the news from the vendor community this month. What does it do?

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations defined?

Interviews 99

Interviews Publicity Technology Social Media 99

Landis PR

MAY 1, 2023

Photo courtesy of Pixabay Are you feeling excited and terrified by the impact of AI? With AI rapidly changing the world and the way we work, it’s essential to understand how we can use it to enhance our lives and careers. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool.

Tools 52

Tools Marketing Writing Resources 52

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

As it has grown, PR has become more specialized, which has affected recruiting. Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Take my agency; we focus on tech PR, with a particular focus in B2B technology. Are you on Twitter?

B2B 159

B2B Apparel Product Launch Agency 159

Burrelles Fresh Ideas

JUNE 6, 2023

  Artificial Intelligence (AI) has been all over the news lately. As with anything this life-changing, there are pros and cons (and debates to be had). While some in the business world view AI as an eliminator of jobs, others see it as an advancement that can only help how we do our work.

Communications 40

Communications Marketing Technology Data 40

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations.

Technology 66

Technology Trends Survey Report 66

Solo PR Pro

OCTOBER 16, 2018

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. How best to navigate this evolving landscape? It All Starts with a Plan.

Crisis Communications 128

Crisis Communications Trade Shows Crisis Customer Service 128

Landis PR

JANUARY 18, 2023

Last week, we started experimenting a bit with OpenAI’s ChatGPT, which ignited a LOT of discussion amongst our team about its potential pros and cons for our industry and others, as well as how it can be used for good (and evil). Landis: What are your impressions of ChatGPT’s responses to our prompts about AI and PR last week?

Education 52

Education Training Technology Journalism 52

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. Everything from AI and virtual reality to digital business models and application program interfaces (API) are changing the way we think about our businesses.

Technology 60

Technology Crisis Communications Pitching Software 60

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 79

Ethics Nonprofit Community Examples 79

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. Comment: Staff cuts are a contributing factor to why many PR pros believe media relations is getting harder. what is unstated is 75% of reporters may see these as a fact of life.

Survey 102

Survey Report Media B2B 102

Burrelles Fresh Ideas

MAY 9, 2023

Messages can begin as earned media and then may be repurposed and moved through owned, shared and paid to boost engagement and awareness or increase uptake with your target audience(s). Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications.

Media 74

Media Viral Video Newspapers 74

Burrelles Fresh Ideas

MAY 23, 2023

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. Trips abroad are also making a nice comeback from previous years impacted by the pandemic. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40

Travel Tourism Airlines Hotels 40

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. AI-written content adds more noise. “PR Rather, AI will be used to create a lot of filler and SEO bait. .

Marketing 189

Marketing Content Marketing Data Social Media 189

Critical Mention

JUNE 24, 2018

There is no prescriptive formula for becoming a PR influencer. The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world. Q: Where do you see the future of PR heading?

Storytelling 106

Storytelling Technology Course Privacy 106

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. How to Get People to Open Your Marketing Emails. AI vs. ML and what it means for marketers. How easy could this be?

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. How to Get People to Open Your Marketing Emails. AI vs. ML and what it means for marketers. How easy could this be?

B2C 52

B2C Comparison B2B Data 52

Ethical Voices

AUGUST 21, 2023

Joining me this week’s episode is Ant Cousins , the Executive Director of AI Strategy at Cision. I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. The most concerning AI ethics issues Where should PR pros start when they want to learn more about AI?

Agency 80

Agency Publicity Ethics Analysis 80

PR 20/20

OCTOBER 24, 2017

This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). >>Related Read: How Can I Generate Blog and Email Subscribers? Think about how many emails you send per day. Make the contest exclusively for subscribers and see just how many more people are willing to share their information.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Waxing UnLyrical

JANUARY 26, 2020

Deepfakes powered by AI are on the rise and soon we will be able to listen to speeches that were never given from famous people ( John F. But I believe many people that are discussing these topics are missing the larger, and more chilling impact this is going to have on business in 2020 and beyond. Those are serious issues.

Ethics 23

Ethics Technology Financial Banking 23

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135