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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106
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Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. On one hand, a business that has weathered many market changes must have innovated at one point in its arc of existence. Driving Healthcare Innovation. Driving Healthcare Innovation.

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Google Analytics 101 for Hospitals and Healthcare

Shift Communications

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. Hospitals also look for recognition at the local level. Vice President, Marketing Technology. Christopher S.

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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share. The audiences are fundamentally different.

Media 310
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What media layoffs mean to PR professionals

Landis PR

Local newsrooms are also experiencing reductions in staff. Let’s take the healthcare trade media as an example. With fewer healthcare reporters covering news, it has become more difficult to get stories published about new drugs, medical breakthroughs, and other healthcare-related topics.

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The Top Industries That Benefit From Hiring a PR Company

PR Fuel

Healthcare. Healthcare organizations always have news on the horizon and can benefit greatly from spreading this news to as many publishers as possible. Because healthcare organizations are such public entities, they have a big need to create a positive public image for themselves. Curious as to which companies these are?

Industry 105
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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. Congratulations on your new role as agency president of MCS Healthcare Public Relations! How can they overcome them?