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Google Analytics 101 for Hospitals and Healthcare

Shift Communications

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Hospitals also look for recognition at the local level. Hospitals want and need people to be searching for them locally, within reasonable driving distance. If things are going well, local organic search traffic should be steadily increasing over time: Once on a hospital website, you must understand visitor behavior.

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#18: The future of storytelling in healthcare communications

NewsWhip

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are.

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Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Are you home with kids and running out of things to do?

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Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Formed in the early 1800’s when organized healthcare was emerging nationally, McKesson played a significant role in the evolution of what we consider modern healthcare. Driving Healthcare Innovation.

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CAPP Publishes Recommendations for Telehealth

Scott Public Relations

The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process. Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients.

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How OhioHealth increased their newsroom coverage by 889% in one year

Presspage

Missy Gleason : Our local PRSA had a call for entries. Along with brand journalism, we have a service called HealthDay that provides news coming out in the healthcare world from current clinical studies. We just posted a really cute story on our Facebook page about a sewing guild at one of our local hospitals that made superhero capes for NICU babies, and within an hour we had upwards of 70 shares. It was a very big story here locally for a while.

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Crenshaw Team Adapts To The WFH Life

ImPRessions - Crenshaw Communications

With New York named the epicenter of the COVID-19 pandemic, the Crenshaw team, along with so many other local businesses, will follow the lead of our governor and leading health experts.

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E-Detailing in Global Pharmaceutical Communications: Not Just for Sales Anymore

ISEBOX

A flu outbreak at the local elementary school has driven several walk-in patients through his office door, forcing his scheduled appointments to run 90 minutes late. Better Results ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices "smart marketing page" Best Practices Content Marketing Digipharma healthcare PR Inbound PR Pharma PR pharmaceutical communications PRRead Time: 3 minutes. Dr. Bill is having a rough day.

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PR Strategies for Long Term Care & Assisted Living Facilities

Mora Communications

It has been well documented when people are fact-gathering in order to make a decision about assisted living facilities and long-term care facilities they frequently look online and to their local media. Blog assisted living facilities assisted living marketing healthcare marketingThe new world of long-term care marketing has expanded the boundaries of where and from whom nursing facilities and assisted living facilities seek referrals.

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Myths And Facts About Public Relations

ImPRessions - Crenshaw Communications

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. There are many sectors, from tech to healthcare to beauty and even, yes, talent or entertainment.

Publicity 348
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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth.

Media 317
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The Top Industries That Benefit From Hiring a PR Company

PR Fuel

Healthcare. Healthcare organizations always have news on the horizon and can benefit greatly from spreading this news to as many publishers as possible. Because healthcare organizations are such public entities, they have a big need to create a positive public image for themselves.

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The Multi-Industry Benefits of A PR Firm?

Victorious PR

Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like?

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3 essential lessons from health communicators to keep you going after COVID-19

PR Daily

Healthcare systems, such as hospitals and long-term care facilities, have to communicate with many constituencies—patients, family members, community members, referral sources, community partners, employers, public officials and others.

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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. Congratulations on your new role as agency president of MCS Healthcare Public Relations! MCS has been a driving force in healthcare communications over the past 30+ years, so I’m most excited for the opportunity to build on that legacy by steering us in the direction of success for the next 30 years.

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Spotlight on a Solo PR Pro: Meet Shirley Johnson

Solo PR Pro

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries.

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5 ways PR pros can assist during the pandemic

PR Daily

Put your expertise work for local nonprofits in your community and help your organization to serve your many audiences with compassion. I am not a healthcare worker. With a little effort, I’ve helped them get coverage on local media outlets and in a popular food blog.

Local 117
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Landis 32 Anniversary – How I Donated my $320

Landis PR

I’m hoping we can all create change – finally – for women and their right to healthcare. The next time you’re at the grocery store, pick up a can or two of food or purchase a ready-made bag of groceries to be donated directly to your local food bank. By Staff.

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5 Ways Your Company Can Make a Social Impact Today

PRSay

Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. A local graphic designer donated time and expertise to create the logo used for the 5K promotion and the T-shirt.

Company 150
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Impact of COVID-19 on NHS comms

Stephen Waddington

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis.

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Measure your results to get the attention of corporate leadership

PR Daily

The lab printed 2,000 N-94 masks for local healthcare workers. “We Analytics are key in sharing your story. It can be challenging to understand what measurement tools you need to help guide and show results for your overall communications plan.

Corporate 138
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How influencers helped save lives during COVID-19

PR Daily

The campaign, dubbed #HealthyTexas , ran from April through August 2020 and enabled the DSHS to catch the attention of young citizens through relatable, local influencers in a way that traditional PSAs and advertisements couldn’t.

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How COVID-19 has brought back the public’s appetite for facts

PR Daily

I’ve been a media relations strategist for 15 years and now helping healthcare brands tell their stories in a world that’s been turned on its axis. The reenergized demand for news hasn’t just applied to the national outlets, but on the local level as well.

Publicity 215
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Enabling purpose-driven culture during the COVID-19 pandemic

PR Daily

Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.

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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. I would also add that there is still SO much gray area in healthcare regulations when it comes to social media. So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I Stu Opperman, APR hadn’t always planned on being a solopreneur.

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Beyond The Wall Street Journal and New York Times: Five Growing Media Outlets That Belong on Your Media List

Buchanan PR

It covers local news, politics, health, climate, tech, media, business, sports, world, and more. If you’re based in one of the 24 cities in which Axios produces a daily, local newsletter, be sure to sign up.

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Many local chapters have working groups for new and young professionals. Suzanne has extensive experience servicing non-profit organizations in the cultural, education and healthcare arenas. A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group.

Industry 309
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13 smart, affordable ways to promote events

PR Daily

Identify all the national, regional and local news, trade, business and broadcast sources that have audiences likely to be interested in the event. FREE GUIDE: The Communications Playbook for Healthcare ].

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COVID Vaccine Distribution – First Crisis PR Event of 2021

The Stalwart Blog

If you are directly involved in a government or healthcare level in the distribution of the vaccine, you need to step up your communications game. The year 2021 certainly kicked off in fine Crisis PR style.

Crisis 78
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Work on what matters: the start of my social sabbatical

Frederik Vincx

Education, healthcare, agriculture, integration, The jobs that impact everyone around us. Local: benefiting my local community in Brussels. Reading Time: 3 minutes It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated. First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies.

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Why Launching a PR Campaign During the Holidays is Important for Branding for Entrepreneurs

Victorious PR

We work with entrepreneurs, real estate professionals, healthcare, crypto and so much more. As a PR firm, we recognize the urgency for a legitimate public relations (PR) campaign around this time of year, especially with the new year looming around the corner.

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PR Tips and Hacks for a Small Business

The Proactive Report

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with.

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How to help TV news producers during COVID-19

PR Daily

Odds are you’re seeing your local TV news reporters in a new light after watching them do a few standups from their kitchen or family rooms. To learn how a few local TV news reporters are making this work, I reached out to a few for their insights.

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

At Intermountain Healthcare in Utah, marketing and communications manager Jason Carlton, APR, said their campaign, called “Always Here for You” includes a 60-second TV spot that communicates that patients should not wait to seek care and describes how its hospitals are keeping patients safe. “We

Crisis 178
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How the YMCA is responding to COVID-19

PR Daily

In order to continue to offer these vital services and to be there to help communities rebuild when the crisis is over, we need the public, both members and nonmembers, to remember and support their local Y.

Community 153
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Why and how companies are turning to brand journalism

PR Daily

At the same time, local newspapers are financially struggling, laying off reporters, or closing entirely. This is especially true when local media outlets don’t have the resources to cover your steady stream of business news. “At

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport.

Tourism 117
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30 jobs in the PR and marketing world

PR Daily

Along with the live music, festival attendees can enjoy great food from local vendors during ACL Eats , stop by ACL Market to shop for items from local merchants, or check out the giveaways and events around the park. Copywriter, marketing department—Norton Healthcare (Kentucky). Beginning this weekend, the capital of Texas will be rocking.

Pinterest 100
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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

In the field of academics and healthcare in particular, visibility via presenting your research findings can be a significant resume builder when promotions and tenure are under consideration. She has volunteered in India and South Africa, helping empower women through job skills training, in local communities. __. [1] A Guest Post By Sara Capra. Sara Capra. Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men.