article thumbnail

Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Driving Healthcare Innovation. Driving Healthcare Innovation.

article thumbnail

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Hospitals also look for recognition at the local level. Hospitals want and need people to be searching for them locally, within reasonable driving distance. Christopher S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Crenshaw Team Adapts To The WFH Life

ImPRessions - Crenshaw Communications

With New York named the epicenter of the COVID-19 pandemic, the Crenshaw team, along with so many other local businesses, will follow the lead of our governor and leading health experts. For those of us still in the city, there’s always that 7:00 pm cheer for our amazing healthcare providers. See you on Zoom!

article thumbnail

What media layoffs mean to PR professionals

Landis PR

Local newsrooms are also experiencing reductions in staff. Let’s take the healthcare trade media as an example. With fewer healthcare reporters covering news, it has become more difficult to get stories published about new drugs, medical breakthroughs, and other healthcare-related topics.

article thumbnail

What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth.

Media 310
article thumbnail

Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. Congratulations on your new role as agency president of MCS Healthcare Public Relations! How can they overcome them?

article thumbnail

The Top Industries That Benefit From Hiring a PR Company

PR Fuel

Healthcare. Healthcare organizations always have news on the horizon and can benefit greatly from spreading this news to as many publishers as possible. Because healthcare organizations are such public entities, they have a big need to create a positive public image for themselves. Curious as to which companies these are?

Industry 104