ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. The best industry panels are not only well attended, but promoted and covered by relevant media. They can also present valuable networking opportunities.

B2B 178

B2B Trade Shows Leadership Conference 178

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. So-called speaking ops are a great way to build exposure and often come with built-in media coverage. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. No room at SXSW? But don’t stop there.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. It’s logistically impossible.

Mobile 113

Mobile Technology Automotive Interviews 113

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. That's when I finally connected with the Solo PR Pro group,” she said.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Polaris

DECEMBER 30, 2014

With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging. Users can group the images (called “pins”) together on “boards” that have specific topics or themes. Social Media' It depends on your target audience.

Pinterest 196

Pinterest Instagram Brand Branding 196

Polaris

DECEMBER 9, 2014

even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). When used with an opt-in list and following other best practices, email marketing is powerful—a kind of social media platform on steroids. Email marketing clearly deserves to be near the top of the list. I certainly was. Read more here.

B2C 194

B2C Content Marketing Study Trends 194

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact. How best to navigate this evolving landscape?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Beyond the show floor, CTA offers a variety of hospitality suites, exhibit suites and meeting rooms.

Technology 87

Technology Automotive Trade Shows Hotels 87

Cision

OCTOBER 20, 2015

Journalists attend the same conferences and trade shows as you. You can also find a Meetup.com group that caters to industry leaders. Follow them on social media and comment on and share their content. Want more tips for pitching journalists? This will also help you find that common ground.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. It’s also wise to make sure there is diversity among the discussion group for the most robust possible discussion.

B2B 136

B2B Leadership Trade Shows Insurance 136

Shift Communications

FEBRUARY 17, 2015

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. The HIMSS group on LinkedIn has many followers, which are active and vocal within the group. Well worthwhile, but arduous to say the least! Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more. From a media standpoint (the backbone of what we do!),

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 123

Communications Crisis Internal International 123

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? And make sure to test it with various age groups. Are you thinking about social media?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. – Ilisa, SVP & Group Director, Beauty & Grooming Practice.

Trends 94

Trends Trade Shows Community Instagram 94

Shift Communications

NOVEMBER 4, 2016

Moving to a top PR agency means you’ll have the opportunity to widen your breadth of knowledge across multiple sectors and develop relationships with journalists and influencers across a wide swath of media. Will I join a specific practice group at the PR agency? This is the most important question. Will you be on 4-5 accounts or 8-10?

Agency 60

Agency Healthcare Trade Shows Measurement 60

Solo PR Pro

MAY 29, 2018

We help get our PRO level members started with access to editorial and social media calendar templates. Do some networking outside your usual travels of card exchanges and trade shows. We’ll be talking about this in our Solo PR PRO private Facebook group, one of the many benefits of becoming a Solo PR Pro Member.

Trade Shows 40

Trade Shows Hotels Travel Groups 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Karen Freberg

APRIL 30, 2018

As I am ending my seventh year at the University of Louisville, it also marks my fifth year (sixth year overall) teaching social media. Not only was I teaching my undergraduate social media class ( #Freberg18 ), but I also launched a brand new graduate level class this semester ( #FrebergSM ). Mission accomplished!

Social Media 41

Social Media Exercises Trade Shows Case Study 41

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. We also like asking team members to submit quick ideas through email or group chat. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. While there are many types of influential personas — and quite a bit of debate amongst marketers about who technically fits under the “influencer” umbrella — there are a few groups that stand out. Earned media.

Marketing 45

Marketing Trade Shows Local B2B 45

David PR Group

JULY 3, 2015

Traditional marketing methods such as TV advertisements, print advertisements, targeted mailers, newsletters and other traditional advertising all have their strengths and weaknesses and still have a strong place in the media mix. That said, now is the time to invest in web based marketing. Evaluate Your ROI.

Marketing 40

Marketing How To Web Trade Shows 40

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. By Mark Pinsent, Managing Director, Hoffman Europe. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Be Imaginative. Create Focused Content.

Industry 195

Industry Trade Shows Marketing Film 195

Sword and the Script

JANUARY 9, 2018

Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce.

Media 99

Media B2B Groups Conference 99

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Be Imaginative. Create Focused Content. About Erienne Muldoon.

Industry 76

Industry Trade Shows Marketing Film 76

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. 6,517 media members from 79 countries.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Bianchi Biz Blog

OCTOBER 3, 2022

Of even greater interest to automotive and mobility supplier PR professionals, the automotive technology section of the show’s floor is sold out , and in the first week of media registration, more than 1,000 journalists have already signed up. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. Hourly billing. How do agencies set rates? What factor influence what it charges?

Agency 120

Agency Trade Shows Comparison Meeting 120

PR Fuel

AUGUST 23, 2020

Here are some of the amazing events journalists can hear about from PR newswires: Press conferences Panels with industry professionals Political campaign events and stops Concerts Trade shows and conventions Art exhibits. These are just a small sampling of the many different events journalists can learn about from PR newswires.

Biotechnology 65

Biotechnology Agriculture Sports Local 65