12 Things You Should do to Amplify a Media Mention Once You’ve Earned It
Sword and the Script
JANUARY 9, 2018
Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce.
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