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Steal the Spotlight: Tips For Making a Memorable Impression at Trade Shows

Konnect Agency

Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. Your color choice should also be used in messaging across social media prior to the event. is our favorite pre-show promo. Conclusion The bottom line of trade shows: come prepped!

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Trade show PR: Tips and tricks for connecting with the media

Muck Rack

Trade show PR: Tips and tricks for connecting with the media

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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.

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A PR Agency’s take on Trade Show Trends

Konnect Agency

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

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Back to the Trade Show – CES Redux

Landis PR

Trade shows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Now, every moment on the show floor needs to count.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

Not all marketers are reallocating budget the same way: “…tech marketers are more likely to invest in online events (both sponsored and hosted) and paid social media” while “non-tech marketers will spend more on content development and organic social media. But that doesn’t mean people need less high-quality information or education.”