Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. It’s also wise to make sure there is diversity among the discussion group for the most robust possible discussion.

B2B 136

B2B Leadership Trade Shows Insurance 136

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more. From a media standpoint (the backbone of what we do!),

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest trade show? And make sure to test it with various age groups. Just do some research.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. 6,517 media members from 79 countries.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Bianchi Biz Blog

OCTOBER 3, 2022

Of even greater interest to automotive and mobility supplier PR professionals, the automotive technology section of the show’s floor is sold out , and in the first week of media registration, more than 1,000 journalists have already signed up. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Shift Communications

NOVEMBER 4, 2016

Moving to a top PR agency means you’ll have the opportunity to widen your breadth of knowledge across multiple sectors and develop relationships with journalists and influencers across a wide swath of media. Will I join a specific practice group at the PR agency? This is the most important question. Will you be on 4-5 accounts or 8-10?

Agency 60

Agency Healthcare Trade Shows Measurement 60

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Brad Marley | Yelram Media. Are you active on social media (at least the top one or two platforms where your audience spends time)? Media coverage progresses. Every employee needs media training.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. We also like asking team members to submit quick ideas through email or group chat. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use online strategies such as social media, groups and forums to build rapport within your targeted area or industry. You can also network in person by attending conferences or trade shows.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost. a year ago.

Mobile 60

Mobile Study Marketing Survey 60