Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering.

Transportation 99

Transportation Meeting Newspapers Media 99

PR 20/20

JUNE 22, 2022

In our latest Cleveland HubSpot User Group (HUG) virtual event, we connected with HubSpot senior inbound sales professor, Kyle Jepson , to get answers to some of the most commonly asked Sales Hub questions. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. From there, I joined any school newspaper or group that allowed me to write, eventually found my passion for reading, pursued a career, and now, I’m a happy man. It’s an instance of history not repeating itself, but definitely rhyming.

Transportation 93

Transportation Meeting Media Newspapers 93

Solo PR Pro

JUNE 8, 2021

We sat down with Nicole to discuss how she realized that solo PR was the path for her, the valuable relationships she has forged with colleagues in the Solo PR Pro group and how she plans to keep her business going while she takes time away to welcome her first child this summer. The solo PR group is amazing,” she said.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Cision

OCTOBER 20, 2015

Journalists attend the same conferences and trade shows as you. You can also find a Meetup.com group that caters to industry leaders. Want more tips for pitching journalists? Check out the free “PR Starter Kit” to brush up on your basic PR skills!

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Polaris

DECEMBER 30, 2014

Users can group the images (called “pins”) together on “boards” that have specific topics or themes. Instagram is also more popular with the 18 to 34-year-old group. Have a conference, trade show, or other special event to promote? It depends on your target audience. Pinterest and Instagram: What are the differences?

Pinterest 196

Pinterest Instagram Brand Branding 196

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. You’ll be able to hit the new year running if you take the time to plan now.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Polaris

DECEMBER 9, 2014

Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. They also tend to have a dedicated content marketing group and place high importance on customer evangelism. Best-in-class content marketers (i.e., Read more here.

B2C 194

B2C Content Marketing Study Trends 194

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

FEBRUARY 17, 2015

The HIMSS group on LinkedIn has many followers, which are active and vocal within the group. Better yet, the HIMSS group includes members of the media, industry influencers and even potential prospects. We would also recommend reaching out prior to the event via LinkedIn to engage in HIMSS15 related conversations. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention.

Mobile 113

Mobile Technology Automotive Interviews 113

Business Wire

FEBRUARY 2, 2018

Host a Watch Party Another way to get eyeballs to your Facebook group and content is to host a watch party ! This new feature allows group owners (initial testers of this feature) to host an online viewing party of either a live video or an existing one. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

ImPRessions - Crenshaw Communications

MARCH 23, 2017

In a packed room, this impressive group offered up great talking points that the team is successfully converting to content, positioning Arkadium at the center of the newsroom innovation conversation. It’s also wise to make sure there is diversity among the discussion group for the most robust possible discussion.

B2B 136

B2B Leadership Trade Shows Insurance 136

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Critical Mention

MARCH 12, 2018

Is your brand exhibiting at the industry’s biggest trade show? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. And make sure to test it with various age groups.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. These expert interviews can include email/phone interviews, podcast interviews, and even speaking engagements through trade show events. What is Thought Leadership and How Can a PR Agency Help.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Solo PR Pro

MAY 29, 2018

Do some networking outside your usual travels of card exchanges and trade shows. We’ll be talking about this in our Solo PR PRO private Facebook group, one of the many benefits of becoming a Solo PR Pro Member. Choose at least one new way to replenish this summer and reap the benefits well into the end of the year.

Trade Shows 40

Trade Shows Hotels Travel Groups 40

Shift Communications

NOVEMBER 4, 2016

Will I join a specific practice group at the PR agency? This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from media relations to trade show best practices, integrated campaigns and measurement. This is the most important question.

Agency 60

Agency Healthcare Trade Shows Measurement 60

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. – Ilisa, SVP & Group Director, Beauty & Grooming Practice.

Trends 94

Trends Trade Shows Community Instagram 94

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. While there are many types of influential personas — and quite a bit of debate amongst marketers about who technically fits under the “influencer” umbrella — there are a few groups that stand out.

Marketing 45

Marketing Trade Shows Local B2B 45

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 122

Communications Crisis Internal International 122

David PR Group

JULY 3, 2015

Spending your entire marketing budget won’t help your business if there is no activity to match — for example, face to face networking at trade shows, speaking at industry meetings, becoming active in industry groups etc. Evaluate Your ROI. While the metric will vary by activity, it can be done.

Marketing 40

Marketing How To Web Trade Shows 40

Karen Freberg

APRIL 30, 2018

Both classes had individual and group projects with two different clients. and they embraced coffee as a major food group. They were able to pick a topic they would present to the class (the mock audience for a conference, trade show, luncheon, etc) and treat it as a way to showcase their expertise on a subject.

Social Media 41

Social Media Exercises Trade Shows Case Study 41

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. By Mark Pinsent, Managing Director, Hoffman Europe. Why virtual events are not the solution.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We also like asking team members to submit quick ideas through email or group chat. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. When the task is perceived as low-pressure, the responses are often more interesting.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

NOVEMBER 11, 2015

You have to make an effort to get out and see people (hence my involvement in MIMA, and the other projects I help lead–#SoloPR meet-ups, corporate mastermind group, etc.). You let down a teammate at a client trade show? But, it is a fairly lonely existence. I have to give credit to my wife for this one. But, I like it.

Trade Shows 60

Trade Shows Creativity Corporate Measurement 60

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. For example, SXSW is an event that has grown in size and scope since its inception, but has always attracted an enthusiastic group of techies, music fanatics, and content lovers. So how do you decide whether to take a risk? Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

The Hoffman Agency

MARCH 6, 2024

As I spoke to the women in the room about what the group entailed, they proudly shared how the company was investing in diversifying its hiring, improving its gender ratios and mentoring women to enter senior leadership. Let me share a few examples. One woman was being mentored by the CEO himself. They’re enacting it. No smoke and mirrors.

Handbook 36

Handbook Trade Shows Employee Local 36

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. For example, SXSW is an event that has grown in size and scope since its inception, but has always attracted an enthusiastic group of techies, music fanatics, and content lovers. So how do you decide whether to take a risk? Be Imaginative.

Industry 76

Industry Trade Shows Marketing Film 76

Sword and the Script

JANUARY 9, 2018

Sometimes these are developed and published by independent media companies, trade groups or associations. How B2B Marketing Can Get More out of Trade Shows. 7) Share with industry forums and peer groups . If you just show up and dump links, you’ll probably be ignored, or even removed from the group.

Media 97

Media B2B Groups Conference 97

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel.

Automotive 79

Automotive Mobile Transportation Trade Shows 79