Bianchi Biz Blog

MAY 8, 2023

At AN, I am most proud of a piece I wrote about EV startups that are burning through cash and facing government probes and lawsuits. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

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Automotive Report Meeting Radio 84

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 127

Trends Pitching Twitter Nonprofit 127

Cision

FEBRUARY 2, 2017

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals. I like the link between business and government, politics and policy and the fact that everyone can relate in some way. Someone needs to pay for journalism! Do you have any advice?

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Healthcare Journalism Policies Report 120

Bianchi Biz Blog

APRIL 19, 2021

We exposed the fact that the SUV boom has contributed extensively to the crisis, and that the government has been aware that SUVs are much deadlier for pedestrians than cars but has done little about it. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Report 84

Report Meeting Automotive Media 84

Cision

APRIL 14, 2015

However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? Focus on Relationships, Not Pitching. Every day there’s a PR pro who is tasked with getting their client or organization into The Wall Street Journal or The New York Times.

Media Relations 120

Media Relations Media Pitching Measurement 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

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Marketing Content Marketing Social Media Employee 215

OnePitch

SEPTEMBER 27, 2022

During the episode, Mia talks about deceptive subject lines, pitches she receives from The Verge tip line, a recent scoop about Etsy sellers, and more. Her Inbox & Pitches. [00:02:47] You’ve also then even come from a government publication and Wisconsin journalism, all this stuff. There were pitches waiting.

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Pitching Writing Interviews Policies 77

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. The results?

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Survey Industry Leadership Study 98

Bianchi Biz Blog

NOVEMBER 9, 2020

government statistics showing newsroom employment dropping 29 percent since 2010; and. While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Meeting Transportation Media Sports 94

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

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How To YouTube Pitching LinkedIn 121

Cision

AUGUST 11, 2016

I was the gaming reporter for the last 11 years covering the casino industry for the Las Vegas Review-Journal and dealing day-to-day with corporate communications folks from the various gaming companies. and our challenge is helping different audiences – media, government, regulators – understand the business. What has stayed the same?

Corporate 0

Corporate Airlines Financial Journalism 0

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. We’ve used them to secure high-impact coverage, from trade outlet features to articles like this in The Wall Street Journal. Today, the requirements for AI PR success are steep.

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Survey How To Storytelling Corporate 60

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism. Nobody wants to be duped.

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Content Marketing Marketing Journalism Financial 70

Contently - Strategy

DECEMBER 12, 2018

“That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” ” she told me. In many cases, groups are undermining each other, creating contradictory or repetitive content. It’s chaos.

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Content Marketing Creativity Marketing Travel 111

Bianchi Biz Blog

JANUARY 24, 2022

Urban planners are considering new infrastructure initiatives within governments and municipalities to better accommodate vehicles and pedestrians. How long have you been in journalism and how did you get started? Music and cars; I suppose that sums up my journalism career! That’s where I spend the majority of my time now.

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Meeting Automotive Media Technology 78

Bianchi Biz Blog

FEBRUARY 22, 2021

We also continually report on government regulations including things like hours of service (time limits on daily driving for commercial truck drivers) and continually changing greenhouse gas emissions mandates that impact fleets. How long have you been in journalism and how did you get started? Or, riding my bike.

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Groups Meeting Transportation Media 55

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. How is reporting different at newspapers, TV and wire services?

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Meeting Media Print Enterprise 98

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. PR, marketing, sales and journalism.

Media Relations 69

Media Relations Media Insurance Insurance 69

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Regularly assess whether they and the publication are still covering the topics you’re pitching them on.

Media Relations 40

Media Relations Media Journalism Print 40

Shift Communications

MARCH 22, 2016

Apple has made Privacy/Policy/Security Everyone’s Concern: Throughout interactive, there were a multitude of conversations on encryption, consumer privacy and government involvement in private sector product development. This will continue to be a hot button item that will divide groups within security and within the government.

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Privacy Hotels Film Data 60

Ethical Voices

AUGUST 1, 2022

We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is. .” ” The reporter said, “Yes, I did.

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Ethics Agency Journalism Corporate 72

Beyond PR

JULY 20, 2016

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches. Include contact info: Reporters are sorting through thousands of press releases and pitches each day.

Media Relations 40

Media Relations Media Local Healthcare 40

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. How long have you been in journalism and how did you get started? Pitch news instead of promotional material.

Automotive 75

Automotive Meeting Report Real Estate 75

Remote PR Jobs

SEPTEMBER 25, 2023

Hosts Brooke Gladstone and Bob Garfield analyze the week’s biggest stories tackling topics like threats to free speech and government transparency. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” The Pitch Pitching is part of the day-to-day job for many communicators.

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Pitching Interviews Trends Journalism 100

Waxing UnLyrical

JULY 2, 2018

A3 I studied journalism in grad school. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations.

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Measurement Nonprofit Education Social Media 40

Sword and the Script

OCTOBER 17, 2017

It’s time to take a closer look at the rules governing legal marketing and question what purpose they serve. PR, marketing, sales and journalism. You don’t need to be a big shot so, send us a pitch ! We are a self-regulated profession and our own worst enemy. 2) You’ve been in legal marketing a while.

Marketing 70

Marketing Ethics Interviews Meeting 70

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

NOVEMBER 7, 2023

Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. Truescope named Jim Collishaw as vice president of Government Sales. click image for higher resolution) 2. Virtual learning for virtual reality. He joins from Sprinklr.

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Employee Software Survey Tools 141

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S. Some of these syndications, or “pick-ups” are better than others. Are you kidding?

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Software Case Study Advertising Advertising 126

Sword and the Script

DECEMBER 20, 2022

This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. Games are generally fun. When asked, “Why?”

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Marketing Content Marketing Data Social Media 196

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

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Google Data Government Social Media 119

Sword and the Script

APRIL 17, 2018

There are other variables that can impact the decision making, including industry-specific requirements, compliance and governance, security, and of course, budget. PR, marketing, sales and journalism. You don’t need to be a big shot so send us a pitch ! At the end of the day, technology shouldn’t be driving decisions.

Marketing 63

Marketing Technology Data System 63

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. For me, as a local government employee, there are clear political boundaries. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). They all share freely and all see the benefit.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Contently - Strategy

APRIL 24, 2019

Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. At Contently, we use our own platform to manage pitches, share assets, create content, and analyze results. Marketing stacks can get messy, so limit the tools in your arsenal to strengthen brand governance.

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Content Marketing Infographics Insurance Insurance 111

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We make sure that the message syncs with what our client’s business objectives are.

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Healthcare Storytelling Communications Local 78