Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” How do you get your news?” “Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback.

Newspapers 73

Newspapers Print Radio Local 73

Scott Public Relations

OCTOBER 31, 2018

You can even explore this information for local races where you live. If, for some reason, you didn’t receive a sample ballot in the mail from your local election authority, Ballotpedia can fill the void. You can even get really deep in the weeds and find information on very local elections like school boards.

Tools 45

Tools Insurance Insurance Local 45

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Google has published a tool to help understand search trends during the crisis. Our local BBC news programme and even the national idents are based on clips from social media.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 63% of US adults actively try and limit usage leading Apple, Google, Facebook and YouTube to launch time tracking features. #8 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation.

Report 81

Report YouTube Privacy Web 81

PR Fuel

JULY 19, 2020

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. Because of the ever-changing dynamic of the Google algorithm, the value of their SEO cannot be adapted to the change in policy or outlook. SEO Stability.

SEO 90

SEO System Employee Policies 90

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. Take the earned media coverage and share it with your followers across all social media platforms including Facebook, Twitter, Instagram, LinkedIn, and Google+.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter.

Government 103

Government Education Print Ethics 103

Bad Pitch Blog

AUGUST 7, 2012

Your pitch is the stimulus driving an editor to Google the subject of your pitch. Many media relations scenarios start locally or in the trades. And this is why many professionals note that local and trade media coverage can garner national media coverage. What does the editor''s zero moment of truth look like?

Pitching 67

Pitching Strategy Local Banking 67

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s why much of the local and regional media is on its knees. Devices such as Alexa and Google Assistant make it easy to list to podcasts on demand.

Social Media 73

Social Media Print Study Advertising 73

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. Review score also impacts the position of an advert on Google. Social media.

Engineering 67

Engineering Reputation Social Media SEO 67

Ishmael's Corner

OCTOBER 22, 2014

As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). But that’s no longer the case as content takes on increasing importance in what Google serves up when folks insert a word or phrase or question in the trusty Google box.

SEO 140

SEO Web Engineering Google 140

Buzzstream

OCTOBER 17, 2018

Most print and online publications include an editorial calendar in their media kit. I took a quick look at the story and would be interested in doing a local story that uses some or all of your graphics and data. A quick Google search for “best holiday gift guide” churns out 473,000,000 results. How can we stand out?” .

Pitching 106

Pitching Viral Data Content Marketing 106

PR Conversations

JULY 17, 2014

Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR.

Real Estate 71

Real Estate Local Government Internal 71

ZudePR

MARCH 22, 2018

H: What about the print quality? All these and more were answered in painstaking detail through the power of Google. After googling the life out of the topic and reading hundreds of blogs – and looking up an old school-friend who’d self-published her first book – I finally decided that yes, actually, this whole thing was going to work.

Writing 83

Writing Google Blogging Exercises 83

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Also, take note of the things your readers search to find your content (Google Analytics will help you here). Using the suggestion above, let the local news station know about your identify theft expert.

Media Relations 52

Media Relations Media Pitching Writing 52

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. And when you realize these things and do a bit of Google research for an hour or two or three, many people could happily land in Seychelles and try the food on the spot.

Radio 52

Radio Hotels Course Social Media 52

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. Google and finding your context. In response, most publishers began using larger pages.

Marketing 91

Marketing Google Newspapers Print 91

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press. Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings. Don’t stop at Cision. Cision is simply the starting point.

Media 136

Media Mobile Telecommunications Pitching 136

Katie Paine's Measurement Blog

MAY 25, 2023

If you need local press, however, your choices are more limited. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. Typically that should include blogs, podcasts, video, digital, print, and social.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

JANUARY 11, 2022

Critical Mention sums up its product enhancements in 2021, such as Google Analytics integration. The company provides media monitoring across print, broadcast and social in New Zealand and Australia. It employs 100 local staff and serves about 400 customers. The round brings total funding to date to $100 million.

Reputation 85

Reputation Technology Tools Data 85

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Feature Highlight: Their Ahrefs SEO Toolbar integrates into your Google searches and individual pages to quickly see backlink data for posts (and the more backlinks, the more coverage—making it a potential idea to replicate.) You can use it in Gmail and Google Docs for real-time editing.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Feature Highlight: Their Ahrefs SEO Toolbar integrates into your Google searches and individual pages to quickly see backlink data for posts (and the more backlinks, the more coverage—making it a potential idea to replicate.) You can use it in Gmail and Google Docs for real-time editing.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. We’d often stressed the importance of looking to Google Analytics to help inform the PR program, and our client heard us loud and clear. This Business Insider article was a matter of that.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Press releases have always essentially been a “paid placement.” So, how is this different?

Software 119

Software Case Study Advertising Advertising 119

MaccaPR

MAY 23, 2018

That, plus access to Cision, Muck Rack, social media channels and Google gives PR pros no excuse. Consider whom you’re pitching (an editor at a major national publication likely has less time for phone calls than a local reporter, for instance) and how strong your pitch is for that particular person and publication.

Pitching 82

Pitching Print Journalism Local 82

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Forget optimizing for Google. CEO of Likeable Local. Do’s and Dont’s: Content variety and visuals are key #smm #marketing pic.twitter.com/YFomEj4c2r.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

AUGUST 22, 2019

At least, that’s the identity you might gather from Googling their brand name. The brand is about as California local as you can get: focused on environmental sustainability, addressing climate crisis, and educating consumers on what their money “does” while it’s sitting in the bank.

Banking 93

Banking Content Marketing Examples Industry 93

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. Specializing in local/on-site activities , a TaskRabbit can be used for anything from stuffing envelopes to helping you with a supply run. Website/Blog.

Tools 78

Tools eBook Print System 78

Waxing UnLyrical

JULY 25, 2012

You see, sometime last Fall, I bought a Groupon offered by a local masseuse. I’ve already noticed a handful of local businesses adopting creative new discount marketing schemes: 1. I recently got a text forwarded from a friend, with a number to text to the local store for a coupon that gave me half-priced groceries.

Small Business 73

Small Business Local Print Consumer 73

Stuart Bruce

MAY 3, 2016

That’s why I also need most of my files to be local. Firstly, it removed the feature that enabled you to see icons for all your files in your desktop folders, but critically left the actual files in the cloud to save you space on your limited local storage. The first software I installed was Dropbox and Google Drive.

Local 60

Local Writing Reddit Web 60

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. This really depresses me because they are not. Image credit to: Luigi Diamanti.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

MaccaPR

DECEMBER 19, 2016

Google Plus - Fact: There are still some very active groups on Google Plus; it's worth checking if your niche audiences might be among them! Wise content marketers can consider participating or even creating a Google+ Community. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. You know something about SEO – like how the Google Panda update changes the game for how content is ranked on Google.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Fuel

SEPTEMBER 4, 2018

Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. We want that spot on the local news. And Google isn’t going to take too kindly to them either. But instead, you should be focusing on finding ways to deliver your message as succinctly as possible without losing clarity.

Writing 45

Writing Report Education Company 45

Stephen Waddington

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 112

Local Report Newspapers Government 112