PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. These are top tier rugby players, many of whom play internationally – they probably know the English equivalent of adversaire (it’s opponent, before you find yourself on Google Translate).

Local 62

Local Leadership Viral Creativity 62

Mark My Words

MARCH 15, 2022

A photo recently went viral showing an old man cradling a cat after, the post suggested, his home had been obliterated by a Russian missile. That said, the clumsiness of this one in an age where any ‘Fake News Fact Checker’ can do a reverse Google Image search makes it feel more like a false flag operation to justify Russian intervention.

Viral 78

Viral Groups Google Internal 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. For desk workers, it’s easy to keep scheduled calls and meetings and worthwhile to connect on Slack or Google hangouts where colleagues normally collaborate for work. Out of sight can’t mean out of mind. Stick to the facts. Keep your routines.

Employee 156

Employee Leadership Viral Small Business 156

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Few companies have done really well during this period. Ease creates, urgency destroys.

Creativity 116

Creativity Employee Newspapers Crisis 116

Melissa Agnes

JANUARY 11, 2015

The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode. Google: “National Weather Service” + the city you live in for more information. Subscribe via email. Learn more about Melissa Agnes. Follow Melissa on Twitter: @melissa_agnes.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

The Resolution Blog

DECEMBER 20, 2015

There are 118 links back to the John Lewis website too – really helping boost the site’s visibility in Google ahead of the key retail period of the year. Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral).

Retail 120

Retail Viral Newspapers YouTube 120

Sword and the Script

MARCH 15, 2022

In my observation it is similar to the experience of searching Google – enter your query and hit the enter button – and you can see the results. This also works for viral content – like a retweet on Twitter. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google.

Tools 161

Tools Media Software Analysis 161

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Tools like Google Alerts and Hootsuite can be helpful for this. With this in mind, here are a few tips for getting attention today: Become your own media outlet. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Tools like Google Alerts and Hootsuite can be helpful for this. With this in mind, here are a few tips for getting attention today: Become your own media outlet. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Internal Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

NOVEMBER 11, 2016

Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. It’s great that you used proper H1 headers, implemented powerful keywords, and sprinkled in a few internal links. Which content types receive the most attention?

SEO 80

SEO Infographics Strategy Viral 80

Presspage

AUGUST 24, 2023

Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube.

Storytelling 78

Storytelling Data YouTube Strategy 78

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D., Like what you’ve read?

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

AUGUST 27, 2019

professor at the University of California at Irvine and author of the book “The Misinformation Age: How False Beliefs Spread”, explained at the annual meeting of PR Boutiques International that understanding how false beliefs propagate may lie in defining “belief” as a social phenomenon. Cailin O’Connor, Ph.D., Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Communications 40

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. I previously did this by opening every single article in a new tab on Google News, which usually resulted in 40+ tabs.

Digital PR 161

Digital PR Tools Pitching Film 161

Presspage

AUGUST 10, 2018

People first tend to address medical related questions by doing a Google Search: Why do I have bruise on my arms? There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

ReimaginePR

JUNE 10, 2015

If you’re an average American Google user, then chances are it hit your radar only once it had landed on the shores of Western countries, and the victims had Western names and faces. The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. Well, it shouldn’t.

Video 120

Video Government Healthcare Viral 120

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. You’re also certified in Google Analytics–do you think that’s a worthwhile endeavor for most folks working in digital marketing? Why or why not?

Social Media 114

Social Media Media Education Analytics 114

Cision

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: Simply Google your competitors, and spend some time on their sites, blogs, and social channels to see what they’re up to. In your internal communications system.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

ZudePR

MAY 17, 2016

Studies have shown that the most widely shared international news items have headlines that tap into emotions. . #1: Read this data-driven recent article on BuzzSumo. Print it out. Anything above is stellar #3: And this one from CoSchedule. But to dismiss these online tools as only useful for lists of funny cat pics would be wrong.

How To 60

How To Tools Writing Viral 60

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. Your content will not go viral and you shouldn’t try. However, earning a mention has gone a long way toward re-invigorating internal support. Big ships turn slowly. Four Brands that are Becoming Content Publishers.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. Some blog posts will have pre-determined internal links or calls to action incorporated, meaning that you may have some unwanted distractions in and around your content.

Infographics 160

Infographics Data Blogging Mobile 160

Scott Public Relations

JULY 14, 2020

For more information on who to deal with “Fake news” and tools to track and defuse it, please see this wonderful blog on the PRBI (Public Relations Boutiques International) site. he/she is witty and sharply intelligent) and its potential to go viral. Humor goes viral. We need a new playbook. Use humor visually.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Buzzstream

FEBRUARY 3, 2021

Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Cosmopolitan. Marie Claire. Landing the ‘right’ links.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Waxing UnLyrical

MARCH 13, 2013

This is what I found at PRSA’s Counselors Academy last year (and while I would have loved to have gone this year, it didn’t work out that way), and consistently find at the PRSA International Conferences (please keep your fingers crossed that my proposal is accepted!). Can you prepare for a possible viral social media disaster?

Conference 103

Conference Social Media Crisis Crisis Management 103

Buzzstream

MAY 19, 2022

Or it can come from internal data. For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. In our coffee example, a quick Google search of “Most Americans + coffee” has uncovered surveys from: National Coffee Association. Linkability. Roasty Coffee.

Survey 90

Survey How To Reddit Pitching 90

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a Just to recap: after initially calling our story inaccurate, (and internally calling it “false”), Facebook has now confirmed most, if not all of our reporting.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Instead, use tools like Dropbox or Google Photos to link to these files within your email. Pitches can make or break a PR campaign. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

DECEMBER 10, 2019

Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. If we were to receive negative feedback on TripAdvisor, Yelp or Google Review, how would we respond? Will you hold an external or internal press conference? What is a PR Crisis Plan? How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

JULY 10, 2017

Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Where to listen: Simply Google your competitors, and spend some time on their sites, blogs, and social channels to see what they’re up to. In your internal communications system.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

MaccaPR

JANUARY 6, 2015

We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? I expect Google searches for Blazek’s name will highlight her LinkedIn debacle for as long as radioactive plutonium remains lethal.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Prohibition

MAY 4, 2017

The company has hired former AOL, Buzzfeed and Google executive, Kate Burns, as executive vice-president – who has said that the first of its kind website has been designed to “attract millennials from across the globe“, a critical audience for advertisers to reach. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram:

Sports 54

Sports Social Media Instagram Media 54

Mindful Marketing

NOVEMBER 30, 2018

However, it’s hard to imagine anyone predicting the viral rise of the ill-advised Tide Pod Challenge in which young people put pods in their mouths, sometimes ingesting them. ” That kind of branded verb creation is typical of teens and only tends to happen for the biggest social phenomena, e.g., Photoshop, Google.

Chemicals 50

Chemicals Viral Consumer Study 50