Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Image credits: Unsplash and respective studies.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Cision

JULY 24, 2015

credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

OCTOBER 18, 2022

I was reminded of this recently when Scott Brinker posted this little rant to LinkedIn : “I’ve been studying martech for 20+ years. For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. I’ve read literally thousands of vendor websites. Stick to active voice.

Handbook 93

Handbook Financial Writing Corporate 93

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. The upgrade, Chat GPT Plus, was released last month. Consider AI as you would any other business collaboration.

Reputation 88

Reputation Financial Training Enterprise 88

Wadds Inc.

SEPTEMBER 7, 2023

These issues became less important between 2008 and 2022 because of the financial crash but are now among the top three strategic issues again. The study identifies key insights and drivers of success for the next decade. You can download the full report and previous studies from the ECM website.

Report 116

Report Publicity Study Analysis 116

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. The upgrade, Chat GPT Plus, was released last month. Consider AI as you would any other business collaboration.

Reputation 78

Reputation Financial Training Enterprise 78

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

According to study after study , diversity and inclusion affect the bottom line. Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. Among the more interesting technologies were the drones, and not just as gimmicks this year.

B2B 208

B2B Trends Retail Privacy 208

Sword and the Script

JULY 25, 2023

Some studies show strong brands can command premium pricing. About half were senior financial leaders, such as CFOs, and the other half were senior marketing leaders including CMOs. Some level or skepticism is healthy – but this study suggests CFO are a pretty rough crowd. Improve “knowledge and use of marketing technologies.”

B2B 95

B2B Brand Branding Marketing 95

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Sustainability.

Consumer 88

Consumer Privacy Data Study 88

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. They discovered five key areas of technology they felt would drive the evolution of customer experience by 2030. Here’s the five.

Consumer 97

Consumer Meeting Mobile Study 97

Maxim Behar

JANUARY 17, 2024

52% respondents in the survey said they started their first job between the ages of 14 and 18 - 44% started their first work commitments during their study between the ages of 19-24 - Only 4% fall into the category of 25–30-year-old To comment on the topic and the survey results, WorkTalent.com turned to Maxim Behar for an expert opinion. . -

Survey 64

Survey Study Course Financial 64

The Hoyt Organization

JANUARY 8, 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. For instance, this generation is more likely to consider STEM education and are less likely to study humanities compared to previous generations.

Consumer 88

Consumer Social Media Education Advertising 88

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 183

Measurement Communications Analysis Data 183

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. That's why you need to leverage technology to proactively engage with investors about your short, medium, and long-term business strategies.

Strategy 78

Strategy Technology Tools Government 78

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? By nurturing these relationships, organizations see their time and financial investments return as their solutions are adopted for best understanding customer need.

Local 99

Local Community Ethics Education 99

PR for Anyone

APRIL 26, 2022

Financial Stories. If you are a financial planner, what does that mean? If you’re in the financial space, you can talk about that. What does Tesla and technology and all the things that he does in that realm have to do with Twitter? There are so many story angles around this topic. Can Elon Musk bring that back?

Twitter 130

Twitter Pitching Financial Video 130

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Any pet peeves with PR people?

Automotive 85

Automotive Meeting Media Mobile 85

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The company sells services and was using proprietary technology to assist in the delivery of those services. Q3 2022 total revenue grew year-over-year 6.6% to $109 million.

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

SEPTEMBER 16, 2021

As we dive into the findings from our recent study of ESG (environmental, social and governance) reporting habits of the top North American automotive suppliers (according to Automotive News’ most recent Top Suppliers Listing), we thought it would be helpful to review some of the most popular terms and reporting standards.

Report 68

Report Automotive Financial Government 68

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 149

Brand Branding Reddit Pitching 149

Cision

OCTOBER 24, 2016

Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns. During my time at Oracle, we drove this very innovation with technology that helped marketers energize relationships, build pipeline and boost ROI.

Communications 120

Communications Media Technology Data 120

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 146

Survey Software B2B Pitching 146

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

PR Conversations

NOVEMBER 22, 2023

Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. Opportunity or opportunism?

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. Finally, it’s worth noting that Burton Taylor published a study earlier this year that estimated the market for PR software at about $4 billion. Financial data published on the press release include: Revenue increased 1.6% 1) Israeli vendor builds CRM tool for PR.

Analytics 68

Analytics Report Technology Pitching 68

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

These sectors may range from education, government and energy to financial services, healthcare and insurance. For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Approaching any one of them without understanding what they cover will ensure your pitch is ignored.

Enterprise 261

Enterprise Privacy Government Software 261

Flack's Revenge

MAY 1, 2015

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). It is an interesting area to study, the tensions that exist at the borders of information: what forces want to keep it bottled up, what is our right to know, how do you reconcile the two? But others may not agree.

Wikipedia 120

Wikipedia Financial Twitter Corporate 120

Burrelles Fresh Ideas

AUGUST 29, 2023

Notably, a study by Bentley University revealed that over two-thirds of disabilities remain “invisible,” eluding direct observation or visual detection. Along those same lines, a recent study conducted jointly by the Institute for Public Relations (IPR) and Voya Financial found some frustrating inconsistencies.

Brand 89

Brand Branding Marketing Ethics 89

Bianchi Biz Blog

JANUARY 20, 2022

In the study, some 1,247 agency clients in the United States were surveyed about their attitudes toward marketing, business and the agencies they choose. Here’s a quick summary of what we found interesting among the results of this study. 7 Myths of Automotive Supplier and Vehicle Technology PR. And vice versa. More efficient.

Automotive 84

Automotive Agency Tourism Mobile 84

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. One of the most significant findings from the study was that media is now the least trusted institution. While 65% of people obtain news this way, trust in platforms declined 11 points in this year’s study. 61% trust academic experts.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Reputation Us

MARCH 19, 2021

In the wake of the pandemic and the challenges that surfaced as a result, 2021 appears to be another year that credit unions consider merging with another financial institution. Of the acquired clients surveyed, 48% had either already switched financial institutions or reported a switch was likely. having the same core provider).

Reputation 78

Reputation Financial Banking Employee 78

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. For female founders of successful technology businesses, there’s likely to be greater opportunity for plum speaking engagements, simply because they are so rare.

Conference 136

Conference Enterprise Technology Financial 136

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94