Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Image credits: Unsplash and respective studies.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Stern + Associates

FEBRUARY 1, 2024

Leveraging AI and Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. is a pioneering innovator, entrepreneur and inventor of robotic technologies and artificial intelligence for industry, health care and education. Renee Richardson Gosline, Ph.D. Nembhard, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

Bianchi Biz Blog

AUGUST 5, 2021

As mentioned in our recent Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers blog, ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Automotive Technology PR Specialists.

Automotive 95

Automotive Report Mobile Technology 95

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative.

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 151

Brand Branding Reddit Pitching 151

Sword and the Script

FEBRUARY 29, 2020

Keep in mind if the length of content matters, as this study suggests, the listicle posts must have depth and quality. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.” This finding is in line with the findings in the study above. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Managing the narrative: Investor relations officers and corporate disclosure✰.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Hoyt Organization

JANUARY 8, 2024

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. For instance, this generation is more likely to consider STEM education and are less likely to study humanities compared to previous generations. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 89

Consumer Social Media Education Advertising 89

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Many studies show that CSR initiatives have a positive impact on financial returns. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

PR for Anyone

APRIL 26, 2022

Financial Stories. One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. If you are a financial planner, what does that mean? What does that mean?

Twitter 130

Twitter Pitching Financial Video 130

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Ransomware incidents: Ransomware has emerged as one of the most pernicious and financially damaging cyber threats. These technologies are pivotal in identifying and mitigating threats in real-time.

Education 111

Education Employee Measurement Agency 111

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. Ensure better compliance and corporate governance. Improve business disclosures and enhance overall credibility. The IR landscape is constantly changing.

Strategy 78

Strategy Technology Tools Government 78

Stern + Associates

JANUARY 24, 2023

Leveraging Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. is a pioneering innovator, entrepreneur and inventor of robotic technologies and artificial intelligence for industry, health care and education. Renee Richardson Gosline, Ph.D. Nembhard, Ph.D.

Leadership 91

Leadership Ethics Education Technology 91

Burrelles Fresh Ideas

AUGUST 29, 2023

In addition, embracing inclusion aligns seamlessly with the principles of corporate social responsibility, unleashing a brand’s influence far beyond the boundaries of profit margins. Notably, a study by Bentley University revealed that over two-thirds of disabilities remain “invisible,” eluding direct observation or visual detection.

Brand 89

Brand Branding Marketing Ethics 89

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Flack's Revenge

MAY 1, 2015

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). It is an interesting area to study, the tensions that exist at the borders of information: what forces want to keep it bottled up, what is our right to know, how do you reconcile the two? But others may not agree.

Wikipedia 120

Wikipedia Financial Twitter Corporate 120

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Translate them into relevant language that isn’t techspeak or a list of corporate buzzwords. Use strong language. Use examples. Tap your inner contrarian.

Pitching 140

Pitching B2B Infographics Study 140

Bianchi Biz Blog

SEPTEMBER 16, 2021

As we dive into the findings from our recent study of ESG (environmental, social and governance) reporting habits of the top North American automotive suppliers (according to Automotive News’ most recent Top Suppliers Listing), we thought it would be helpful to review some of the most popular terms and reporting standards.

Report 68

Report Automotive Financial Government 68

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The company sells services and was using proprietary technology to assist in the delivery of those services. Q3 2022 total revenue grew year-over-year 6.6% to $109 million.

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. The CEO job was mainly to deliver a strong financial performance. Mastering digital technology is the easy part. Today, things are different.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Bianchi Biz Blog

JANUARY 20, 2022

In the study, some 1,247 agency clients in the United States were surveyed about their attitudes toward marketing, business and the agencies they choose. Here’s a quick summary of what we found interesting among the results of this study. 7 Myths of Automotive Supplier and Vehicle Technology PR. And vice versa.

Automotive 84

Automotive Agency Tourism Mobile 84

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 151

Company Tools Technology Software 151

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. Corporate PR: $126,000. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump.

Survey 73

Survey Corporate Comparison Financial 73

Solo PR Pro

DECEMBER 27, 2022

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. Laura landed an opportunity with the Center for Information and Study on Clinical Research Participation (CISCRP) out of Boston to help them with their Houston-based event — a $10K project for one month worth of work!

Print 58

Print Financial Journalism Healthcare 58

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. One of the most significant findings from the study was that media is now the least trusted institution. While 65% of people obtain news this way, trust in platforms declined 11 points in this year’s study. 61% trust academic experts.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Stern + Associates

MAY 11, 2022

This constituted a 90% reduction time compared to past attempts to deal with similar viruses like SARS or MERS, according to a new case study led by Lakhani and Iansiti. In the process, Moderna was able to expeditiously and safely advance the science while disrupting an entire industry.

Case Study 62

Case Study Analytics Study Financial 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Stern + Associates

DECEMBER 6, 2022

With more than a decade of studying the economic impacts of remote work on businesses, industries and society, he has an unrivaled grasp of workplace trends , global economics and the effects of these shocks on organizations and workers. Rawi Abdelal: Global Geopolitical Conflicts and Market Disruptions Have Far-Reaching Impacts.

Energy 62

Energy Government Policies Leadership 62

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. The Role of Technology on the Legal Market. Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

SEPTEMBER 14, 2019

Study the media. That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. Got a study or survey about marketing or PR? What can PR do about it? 2) What reporters want from PR pitches. “My

Survey 77

Survey Media Relations Report Media 77

Cision

JULY 26, 2017

“Detailed Targeting” gets into the more granular targeting options (note that the options below have additional details not listed): Education -> (Education Level, Fields of Study, Schools, Undergraduate Years). Financial -> (Income, Net Wealth). Technology and computing. Hobbies and interests. Home and garden.

Social Media 233

Social Media How To Insurance Insurance 233

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176