Agility PR Solutions

APRIL 26, 2021

The financial services industry continues to have a hard time building connections with the public, ranking ninth out of the 10 industries studied in the Brand Intimacy COVID Study from marketing intimacy agency MBLM.

Financial 78

Financial Brand Branding Study 78

Agility PR Solutions

JUNE 1, 2022

New research from data solutions firm InterSystems finds that nearly nine of ten—a whopping 86 percent—business leaders at financial services companies aren’t confident that their data can be used for decision-making. The post Nearly 9 in 10 financial services leaders lack confidence in data appeared first on Agility PR Solutions.

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Financial Data System Study 78

Agility PR Solutions

JUNE 16, 2022

Results of the study, Prioritizing ESG Is Not Optional Anymore, conducted by Forrester […]. The post Failing to meet ESG goals exposes companies to increased operational and financial risks appeared first on Agility PR Solutions.

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Financial Meeting Company Government 78

Agility PR Solutions

MAY 25, 2022

Financial professional involvement will likely play a key role in the next phase of the environmental, social and governance (ESG) reporting process as the ESG landscape rapidly evolves, according to new research from Ernst & Young and the Financial Education & Research Foundation (FERF).

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Study Report Financial Government 78

Agility PR Solutions

OCTOBER 20, 2022

The post New study reports shifting preferences and priorities in incentive travel appeared first on Agility PR Solutions.

Travel 78

Travel Study Report Insurance 78

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

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Study Communications Survey Pitching 164

Contently - Strategy

AUGUST 18, 2021

This is especially crucial in financial services where people make life-changing decisions with their money. An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

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Study Brand Branding B2B 128

Agility PR Solutions

APRIL 22, 2019

As the specter of distrust continues to loom over the financial services industry, the sector sees its brand intimacy ranking plunge again this year, as it was ranked 11th out of the 15 groups studied in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotions, from marketing intimacy agency MBLM.

Financial 65

Financial Brand Branding Study 65

Agility PR Solutions

FEBRUARY 3, 2020

A new research study from […]. The post 5 elements of stakeholder-centric leadership that lead to stronger financial performance appeared first on Agility PR Solutions. Today’s execs want to embrace their duties as stewards of corporate responsibility and cater to the interests of all their stakeholders, not just investors.

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Financial Leadership Corporate Study 78

Bianchi Biz Blog

APRIL 26, 2021

In the GEM, Daimler comes out on top among the car manufacturers, ranking 13th out of 83 in integrated non-financial reports (I?NFR) NFR) and 29th out of 100 in separate non-financial reports (S?NFR). Justus studied media studies, rhetoric and literature at the Universities of Tübingen, Bielefeld and La Plata (Argentina).

Automotive 95

Automotive Study Report Transportation 95

The Proactive Report

JUNE 12, 2015

Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals. Many a financial services firm has discovered that when a search for the company or brand name returns 8 or 9 negative listings it adversely affects revenue. 2015 Edelman Trust Barometer.).

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Financial Reputation Crisis SEO 100

Agility PR Solutions

OCTOBER 9, 2018

Don’t bank on the banking industry to get its brand-intimacy act together anytime soon—new research reveals the financial services industry dropped four spots—from ranking sixth in 2017 to 10th this year—in the latest Brand Intimacy 2018 Report from marketing intimacy firm MBLM, which is the largest study of brands based on emotions.

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Financial Industry Brand Branding 65

Sword and the Script

MARCH 12, 2024

That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return.

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Marketing Survey Study Comparison 134

Sword and the Script

MAY 2, 2023

PR tech people on the move Internal comms platform Staffbase announced three executive new hires: Bijal Patel joins as Chief Financial Officer (CFO), Neil Morrison joins as Chief People Officer (CPO), and David Burnand as join Chief Marketing Officer (CMO). PR Tech Sum No. 44] appeared first on Sword and the Script.

Pitching 121

Pitching Study Technology Report 121

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

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Study Media Relations Media Measurement 137

Agility PR Solutions

AUGUST 7, 2018

New research from financial services consultancy BAI uncovers data on trends in marketing and customer acquisition. The firm’s 2018 BAI Banking Outlook research study and recent webinar Reported results of a consumer survey seeking to understand what marketing efforts and product offerings compel them to choose a bank.

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Banking Financial Trends Marketing 60

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. But studies like this one have shown over and over that views are simply wrong, which means their employers or clients are missing the secret of success. 1) Content marketing benchmarks.

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Content Marketing Study Blogging Marketing 136

Agility PR Solutions

MARCH 20, 2019

The study comes on the heels of the company’s previously published research reports, Best Practices Financial Benchmarking Report, the Billing Rates/Utilization Report and the Industry Growth Report. The post New agency compensation study consistent with PR benchmarking research appeared first on Agility PR Solutions.

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Study Agency Financial Survey 68

David PR Group

AUGUST 14, 2019

Today, I want to suggest beefing up your use of case studies in your marketing. Here’s why: A case study offers a glimpse into how your company operates and shows a prospective customer what you do, what the results can be and how you treat your clients. Here are a few key things to think about when creating case studies: Find a hook.

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Case Study Study Marketing Financial 56

Reputation Us

MARCH 20, 2024

This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. Academia’s Deep Dives The success of influencer collaborations is closely tied to a company’s reputation, according to numerous studies — many of them academic.

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Reputation Journalism Financial Corporate 78

Cision

JULY 24, 2015

To find out more about what Cision discovered in the Banking: EMV Chip Cards social media study, click here. Frustrated by the adoption of chip-and-signature cards over the more secure chip-and-PIN cards in the U.S., many consumers are considering a move to mobile wallet and payment services instead. Click here for our free white paper now!

Mobile 120

Mobile Financial Retail Technology 120

Reputation Us

OCTOBER 6, 2019

October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon. financial, medical).

Reputation 60

Reputation Study Corporate Consumer 60

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. What sort of studies? Try our services.

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Study Marketing Survey SEO 92

Agility PR Solutions

JULY 1, 2018

New research from financial services PR and integrated marketing firm BackBay Communications reveals that more than six out of every 10 (63 percent) of the top 100 global private equity firms are producing content regularly, though at varying degrees of sophistication and frequency.

Content Marketing 65

Content Marketing Study Marketing Financial 65

Cision

APRIL 7, 2017

The benefits to issuing formal financial guidance is that it can be an effective tool for helping potential investors and shareholders to better understand market dynamics, a company’s growth and profitability expectations and the sources of potential troubles and opportunities within a fiscal year. But Wall Street still judges you quarterly.

Study 120

Study Meeting Corporate Data 120

PRSay

FEBRUARY 2, 2024

Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today.

Trends 174

Trends B2C Video Measurement 174

Reputation Us

DECEMBER 12, 2016

And while Americans’ acceptance of legal marijuana is rapidly growing , understanding and overcoming concerns of public perception is equally challenging for financial institutions. We wanted to know: How would serving marijuana-related businesses impact a financial institutions reputation?

Banking 60

Banking Study Industry Financial 60

Reputation Us

AUGUST 9, 2023

A damaged reputation can have severe and quantifiable financial consequences. According to Global Finance magazine, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value. Indeed, a significant portion of a company’s overall worth is directly tied to its reputation.

Reputation 78

Reputation Insurance Insurance Financial 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

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Comparison Advertising Advertising Reputation 296

Agility PR Solutions

APRIL 9, 2023

New research from Canadian financial services firm BDC finds that since almost every large company requires ESG reporting from their suppliers, small businesses that are unable to meet ESG requirements will soon miss out on opportunities to win big contracts.

Small Business 85

Small Business Report Financial Study 85

Wadds Inc.

SEPTEMBER 15, 2023

Establishing the financial contribution that public relations makes when helping to achieve a desired business outcome for clients is something the public relations industry sucks at. An entire chapter is dedicated to setting value-based prices, using a case study to illustrate the approach. Like our work here at Wadds Inc.,

How To 124

How To Case Study Financial Agency 124

Bianchi Biz Blog

MARCH 4, 2021

That’s one revelation from the newly published Global ESG Monitor (GEM) – a study of ESG reports from the largest listed companies in Europe, the United States and Australia. Other frameworks, like the Global Reporting Initiative (GRI) and the UN Sustainable Development Goals (SDGs), also informed the study criteria. Santander (51 pts.)

Report 87

Report Company Financial Study 87

Stephen Waddington

JUNE 6, 2020

The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. Organisations focused purely on financial performance have been hit hard by the crisis. This is the shift from financial performance as the sole metric of financial performance to the triple bottom line.

Reputation 153

Reputation Financial Case Study Banking 153

Stephen Waddington

SEPTEMBER 16, 2021

The study reports that only 22% of companies successfully execute business transformation projects. The study used financial performance and increased reputation as indicators of success. Financial metrics included revenue, stock price and market value. It has been at the core of organisational change.

Internal 92

Internal International Communications Employee 92

Wadds Inc.

SEPTEMBER 7, 2023

These issues became less important between 2008 and 2022 because of the financial crash but are now among the top three strategic issues again. The study identifies key insights and drivers of success for the next decade. You can download the full report and previous studies from the ECM website.

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Report Publicity Study Analysis 116

Stephen Waddington

MAY 24, 2022

I started PhD research studies at Leeds Business School in February to explore this issue. Most studies survey practitioners. There is limited quantifiable analysis of the contribution of public relations to value creation whether that be financial, sustainability, or societal. I’m currently on my third research question.

Publicity 149

Publicity Reputation Study Crisis 149

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. The upgrade, Chat GPT Plus, was released last month. Research and familiarize yourself with AI options.

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Reputation Financial Training Enterprise 88