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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

They discussed the ethics of data sourcing and activation to a packed room in Aria. According to study after study , diversity and inclusion affect the bottom line. Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. The talent is there.

B2B 208
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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? By nurturing these relationships, organizations see their time and financial investments return as their solutions are adopted for best understanding customer need.

Local 99
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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Brand 89
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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips. For instance, this generation is more likely to consider STEM education and are less likely to study humanities compared to previous generations. They value diversity, sustainability, authenticity, and inclusivity.

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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

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Practitioners must get ahead of AI

Stephen Waddington

Nonetheless, even at this stage, AI has already started making its impact on a lot of industries - such as financial services, law, healthcare - and PR is no exception. As AI gets more integrated in daily life situations, the public has the right to know what type of technology they are depending on.

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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

I study organizational persuasion for a living and I knew this was not bona fide journalism. One of the most significant findings from the study was that media is now the least trusted institution. While 65% of people obtain news this way, trust in platforms declined 11 points in this year’s study. 61% trust academic experts.