Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Communications Conversations

APRIL 1, 2021

Just a quick glimpse at her LinkedIn posts and you’ll see what I mean. After almost 20 years in the credit union world, you’re transitioning to a different part of the financial world. It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities.

Financial 148

Financial LinkedIn Groups Sports 148

The Proactive Report

JUNE 18, 2021

LinkedIn has groups for almost any type of business, interest, or profession. Or you could leverage other people’s groups on LinkedIn and Facebook. For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members.

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 65

Measurement Data Big Data Banking 65

Presspage

JANUARY 23, 2024

It enables IROs to weave a narrative that not only articulates financial achievements but also humanizes the company, making it relatable and compelling. Crafting such a company story involves capturing complex financial data into a narrative that actually resonates with investors.

Communications 78

Communications Infographics Financial Storytelling 78

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Financial -> (Income, Net Wealth). Social Targeting on LinkedIn.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

These smaller-scale influencers can also be powerful for B2B PR efforts, where they offer the advantages of lower costs and the ability to generate social engagement that is more tightly focused in vertical sectors like financial services or business technology, for example. . Influencer content and measurement goals .

B2B 191

B2B Social Media Radio Fashion 191

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Yes, they can help you add a financial value to your reporting.

Tools 136

Tools Publicity Measurement SEO 136

Solo PR Pro

MARCH 3, 2020

The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come. You can connect with Michael on LinkedIN. Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Newsfile

JANUARY 30, 2024

Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Oaklins DeSilva & Phillips, LLC served as the exclusive financial adviser to Critical Mention and Pryor Cashman LLP served as legal counsel.

Technology 78

Technology Financial Corporate Reputation 78

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. What’s your best tip for measuring PR?

Media 94

Media Sports Agriculture Pitching 94

Stephen Waddington

SEPTEMBER 10, 2020

According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. What’s your take on the industry and what are other agencies doing?

Agency 122

Agency Creativity Marketing Government 122

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. For example, industry articles might be very successful on LinkedIn and Twitter, but not have as high of engagement on Facebook. Measure your results. Establish your goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Solo PR Pro

MARCH 14, 2023

However, you can use LinkedIn to your advantage. Update your LinkedIn profile. Reflect this exciting career milestone in your LinkedIn headline and the employment section—you are the founder and CEO of your PR business, after all! Many solo PR pros have been in business for years without a website.

Tools 52

Tools Banking LinkedIn Meeting 52

Stephen Waddington

MAY 19, 2020

Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Blackbird says it technology “helps organizations detect and respond to narrative manipulation and online risk that causes reputational and financial harm. PR measurement.

Software 78

Software Case Study Technology Tools 78

Presspage

OCTOBER 24, 2017

Choosing the right channels Blogs, vlogs, Instagram, Snapchat, and LinkedIn. Measuring impact With online data on the rise, the cry for measurable results has become louder. Before you start, you need to identify the goal you are trying to reach and the metrics you are going to use to measure your results.

Crisis 102

Crisis Measurement Reputation Crisis Management 102

Sword and the Script

MARCH 19, 2019

Headquartered in Raleigh, NC, the company is a global, financial reporting and enterprise performance management solution provider. You only know that by measuring and analyzing performance, then iterating your approach. With robust tracking, marketers can now measure what’s working and what’s not in order to iterate the approach.

Marketing 71

Marketing Measurement Analysis Data 71

Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. The terms of the deal were not disclosed.

SEO 139

SEO Content Marketing Marketing Software 139

Cision

JUNE 15, 2015

Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Want the keys to modern PR measurement? Facebook (and LinkedIn) are great examples of this. according to npEngage.

Viral 120

Viral Facebook Measurement Advertising 120

Waxing UnLyrical

JANUARY 15, 2020

So when you’re coming up with your strategy and measurable objectives, everything that you and your organization are going to invest—in that initiative—must be worth it from a business point of view, i.e. not negative, but more of a “net gain.” Wouldn't you like to be in her kitchen?

Strategy 101

Strategy Measurement Financial Analytics 101

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. End-user influencers aren’t just writing on LinkedIn, however. You check the key publications — and discover half of them have ceased to exist. You look on social media, but it’s not crystal-clear who has an independent voice.

B2B 120

B2B B2C Pitching Social Media 120

The Proactive Report

JUNE 4, 2018

Just this week I did this exercise with a financial services company and we discovered that their most active and engaged persona is a female between the ages of 35 and 50 who lives in the New York area, has an average income of $75,000, and responds best to content about ideas for women and retirement planning. Connect on LinkedIn.

Analytics 127

Analytics Data Exercises Social Media 127

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. LinkedIn Content Suggestions. Why is monitoring trending topics so important? Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO.

Trends 61

Trends Viral Analysis Crisis 61

PR Conversations

SEPTEMBER 18, 2014

PR professionals aren’t being vigilant about program measurement and evaluation. A significant number of senior PR practitioners in Canada (17 per cent) are not measuring and evaluating their organizations’ public relations activities and another 13 per cent are “considering adopting standard measurement” but have not yet implemented them.

Study 99

Study Measurement Survey Education 99

Sword and the Script

DECEMBER 22, 2020

According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 178

Survey Marketing B2B Study 178

Critical Mention

SEPTEMBER 9, 2018

Consistently named one of the most influential marketers in social media, Ann Handley is a prominent influencer on LinkedIn and has more than 420K followers on Twitter. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth. FY 2019 Achievements.

Television 60

Television Radio Analytics Government 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Managing Multiple Clients — juggling various needs and priorities requires robust organizational and time management skills.

Agency 89

Agency Energy Crisis Management Industry 89

PR 20/20

MARCH 26, 2020

Jeff Coyle, co-founder of MarketMuse, sums it up like this: Source: LinkedIn. Content marketing coach Deborah Ager started a LinkedIn thread on this very topic; see here for other pros’ thoughts. On your brand (the relationship your audience has come to know and trust with your company). Values matter. Goals & Budgets.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

MAY 2, 2017

I think both sides bring a lot of skills to each that can make the individual practices better: PR (broad view of the big picture and great words) – marketing good view of the customer story and a stronger history of measurement models (ROI and KPIs). The last part is to then measure your results. Georgetown: What is IMC?

Corporate 61

Corporate Communications LinkedIn Agency 61