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The Risks of Brand Stances on Political Issues

PRSay

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment.

Brand 145
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Social media advertising blunders- a look at past advertising failures and what brands can learn from them

Prohibition

Fast-food chain Burger King took to Twitter to promote International Women’s Day. What was intended to be a unique, eye-brow raising take on raising awareness for International Women’s Day, by promoting female opportunities within the fast-food industry, truly backfired for all of social media to witness. Dove – Real Beauty?

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PR Agencies Need To Be More Diverse And Inclusive. Here’s How To Start

Remote PR Jobs

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100
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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. Lee also proposed to John D. Rockefeller Jr.

Corporate 178
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5 Solos Share How to Break Into A Different Sector of Business

Solo PR Pro

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me.

How To 104
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Behind the Headlines With Adriana Stan

Cision

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. It involves a mix of reputation-building and personality-driven outreach for the people behind the brand.

Fashion 120
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Holly Willoughby brazens out This Morning queue-jump row after crisis talks with ITV

Mark My Words

Phillip Schofield and Holly Willoughby have said they did not jump the queue for the Queen’s lying-in-state (Photo: ITV) Willoughby has brought in lawyers to defend her reputation from the “false narrative” placed on events and was even considering quitting This Morning , according to a Daily Mail report.

Crisis 60