Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business.

Interviews 28

Interviews SEO Banking Radio 28

PR Conversations

MARCH 6, 2015

The lack of a clear salary for a particular advertised PR post or even a reasonable range (rather than ‘competitive’, ‘negotiable’ or ‘on application) suggests employers seek to exert their power in paying for talent. That is, PR can be gained on the cheap.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

The lack of a clear salary for a particular advertised PR post or even a reasonable range (rather than ‘competitive’, ‘negotiable’ or ‘on application) suggests employers seek to exert their power in paying for talent. That is, PR can be gained on the cheap.

Publicity 40

Publicity Advertising Advertising Industry 40

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 123

Software Case Study Advertising Advertising 123

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Their fashion taste is not good. ” The Ad Age example above suggests otherwise.

Ethics 98

Ethics Guidelines Fashion Transportation 98

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. The far more casual dress code generally used to be the business card of the advertising industry. No dialogue.

Print 64

Print Social Media Web Television 64

Buzzstream

JULY 10, 2024

You’ve got sports, lifestyle, and fashion. Are we talking about SEO here, or are we talking about marketing and advertising? Do you have any internal data we could leverage to tell a really interesting story? I think guest blogging gets a bad reputation, right? It’s clearly defined in the site navigation.

Digital PR 98

Digital PR SEO Google Travel 98

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Fashion, Cultural Appropriate and Stupidity . Misinformation is an international threat. When is talking about ethics advertising? Are some topics off limits for CSR and CSJ? Are the Boston Red Sox Greenwashing? . Be aware of your biases : . Blue Check. Get woke go broke?

Ethics 73

Ethics Sports Employee Privacy 73

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Advertising, including direct mail. Radio, direct mail and personal letters are considered as part of advertising. Press and radio publicity. Customer services. Community service. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Advertising, including direct mail. Radio, direct mail and personal letters are considered as part of advertising. Press and radio publicity. Customer services. Community service. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. In this case, PR manager plans and runs advertising campaigns. Dealing with reputation crises. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

MAY 31, 2018

Here’s an example: supermarket chain A&P had to pay $102,000 in fines for failing to advertise the “no purchase necessary” method of entry for their giveaway as prominently as they’d advertised how people could enter by buying merchandise. And there are risks arising from international law, too.

Creativity 71

Creativity Video Interviews Blogging 71

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Perfect for B2C products with high visual appeal, such as fashion, food, tourism, photographers, etc.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Hire Interns. Join a Professional Networking Site.

Web 40

Web Pitching Local Report 40

ImPRessions - Crenshaw Communications

JULY 12, 2017

JP Morgan Chase pulled its advertising from NBC’s new show to register its disapproval. Some advertisers lent their ears to the complaints as well. Wading into a third-rail issue like immigration, abortion, or even climate change, can be far more perilous to a brand reputation. So, when should a brand take a stand?

Brand 174

Brand Branding Fashion Advertising 174