Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. The idea is to give kids not only the tools to build the things that they can imagine, but to also imagine the world that they can build,” says Mullick.

Storytelling 199

Storytelling Reddit Video Creativity 199

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. To take advantage of the rise of owned media, large companies must build in-house teams of digital storytellers. That’s all.

Storytelling 329

Storytelling SEO Community Engineering 329

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Facebook Reels. Users on Facebook and Instagram spend half their time online watching videos. The success of Reels on Instagram led to Meta expanding that feature to Facebook as well.

Video 162

Video Film Social Media Facebook 162

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Spec out your slice of the Facebook B2B audience and target it directly. b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

prTini

JANUARY 16, 2015

This year, I’m re-launching the prTini Double Shot with a focus on tools. Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. What other tools are you using?

Storytelling 28

Storytelling Tools Resources Instagram 28

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Crafting a digital story Computers, smartphones, cameras, microphones, and software for editing are essential tools. But for anyone new to it, this intricate world can feel more than overwhelming.

Media 78

Media YouTube Transportation eBook 78

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. The Content Marketing Institute published a chart that shows Facebook advertising is definitely a value play: . - ShareX : Software for screen capture and screen recording (screen casting).

Tools 60

Tools B2B Software Storytelling 60

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

Storytelling 73

Storytelling Data Communications Technology 73

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. There’s a tool for that The market for technology in marketing and public relations is exploding.

Tools 69

Tools Insurance Insurance Handbook 69

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. For many, they continue to be the trinity of social media.

B2B 405

B2B Social Media Media Instagram 405

5W PR

AUGUST 31, 2020

Nonetheless, many PR pros don’t use GIFs since they consider them as a humor tool characterized by brief clips from popular television shows. On the selected platform, PR pros should select a template that’s suitable for Facebook covers. Using tools like Kraken.io Storytelling. Create Appropriate Frames.

Product Launch 166

Product Launch Strategy Television Storytelling 166

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses. Destinations can craft their brand identity through compelling storytelling.

Tourism 88

Tourism Social Media Travel Marketing 88

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Contently - Strategy

MAY 13, 2024

Since ads on “ walled gardens ” like Facebook and Amazon have been spiking in cost-per-sale in recent years , a shift in focus might be more cost-effective in addition to more directly measurable and controllable. This may be a good idea regardless of the state of third-party cookies.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. Collaborate on content creation: PR and marketing teams can collaborate on content creation to ensure a consistent and unified brand message.

Retail 62

Retail Marketing Analytics Social Media 62

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. In fact, 293 million Americans listen to the radio, while there are 180 million Facebook users, according to Musical Pursuits.

Radio 75

Radio Television Media Local 75

Landis PR

JULY 31, 2023

Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts. Even the creators of AI tech continue to emphasize these tools are not human and cannot form functional relationships (like with journalists, *hint, hint*). AI tools can’t handle the nuance that comes with providing sound strategic counsel.

Communications 97

Communications Marketing Pitching Technology 97

wiredPRworks

SEPTEMBER 30, 2020

Interview: craft a compelling and true-to-life storytelling narrative. Creating: Tools and guides to craft engaging campaigns. Listening Tools: Where to pick up on conversations. Social Selling Secrets Network Strategy: Facebook. Define: what Facebook means to your brand. Market: Crafting top Facebook posts.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. 7 Tips & Tools for Marketing Strategy & Performance. Enable Data Visualization to Empower Data Storytelling.

Enterprise 57

Enterprise Tools Strategy Marketing 57

The Resolution Blog

OCTOBER 15, 2019

Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Key Takeaway?—?look Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Cision

APRIL 27, 2017

“You have these amazing tech & data tools at your disposal in #PR , now use them.” Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. ” @ginidietrich #CisionWorldTour.

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Yet the “new” digital PR has gradually had an impact on the skills, tools, and challenges of our profession. Mastering new tools. Press releases still have their place, but in today’s digital environment we may choose to break news through Facebook Live, or with a tweet that links to a fuller announcement.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Stephen Waddington

DECEMBER 15, 2021

In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Facebook took down 1.3 They have a combined following of 59 million across Facebook, Google and Twitter.

Publicity 128

Publicity Government Guidelines Facebook 128

Beyond PR

OCTOBER 12, 2016

What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information. Here are six tools to try now, if you’re looking to enhance your communication with animated GIFs. PHHHOTO is a GIF tool and veritable social network.

Tools 40

Tools Video Instagram Viral 40

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. For example, last year, I launched my very first online course, which aims to teach educators to use social media platforms as teaching tools. You are unique.

Education 224

Education Community Social Media Energy 224

Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . In fact, a few participated on a panel discussion we hosted on visual storytelling. It’s one thing to talk about storytelling, but it’s another to actually show it in real time.

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Pitching Media Conference Storytelling 153

Stephen Waddington

NOVEMBER 19, 2017

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Two billion monthly Facebook users generate a huge amount of data. The platform has become a powerful planning tool. Action: Explore how you can use the native tools within platforms to access data, listen to publics and gain insights.

Publicity 164

Publicity Ethics Data Community 164

Critical Mention

OCTOBER 9, 2019

These seven vital components will help elevate your organization’s social media presence so that your business can use social channels as tools to accomplish strategic business goals. Utilize Social Analytics Tools. Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics.

Social Media 75

Social Media Marketing Media Instagram 75

Prohibition

AUGUST 1, 2023

The Role of Public Relations in Promoting Vegan and Vegetarian Foods Public relations is a powerful tool for promoting vegan and vegetarian foods. Leveraging Social Media for Food PR In today’s digital age, social media has become an indispensable tool for food PR.

Brand 62

Brand Branding Ethics Storytelling 62