prTini

JANUARY 16, 2015

This year, I’m re-launching the prTini Double Shot with a focus on tools. Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. What other tools are you using?

Storytelling 28

Storytelling Tools Resources Instagram 28

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Those are tools we use to do the social media and social media marketing you listed at the top! Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

SEPTEMBER 19, 2022

46% identified “a multichannel analytics dashboard” as a tool they would find most valuable. Switching screens and logging in and out of different tools to check – social metrics, placements, email open rates, clicks in SharePoint – is becoming a tedious hassle. Other interesting statistics: Agencies say creative. Yes and yes.

Survey 82

Survey Corporate Communications Financial 82

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 3/ Be creative - Innovate when preparing your news release.

Mobile 152

Mobile SEO Web Training 152

Prohibition

AUGUST 1, 2023

The Role of Public Relations in Promoting Vegan and Vegetarian Foods Public relations is a powerful tool for promoting vegan and vegetarian foods. Leveraging Social Media for Food PR In today’s digital age, social media has become an indispensable tool for food PR.

Brand 62

Brand Branding Ethics Storytelling 62

Marketwired

MARCH 1, 2016

Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you?

Pitching 153

Pitching Media Conference Storytelling 153

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. Facebook [link]. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara Rozgonyi on Facebook. wiredPRworks.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. How can social media & digital tools facilitate major personal and professional changes?

Community 150

Community Social Media Media Education 150

Cision

JULY 25, 2015

Remember, Instagram is all about storytelling. You can easily lose more followers than you gain depending on how you utilize this tool to boost your posts’ visibility. An easy way to find new followers is to add your Facebook friends’ accounts – these users will almost immediately add you back if you follow them first.

Instagram 120

Instagram Storytelling Examples Creativity 120

Communications Conversations

OCTOBER 13, 2015

One interesting part of that launch–Target was experimenting with Periscope as a tool to give fans exclusive content from NYC during the launch. Wouldn’t that work better than publishing an informational post (see above) that gets 46 impressions and 2 likes on Facebook? #7: Remember the #LilyforTarget launch?

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

AUGUST 11, 2014

Kirk Hazlett relays the secret to encouraging creativity with honest and open feedback rather than negativity. Content Curation: 3 New Tools To Discover & Share Content. Laura Click offers some great tools to help you find “hidden gem” articles that are the internet’s well kept secret.

Storytelling 87

Storytelling Privacy Resources Web 87

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. With that said, for brands using multiple social channels, Instagram should be considered the primary tool for optimising videos. ‘Native posting’ is the first thing to consider with Facebook. . ‘Native posting’ is the first thing to consider with Facebook.

Video 62

Video Social Media Instagram Media 62

PRSay

MAY 24, 2019

Social media is a great tool to highlight travel and tourism and how it relates to your business. Even if you don’t sell or promote a product or service that includes a location, you can still promote your business in creative ways. Any tips for how other organizations can use social media to include travel and tourism in what they do?

Tourism 111

Tourism Travel Social Media Instagram 111

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Story gathering via Asda newsdesk Every week we uncover heart-warming stories from customers and colleagues that get an incredible reaction on Facebook.

Storytelling 60

Storytelling Local Community Case Study 60

wiredPRworks

JUNE 5, 2018

In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts. What's your biggest question about how to infuse your digital marketing and PR with storytelling? Tools leading digital marketers recommend. Digital Marketers Sound Off Highlights. Top tactics used by digital marketing specialists.

Marketing 45

Marketing Insurance Insurance B2C 45

Waxing UnLyrical

JUNE 5, 2018

. – Digital and visual storytelling. Basic graphic design skills using tools like @canva @AdobeSpark @Adobe. A4) Know that the tech is only a tool to help you, not do your job for you. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. – Some basic html knowledge.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook). Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. My job is to provide my team with the tools and opportunities that leverage their individual strengths, and then allow them to excel in what they do best. It is a very powerful tool to use in social PR.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Fortunately, we now have two major tools at our fingertips: data and insights. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media.

Measurement 56

Measurement Storytelling Data Technology 56

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Experiential storytelling. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

AUGUST 18, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Three Really Is The Magic Number. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

Karen Freberg

SEPTEMBER 1, 2017

They have created a lot of great creative assets that are published immediately. What I also like is the fact 1) Carl is very active in the #SMsports community and shares his insights on the field, and 2) always experimenting around with new tools and features. Great longform storytelling. Awesome job, Russ!

Sports 45

Sports Social Media Trends Media 45

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. The new AMEC Integrated Evaluation Framework is a step forward in making the process simple and easy to use as an online tool.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. The new AMEC Integrated Evaluation Framework is a step forward in making the process simple and easy to use as an online tool.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. The new AMEC Integrated Evaluation Framework is a step forward in making the process simple and easy to use as an online tool.

Publicity 40

Publicity Storytelling Study Journalism 40

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Spec out your slice of the Facebook B2B audience and target it directly. b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Beyond PR

SEPTEMBER 8, 2016

To address parents’ perception that LEGO sets discouraged children’s creativity, LEGO partnered with Facebook, where parents are very active, and asked children around the world to show them what a Kronkiwongi is. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

JUNE 22, 2015

Why: “Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about, so they actually pay attention and engage with the brand,” says Ancita Satija in this WUL post we ran (just last week!). Twitter Facebook Google+ LinkedIn Monday Roundup: Innovative Content.

Content Marketing 40

Content Marketing Storytelling Community Video 40

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. So what was happening is that people were sharing that story on Facebook.

Advertising 131

Advertising Advertising Data Reputation 131

Landis PR

JULY 31, 2023

Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts. Even the creators of AI tech continue to emphasize these tools are not human and cannot form functional relationships (like with journalists, *hint, hint*). AI tools can’t handle the nuance that comes with providing sound strategic counsel.

Communications 97

Communications Marketing Pitching Technology 97

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Yet the “new” digital PR has gradually had an impact on the skills, tools, and challenges of our profession. Mastering new tools. Press releases still have their place, but in today’s digital environment we may choose to break news through Facebook Live, or with a tweet that links to a fuller announcement.

Digital PR 168

Digital PR SEO Storytelling Instagram 168