Prohibition

MARCH 26, 2024

Facebook streamlines influencer management Facebook hasn’t been left out of Meta’s influencer updates, as a new Creator Management Tool is being created too which will enable agencies to seamlessly manage creators on the platform.

Creativity 62

Creativity Social Media Facebook Instagram 62

Cision

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first….

Video 197

Video Facebook Retail How To 197

ReimaginePR

JULY 25, 2018

Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io. Struggling to determine what keywords to use in tools like AdWords?

SEO 211

SEO Tools Engineering Google 211

Prowly

SEPTEMBER 26, 2019

Only on Facebook, you can find roughly two-thirds of U.S. Moreover, with Facebook and other platforms, brands can establish relationships with influencers for even better reach. The post How to Turn Influencer Outreach Into a Powerful PR Tool appeared first on Prowly Magazine. adults (68%).

Tools 186

Tools How To Facebook Social Media 186

Melissa Agnes

OCTOBER 20, 2014

As Twitter has its emergency alert system , and Google offers a crisis response resource , Facebook has recently launched an emergency check-in tool, called Safety Check. Safety Check provides a “a simple and easy way to say you’re safe and check on others” on Facebook in a natural disaster.

Facebook 100

Facebook Tools Mobile Crisis Management 100

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. 47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no.

Analysis 140

Analysis Tools Software SMB 140

Stephen Waddington

FEBRUARY 11, 2020

A new privacy tool provides insight into how your data is shared with Facebook. In the last week I’ve been served ads on Facebook about places to visit after a discussion about a day out. In the last week I’ve been served ads on Facebook about places to visit after a discussion about a day out. How naïve I have been.

Facebook 141

Facebook Privacy Web Data 141

5W PR

OCTOBER 24, 2019

In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages. These enhancements and additional features are designed to help streamline business operations on Facebook as traffic ramps up for the holiday season.

Facebook 60

Facebook Tools Advertising Advertising 60

NewsWhip

APRIL 27, 2023

The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. The communications and public relations industry is constantly evolving, especially in the digital age.

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Tools Communications Pinterest Analytics 78

HMA Public Relations

FEBRUARY 2, 2022

billion monthly active users, Facebook provides brands the opportunity to grow their business with a wide variety of tools. With an estimated 2.9 Learn more in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.

Facebook 69

Facebook Brand Branding How To 69

Stephen Waddington

SEPTEMBER 4, 2020

It has developed a tool as part of its Brandwatch Consumer Research platform to listen to public conversation from specific groups of people by demographic or interest. Brandwatch’s Senior Product Manager, Emelie Swerre unveiled the new tool on a webinar hosted by the Social Intelligence Lab this week.

Groups 140

Groups Tools Reddit Web 140

Flack's Revenge

FEBRUARY 6, 2018

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed. March 2017 – Facebook launches new AI tool to fight fake news.

Facebook 120

Facebook Journalism Local Google 120

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Prowly

OCTOBER 11, 2018

Facebook is one of the most powerful tools to reach specific audiences. The post Are You Making These 5 Mistakes with Your Facebook Advertising? Advertising through this platform can be quite effective, but it is certainly not as easy as it appears.

Advertising 128

Advertising Advertising Facebook Tools 128

Cision

APRIL 7, 2016

When Facebook first launched, users searched for classmates and dorm room friends. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

Prohibition

JULY 7, 2022

Definitely one to watch as video continues to be a key content type… Facebook moves towards video. Facebook reels haven’t quite taken off as hoped, with more changes coming to ‘make Facebook more like TikTok’ including serving recommended reels to users from anywhere – not just their friends or those they follow.

Instagram 118

Instagram Video Twitter Facebook 118

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Second, the company has developed share-of-voice and attribution tools.

Software 151

Software Tools Print Technology 151

Stephen Waddington

SEPTEMBER 26, 2018

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and a series of recommendations. I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. Review your tool stack on a quarterly basis.

Tools 117

Tools How To Google Analytics 117

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Cision

MAY 26, 2015

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users. An example might be a unique Facebook landing page.

Facebook 120

Facebook Analytics Measurement Google 120

The Stalwart Blog

OCTOBER 9, 2017

A good friend of mine who used to frequent my Facebook feed with prolific musings on life and work announced recently a hiatus from the social media site. In announcing her decision, she reasoned that Facebook no longer operated as an inclusive community, but instead a repository of anger, ridicule and uncivil discourse.

Facebook 113

Facebook How To Social Media Engineering 113

Axia PR

APRIL 19, 2018

Learn what a Facebook pixel is and how you can implement it for your company. If you use Facebook ads for your clients, Facebook pixel is a helpful tool. Facebook pixel is code for your website that helps you track conversions, remarket, create audiences and run more effective ads.

Facebook 72

Facebook How To Tools Company 72

Cision

SEPTEMBER 26, 2016

Tech tools make me seem like a better writer than I am. My content pieces are often readable and coherent despite my abilities because of a gauntlet of tech tools I use to improve them before publishing (I also have good editors, which for the purposes of this piece we’ll ignore). Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

PR in High Definition

JANUARY 17, 2017

Facebook Live has been brilliant for communicating with audiences globally, but recently people have been using Facebook Live as audio only, whilst having a still image to accompany their broadcast. Facebook has spotted this trend and has sought to develop a new platform for brands to reach their audience, Facebook Live Audio.

Radio 48

Radio Facebook Tools Social Media 48

Communications Conversations

OCTOBER 8, 2021

Facebook and Instagram were down for six hours on Monday, and we all lost our minds. Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans?

Energy 68

Energy Facebook Reddit Pinterest 68

Shift Communications

DECEMBER 11, 2014

This week, Facebook enabled the ability for everyone to search posts. Much like Google, you can head to Facebook and use the search bar to find old posts. In the case of Facebook, things would get pushed down on that unsearchable, difficult-to-navigate Timeline and leave those old posts buried. Facebook SEO.

SEO 155

SEO Facebook Brand Branding 155

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” The company has long provided broadcast monitoring tools, which are often embedded as white label solutions for other media monitoring vendors. SocialChorus redesigns FirstUp Studio.

Tools 99

Tools Survey Pitching Analytics 99

Melissa Agnes

JANUARY 14, 2015

Over the years, they’ve each developed some form of emergency management tool. For example: Facebook has Safety Check , an Emergency “Check-In” Tool. And now Facebook has added a new collaboration to their list. Yesterday, Facebook introduced AMBER Alerts on Facebook. Bravo, Facebook!

Facebook 140

Facebook Crisis Management Crisis Mobile 140

Shift Communications

FEBRUARY 26, 2016

Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. This also means that monitoring posts on Facebook is a must. In the data export for Facebook analytics, any reaction is still simply a like. Sentiment Possibilities – Not Realities. Chel Wolverton.

Facebook 60

Facebook Analytics Analysis Data 60

Deirdre Breakenridge

FEBRUARY 12, 2015

As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin. Before you gawk at the notion that an app frequented by middle school students can be a useful marketing tool , hear me out. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing.

Instagram 62

Instagram Social Media Tools Media 62

5W PR

MAY 9, 2019

Perhaps this is why many firms prefer to advertise on Facebook: the platform offers a host of options for audience targeting. One brilliant tool is Facebook Custom Audiences. As long as your customers use the same contact information with Facebook, you’ll be able to target them. Website Traffic.

Facebook 68

Facebook Advertising Advertising Mobile 68

PR in High Definition

MAY 31, 2022

When Facebook underwent a major rebrand and unveiled themselves as Meta last October, widening its reach outside of social media into the virtual reality space, the world took notice. VR meetings are also a powerful tool. The post A virtual playground: How can VR tools benefit your comms efforts?

Tools 62

Tools Technology Meeting Creativity 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Overlooking Facebook . Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. billion, Facebook is still one of the best platforms for building brand awareness. Host a live Q&A on Facebook and Instagram.

Social Media 323

Social Media B2B Media Video 323

Communications Conversations

SEPTEMBER 30, 2014

And, I’m sure we’ll see tons of posts this week about how Ello is going to be the next Facebook. Through all this testing and “early adopting” (although, to Jeremy Pepper’s point , testing new platforms is something you owe to your clients), Ello isn’t going to be the new Facebook.

Technology 152

Technology Facebook Social Media Privacy 152

Polaris

MARCH 16, 2016

Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. It’s not difficult to guess why Facebook considers captions important. Many advertisers don’t bother.

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Video Facebook Advertising Advertising 100