Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Want to know whether Facebook or LinkedIn shares are converting into website visitors? How can you do this?

Measurement 100

Measurement Analytics Google SEO 100

Solo PR Pro

DECEMBER 20, 2016

A few days before Thanksgiving, I was contacted by a prospect who was scheduled to appear on a local morning news show for Small Business Saturday. Plain and simple, if you or your clients sell anything online, Facebook Retargeting is where it’s at. a list of all of the items available on a website.

Facebook 40

Facebook Media Small Business Local 40

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. The launch of LinkedIn Marketing Labs. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Cision

SEPTEMBER 7, 2016

It’s a small price to pay. Small Business Association. Not only is the SBA’s website a wealth of information for the business owner, but it also has the added benefit of in-person resources. Some examples include: How to Build an Email List With Facebook. How to Measure Guest Posting ROI. The cost: Free.

Resources 120

Resources Marketing Small Business eBook 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

Waxing UnLyrical

JANUARY 9, 2015

And how will you know whether or not you’re benefitting from it unless you are measuring your work? It doesn’t matter whether you’re a small business owner, corporate honcho, nonprofit executive … fill in the blanks. Not because the world needs yet another book on PR measurement (it doesn’t).

Measurement 40

Measurement eBook Nonprofit Analytics 40

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Small businesses are leading the pack, using social media to establish a brand presence (44%) and generate revenue (41%).

Social Media 87

Social Media Media Mobile SEO 87

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

Critical Mention

APRIL 13, 2020

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears.

Media 111

Media Analytics Healthcare Crisis 111

PR Fuel

JULY 28, 2021

To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. M – Measurable. Figure out what your KPIs should be for measuring your goals and set up the tools you need to check on them consistently. What Are Your Goals? A – Achievable.

How To 105

How To Engineering Google Web 105

Cision

AUGUST 11, 2016

With Facebook Live, Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Flack's Revenge

NOVEMBER 29, 2017

More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. How do you promote them?

Video 153

Video B2B Film Marketing 153

Solo PR Pro

JUNE 6, 2017

Google and Facebook dominate internet ads. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. Communications pros are often involved in paid marketing, including social advertising.

Trends 49

Trends Mobile Video B2C 49

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Elevating PR efforts through these strategies while adhering to a budget can help businesses/organizations expand their impact.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

DECEMBER 29, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Meet Your New Blog.

Small Business 51

Small Business Social Media Employee Tools 51

Waxing UnLyrical

APRIL 11, 2011

If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good? In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. What about 30 billion pieces of content exchanged per month on Facebook? pieces on Facebook?

Social Media 85

Social Media How To Mobile Media 85

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 16) Joe Pulizzi.

Social Media 120

Social Media Marketing Pinterest Media 120

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Prohibition

NOVEMBER 6, 2021

For instance, you can pay Facebook (now META) to display Facebook ad(s) in the right-hand bar of a specific user’s News Feeds. If they click on the advertisement, Facebook will charge you a predetermined fee. Facebook Ads are maybe the most well-known social PPC platform, but there are others as well.

Social Media 62

Social Media Media Advertising Advertising 62

wiredPRworks

NOVEMBER 22, 2016

Own a business? Check out these #givingTuesday ideas for small business. Begin by liking Giving Tuesday on Facebook and following @GivingTues on twitter. Measure meaningful stats like new contributors, social shares, visits to websites, hashtag reach and, of course, donations. Strategize.

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He helps businesses grow their revenue. Facebook is what matters now that social has surpassed search as a traffic source: [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. This tip has two meanings.

Publicity 63

Publicity Small Business Advertising Advertising 63

Solo PR Pro

AUGUST 11, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur. Scripps School of Journalism at Ohio University.

Conference 40

Conference Small Business Storytelling Journalism 40

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community.

Journalism 70

Journalism Local Social Media Twitter 70

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post. Interestingly, just four percent cited time-on-page (ToP) as a measure of success.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

Case Study 40

Case Study Study Training Small Business 40

Solo PR Pro

AUGUST 18, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur. Scipps School of Journalism at Ohio University. Solo PR PRO member, Arik Hanson, in action.

Conference 40

Conference Community Small Business Storytelling 40

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Hotels 40

Hotels Conference Analytics Sports 40

Beyond PR

JUNE 22, 2018

Cision provides comprehensive social listening across channels like Twitter, Facebook, YouTube and Instagram. Cision will continue to be a leader in the industry through its strategic partnerships, acquisitions and forward-thinking approach to change the way PR measures and proves its impact across all channels, including social.

Social Media 40

Social Media How To Case Study Media 40

PR 20/20

JUNE 6, 2023

Social media management: HubSpot Marketing Hub integrates with major social media platforms, like Facebook, Instagram, Linkedin, and Twitter. You can measure website traffic, lead generation, email engagement, social media reach, and more to gain insights to make data-driven decisions. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches. pts Settings.

Google 101

Google Nonprofit Engineering SEO 101

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

MARCH 17, 2016

If done correctly, according to one study by MarketingSherpa , Facebook ads can generate on average a 450% ROI. Depending on the size of your email list and needs, it’s also economical and – more importantly – measureable. Follow her at @prnsmallbiz for tweets about small business marketing trends. .

Marketing 40

Marketing Small Business Web Nonprofit 40