Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. According to Google Finance, as of last fall the “Big Five”: Apple, Alphabet, Amazon, Facebook and Microsoft, were worth a whopping $3.3 Embrace the Technological Future.

Technology 60

Technology Crisis Communications Pitching Software 60

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Build and Establish Thought Leadership. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 142

Analysis Tools Software SMB 142

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Shift Communications

OCTOBER 30, 2015

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. This is an outlier; Facebook, Twitter, and Instagram all have significant majorities of members using their respective services from mobile devices. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Shift Communications

JULY 31, 2015

In the Q2 earnings call, LinkedIn CEO Jeff Weiner made mention that they are investing more heavily in the overall user experience now, with solid financials behind them. Of the many social media ad platforms, LinkedIn’s has traditionally been one of the most expensive on a CPM basis. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

PR News

JULY 3, 2019

That’s because blockchain, the digital technology that logs cryptocurrency transactions, acts as an unalterable ledger. Blockchain can promote accountability for brands whose financial dealings have been questioned. One recent example is Ticketmaster. After a much-publicized… Continued.

Financial 76

Financial Facebook Technology Tools 76

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

Media 96

Media Sports Agriculture Pitching 96

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. This data and social engagement metrics help identify trending stories.

Financial 164

Financial Video Consumer Data 164

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Platform and Target Audience. Influencer Type.

Brand 135

Brand Branding How To Radio 135

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). This is the same growth rate as more mature social networks like Facebook, raising the question of whether Snapchat is already saturated or not.

Advertising 97

Advertising Advertising Facebook Social Media 97

Mindful Marketing

NOVEMBER 6, 2021

Facebook’s move to “Meta” offers an important signal about the firm’s future focus, which promises to impact billions of people who regularly sign onto its social media platforms. Like Google, Facebook would never do something as rash as discard one of the world’s most valuable brands.

Facebook 73

Facebook Google Privacy Tools 73

Onclusive

MARCH 6, 2019

Becky Saeger, Board of Directors, E*Trade Financial. “I I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. People said, you know, Facebook’s not social media, they’re media.

Banking 199

Banking Marketing Measurement Leadership 199

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Solidify good habits today, on Web2.

Reputation 78

Reputation Web System Data 78

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151

NewsWhip

JULY 21, 2020

When financial markets are volatile, there is often a “flight to quality” in investment allocations. People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. Measuring the flight to quality. on February 18.

System 78

System Facebook Twitter Software 78

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content.

Education 52

Education Reputation Leadership Technology 52

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. Traditional rules no longer apply, so how can your brand gain the media’s attention? These days, social media is also a great tool for building relationships with the major mainstream editors you will be approaching on a regular basis.

Financial 120

Financial Healthcare Media Relations Technology 120

Critical Mention

JUNE 19, 2019

While you’re conducting your content audit, you can also audit your social media channels–with a social media monitoring or social listening tool–to see which content resonates most with your audience. Email and social media are often your best bet. Decide on your content types.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Critical Mention

FEBRUARY 5, 2019

An increasingly common way to do this is participating in social listening through your organization’s social media channels–or a media monitoring service–to see what topics your audience finds most valuable. Two great ways to know what’s trending is through Google and social media trends.

Trends 61

Trends Viral Analysis Crisis 61

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 52

Financial Conference Agency Resources 52

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

PR in High Definition

MARCH 24, 2020

With the hysteria surrounding the virus, we have been bombarded with fake news appearing all over our social media feeds – and to be clear, eating raw garlic won’t stop you from catching the virus! We have also had some interesting developments on social media this month. The future of fashion is clearly AI.

Fashion 48

Fashion Financial LinkedIn Internal 48

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. Search Engines, Social Media and Journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Shift Communications

MAY 1, 2017

Twitter’s first quarter revenue plummeted by -25%: It’s normal and expected for social networks to see a sharp decline in their Q1 revenue following the Q4 holiday spending binge that marketers go on every year. Its influence on social media analytics is still second to none. Vice President, Marketing Technology.

Twitter 84

Twitter Mobile Conference Analytics 84

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

APRIL 18, 2020

Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. Martin Lewis, MoneySavingExpert has worked hard to explain the support available from the government to people facing financial hardship via his newsletter, Twitter and website.

Media 83

Media Crisis YouTube Television 83

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

Landis PR

MARCH 20, 2023

Journalists plan to spend more time on YouTube, LinkedIn, and TikTok This finding highlights the growing importance of video content and social media platforms for media outreach. Economic uncertainty, changing social media habits, and evolving perceptions of source credibility are critical factors for media outreach strategies.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Any social network that does not notch strong revenues in the fourth quarter is generally in trouble. User Growth.

B2C 74

B2C Web Advertising Advertising 74

PR in High Definition

SEPTEMBER 25, 2019

Following in the footsteps of Instagram, Facebook announced that it will be trialling removing like and reaction counts, see more on Forbes. Elsewhere in Social Media, security concerns have forced Twitter to shut down its tweet via SMS function (who knew you could text your tweets?) See The Guardian for the full story.

Instagram 48

Instagram Energy Financial Groups 48