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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Once in PR I quickly learned that, while similar in some aspects, writing for PR and writing for journalism is also very different. . So someone with a journalism background will need to make that adjustment. What are you writing about?

Writing 294
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AI and Journalism: What’s Next?

PRSay

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

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Try This Writing Exercise to Kickstart Your Work Day

PRSay

This all spills onto the page while I journal for a little while. I sit down with a notebook and a pen and I write down what’s in my head. The stuff I feel frantic about. The little one-off things I keep forgetting to do. The big, important things I WANT to do.

Exercises 153
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5 Professional Development Exercises Your Marketing Team Should Try

PR 20/20

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. Personality Assessment. Condense Writing.

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Use These Collaborative Exercises to Tone Your Idea Muscles

PRSay

Journaling will keep your idea muscles toned so you’re more prepared to be creative. They might be work ideas, career ideas, insights, observations, questions to address later in the day, dreams, people you’d like to meet with or books you’d like to read.

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Finding the Inspiration to Pitch

PRSay

The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. The results?

Pitching 164
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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Three-quarters (75%) of respondents say they are confident about their company’s prospects for 2022, though fewer (60%) say the same about the future of journalism. However, it’s a double-edge sword.

Report 122