Remove Exercises Remove International Remove Pitching Remove Product Launch
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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. They don’t respond to me-too pitches.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release.

Skype 136
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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Do work backward. Don’t let budgets hamstring your thinking.

Airlines 120
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Branding and Public Relations Go Hand-in-Hand

5W PR

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. It’s typically within an existing product line or, at least, within a product category that is already associated with the brand.

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