The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. Still, my time at The Hoffman Agency has given me many reasons to be grateful.

Exercises 69

Exercises Pitching Storytelling Internal 69

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? Little known fact: You led social media management for the Business Journal during your time there. I spend a good chunk of my time on media relations and pitching. see below for the full story). Cloud out of college.

Radio 167

Radio Journalism Interviews Energy 167

PR Fuel

JULY 24, 2018

Accept that media coverage is most likely to come when you’ve earned it. And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Here’s a good exercise. Every Pitch is a Learning Experience. Of course, not every pitch is going to be successful.

Pitching 40

Pitching Media Small Business Writing 40

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. business cards.

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Step 2: Create a Content Map.

Exercises 198

Exercises Google Writing Blogging 198

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. Then there’s the stress and pressure of individuals in the media spotlight, which can be crushing. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

Cision

APRIL 29, 2015

Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. Follow these 10 do’s and don’ts of media pitching in our free tip sheet! leave me with a favorable or unfavorable impression of the brand? Click to enlarge.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

ImPRessions - Crenshaw Communications

MARCH 14, 2017

Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits. Too often, the RFP process is delegated down the chain to a very junior marketing person, or, believe it or not, a smart intern. Media responses from every pitch?

Meeting 191

Meeting Agency Creativity Case Study 191

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Marketwired

MARCH 8, 2016

Every campaign, pitch, or piece of content starts with an idea. Which tools their international team relies on for collaboration . Get organized with internal communications tools. The international team stays organized in their internal communications by relying on sharing and collaboration tools.

Internal 100

Internal International Exercises Tools 100

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Let the agency handle all media relations.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. The player wore the brace and the media response earned us major points. Feeling creative? Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Waxing UnLyrical

DECEMBER 21, 2018

What story opportunities exist for both traditional and social media? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. Who are key players … competitors, partners, government, etc.?

Strategy 88

Strategy Analysis Small Business Measurement 88

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. With that said, how do we start that conversation, you ask.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

JANUARY 28, 2016

I want to use my skills to guide clients through opportunities and the sometimes treacherous and intimidating media world, helping them get a fair trial in the court of public opinion. Exercising before work clears my mind, energizes me and puts me in a great mindset to tackle the day. Learn how with our brand journalism white paper!

Journalism 120

Journalism Newspapers Writing Report 120

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Well, it’s officially 2015. Welcome to a new year and a new you, right? Everyone’s busy.

eBook 60

eBook Creativity Agency Exercises 60

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. What advice do you have for PR people that want to pitch you?

Journalism 79

Journalism Meeting Newspapers Automotive 79

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

MaccaPR

APRIL 12, 2016

And yeah, they have good media skills. As long as you are being true to yourself and serving your clients and the media with respect, you will not fail. Influencing the influencers has been proven to effectively drive thoughts, words and actions, from media relations to Word of Mouth to internal communications.

Travel 48

Travel Exercises Corporate Internal 48

Landis PR

AUGUST 23, 2021

I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards. Reading, exercising, gardening or spending time with my family. What advice do you have for PR people who want to pitch you? . Hunt down editorial calendars and media kits.

Meeting 69

Meeting Media B2B Transportation 69

Bad Pitch Blog

FEBRUARY 28, 2007

Just this morning a colleague at GMA showed us this pitch. Also, what made us crack up was an addendum on Steve’s e-mail: REMOVAL INSTRUCTIONS: To remove yourself from this media list, please send an email to steven@blinnpr.com with REMOVE (KYS) in the subject. Not only is this pitch tasteless spam, it’s unoriginal.

Pitching 47

Pitching Hotels Exercises Data 47

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. They pick up on brand messaging faster if they can see internal discussions. Style guide and pitch guide.

Company 111

Company Pitching System Interviews 111

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Owned media is the top area of emphasis, according to the findings. 34% said ebooks.

B2B 118

B2B Marketing Survey Software 118

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Even when they are not promoting exactly what they specialise in.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

NOVEMBER 16, 2015

In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. As an example, social media scheduling app Buffer recently released a drag-and-drop calendar tool for its users to easily schedule social media posts. Reassess technology.

Measurement 120

Measurement Resources Technology Examples 120

ZudePR

JUNE 6, 2016

She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well. social media is worth doing, it's worth doing well, don't you think? The root of the problem is always internal. social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. A sports apparel line might get into equipment or exercise programs. A chip company might make dip or salsa.

Brand 109

Brand Branding Publicity Consumer 109

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

JULY 14, 2015

Every company is a media company. There really is something to the idea that every company is a media company. Deliver value, not sales pitches. . Writing and developing content on a consistent basis is like exercising. However, earning a mention has gone a long way toward re-invigorating internal support.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. They are adding owned media, paid media, and shared media to their traditional earned media offering. It goes beyond earned media by including paid media, earned media, and owned media.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 3, 2015

The reality is, the value of reading is in understanding media trends, industry perspective and more broadly, a form of research social medialites call “listening.” Updating the media list. Based on daily reading habits, I update a media list several times a week with new contacts, or edit existing contacts to reflect current focus.

Industry 60

Industry Pitching Survey Twitter 60

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Just a few examples: The best laid PR and social media marketing plans and campaigns inevitably hit unforeseen snags that require on-your-feet thinking and wise decision-making. You need to mediate. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164