PRSay

JANUARY 9, 2024

As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group. The exercises often concentrate on opposites and extremes, such as gesticulating versus keeping your hands in your lap.

Training 100

Training Conference Technology Meeting 100

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers.

Media 83

Media Crisis YouTube Television 83

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In PR, your clients – whether internal or external – are your editors. We may have what we think is a great idea for an announcement or a media pitch, but if it doesn’t fit with the brand strategy, it’s not a great idea. Your clients are your editors. There’s also the matter of what kinds of stories you’re telling.

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Media impressions – The “eyeballs” reached with the coverage. Website traffic driven by earned media generated from the PR campaign.

Exercises 136

Exercises Comparison Internal International 136

Wadds Inc.

APRIL 19, 2023

It is itself an exercise in public relations. Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling. This is a controversial text that poleaxes public relations probity and informs media descriptions of professionals to this day, using terms such as propaganda and spin.

Ethics 105

Ethics Government Corporate Exercises 105

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. That isn’t true; earned media is generated by hard work, research, and creativity. Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. Inadequate resources.

Agency 205

Agency Pitching Internal International 205

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. 2) Social media training for users in the organization.

Social Media 239

Social Media Crisis Training Media 239

Stephen Waddington

DECEMBER 17, 2020

It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. The new book has been written by an international communication of 35 authors over the past three years. Since the last edition Liz has retired. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Practitioners have never been busier.

Government 132

Government Crisis Exercises Retail 132

PR for Anyone

JUNE 12, 2020

Doing that internal work to discover that, helps with every aspect of your business. A great exercise is to just sit down and lay this out. It's a 10-day Challenge where we go through little bits of what it takes to get media exposure. So I cannot wait to see you in the Challenge and then I can't wait to see you in the media.

Exercises 130

Exercises Employee Corporate Internal 130

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 170

Exercises Education Case Study Nonprofit 170

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention.

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

AUGUST 30, 2022

Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. He urged employees to stay focused.

Employee 86

Employee Real Estate Video Internal 86

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Information spreads rapidly through social media, websites, and other online platforms. This includes openly sharing information about intentions, actions, and outcomes.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Step 2: Create a Content Map.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Most (59%) of U.S.-based

Survey 101

Survey Report Media B2B 101

Cision

SEPTEMBER 13, 2017

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. business cards.

Corporate 270

Corporate Brand Branding Guidelines 270

Stephen Waddington

JULY 29, 2020

Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. Tools were benchmarked against the GBOK framework by an international group of practitioners. What does this mean for PR?

Tools 100

Tools Analysis Technology Internal 100

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. In addition, each employee is actually a small media source that shares information about the company and its processes - today and in the future. The announced numbers of layoffs in branded companies are impressive.

Reputation 52

Reputation Company How To Employee 52

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. In our entry-level cohort we had weekly projects, and the one that stands out is when we compared two media pitches and used critical thinking to find evidence to determine which pitch stood apart from the other. Still, my time at The Hoffman Agency has given me many reasons to be grateful.

Exercises 69

Exercises Pitching Storytelling Internal 69

Prohibition

MARCH 27, 2020

This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations. Huthwaite International thought leadership podcast: Mastering Negotiations. Alongside the management of the podcast preparation, we created and executed a social media amplification strategy.

Leadership 62

Leadership Exercises Trends YouTube 62

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. From weekly intern cohort meetings to one-on-ones with managers, team members and supervisors, The Hoffman Agency has shown their dedication to developing a sense of community within the agency. Graduating from college has generated a whirlwind of emotions.

Storytelling 68

Storytelling Journalism Internal International 68

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. Then there’s the stress and pressure of individuals in the media spotlight, which can be crushing. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Mark My Words

MARCH 12, 2023

Last Thursday she was at a Muslim centre in Hayes, west London, paying tribute to fundraisers for the earthquake victims in Turkey and Syria, and the day before on exercises with the Irish Guards on Salisbury Plain. The Guardian I t’s been a busy March so far for the Princess of Wales, following a lively February, and an active January.

Construction 60

Construction Exercises Newspapers Internal 60

Communications Conversations

DECEMBER 6, 2022

Let’s just say it out loud: Some of these social media jobs simply don’t pay enough. Glassdoor tells us the average salary for a social media specialist (typical entry-level job) is $47,326. We all know social media folks have a wide range of job responsibilties–and that’s putting it mildly, actually.

Transportation 74

Transportation Social Media Exercises Energy 74

Cision

APRIL 29, 2015

Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. Follow these 10 do’s and don’ts of media pitching in our free tip sheet! leave me with a favorable or unfavorable impression of the brand? Click to enlarge. Want to win some good coverage?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

ImPRessions - Crenshaw Communications

MARCH 14, 2017

Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits. Too often, the RFP process is delegated down the chain to a very junior marketing person, or, believe it or not, a smart intern. Media responses from every pitch?

Meeting 191

Meeting Agency Creativity Case Study 191

Marketwired

MARCH 8, 2016

Which tools their international team relies on for collaboration . Get organized with internal communications tools. The international team stays organized in their internal communications by relying on sharing and collaboration tools. Here, Gini and Corina discuss: What defines a successful brainstorm session .

Internal 100

Internal International Exercises Tools 100

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? Little known fact: You led social media management for the Business Journal during your time there. I spend a good chunk of my time on media relations and pitching. And, he may be the first (and only) journalist to interview cats on TV!

Radio 167

Radio Journalism Interviews Energy 167

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader. Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. How to Craft High-Quality Content . Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. That’s a good thing. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

Shift Communications

JANUARY 30, 2020

When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance.

Trends 127

Trends Publicity Communications Tourism 127

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Create a content plan.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. I enrolled in the APR Online Study Course and leveraged the materials — especially the practice question exercises — but I mostly prepared alone. It also got me thinking more critically about the skills I’d need to succeed when I got there.

Exercises 110

Exercises Corporate Ethics Study 110