Communications Conversations

SEPTEMBER 26, 2014

For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory” ). The writing is fantastic. For those of you who write content for your company–when was the last time you actually spent time with the products or services you were writing about?

Storytelling 165

Storytelling Web Case Study Brand 165

Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. For example, is the person looking to buy an item? Don’t expect an immediate bump in search engine rankings when you write for intent.

Google 123

Google Engineering SEO Writing 123

Cision

JULY 12, 2017

Furthermore, the meta description automatically appears when people share your page and content across the web and social networks, so you might as well make it interesting. A simple and easy way to control your web pages’ meta descriptions is to use the Yoast SEO plugin for WordPress. You don’t need much technical knowledge to use it.

Brand 236

Brand Branding Engineering Web 236

PR 20/20

MARCH 8, 2023

Example commands include: Quick status updates , such as, "How many tasks are assigned to me?" Reporting , for example, "Show me a summary of monthly web visitors for the last two quarters" or "report of monthly revenue in Q4." Lead management , including "Add contact ted@lasso.com with a note: will be in Boston next week."

Tools 85

Tools Web Examples Report 85

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. For example, if you are a football blogger, you shouldn’t be linking to a cooking site. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) News links are a great example of high authority and high relevance.

How To 62

How To Google SEO Pitching 62

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Suggesting related search terms.

Software 131

Software Pitching Analysis Community 131

PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. For example, ‘This new zoning law is going to change X, Y & Z.’ Email is best to get it in writing. Who is the contact at Inside Nova who writes about residential real estate? Who is the contact at the Journal who writes about residential real estate?

Real Estate 223

Real Estate Local Pitching Media 223

ReimaginePR

MARCH 30, 2020

Evaluating essential details can be favorable in study writing, which clarifies why Comparative composition writing is a key activity for jobs you will also be assigned at school. It’s through our composing services tens of thousands of students have already been able to locate top levels within their academic writing projects.

Comparison 120

Comparison Writing Web Training 120

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” In the example below, you can clearly see a site traffic dip coincides with an algorithm update. So, you’ll also need to judge the quality of the writing itself.

Analysis 90

Analysis SEO Guidelines Google 90

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post.

Pitching 62

Pitching Mobile Examples Study 62

Stern + Associates

FEBRUARY 4, 2022

For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. Other goals might include building engagement, increasing web traffic or generating sales leads. For example, does our client need more content that grows impressions?

Social Media 62

Social Media Strategy Media Nonprofit 62

ReimaginePR

APRIL 10, 2020

Whether you’d believe it is possible to write precisely the same article, to the exact same standards, without some suitable article support, isn’t exactly the same problem. As an example, it is going to be necessary that you simply compose this kind of essay if you’re posting your application for employment.

How To 120

How To Writing Engineering Web 120

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Maintaining Good Reputation Hygiene .

Reputation 78

Reputation Web System Data 78

Buzzstream

JANUARY 24, 2024

is an example of an article link insertion target. An example of this type of post is our SEO extensions post. An example of a resource list would be this list of exercise resources for seniors. For example, BuzzStream created a 6,000-word “complete guide” to HARO outreach. This post you are reading (right now!)

SEO 62

SEO How To Resources Pitching 62

Ethical Voices

FEBRUARY 2, 2023

Don’t bribe journalists – I can’t believe I am even writing this, but Nicole Pajer, reported how one PR person recently tried to bribe her $10 to cover a client. Another example was shared this week by AFP on how the Web is being flooded with deepfakes of celebrity voices using racist, sexist, and homophobic slurs.

Ethics 74

Ethics Marketing Film Web 74

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Business Wire

JUNE 28, 2017

2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. 6/ SEO - Journalists love Google when researching data and info to write an article.

Mobile 152

Mobile SEO Web Training 152

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” It can help in all the ways PR helps sales: through validation, brand building and product or service PR, as examples. I’ll be writing more on this topic, and posting about tools that can support ABM PR. Here are some ways. Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Beyond PR

JULY 27, 2016

Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Write directly to them and focus on what they care about. for headline writing tips and examples.

Writing 40

Writing SEO Web Content Marketing 40

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

PR 20/20

APRIL 29, 2023

And, to double down on this tactic, sharing content on social media and other online channels also drives engaged web traffic to the website. For example, if you learn that a few specific queries outperform the rest, it’s clear that your audience is very interested in that topic. That’s all well and good, but where do you begin?

Engineering 77

Engineering Google Tools Blogging 77

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. You can find templates for creating press releases on the web. Always create press releases in the form of an authentic news story rather than writing it like an ad.

Strategy 88

Strategy Product Launch Brand Branding 88

Beyond PR

APRIL 20, 2017

If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. Susan Payton is the president of Egg Marketing & Communications , a marketing firm specializing in content writing and social media management.

Writing 45

Writing Small Business Web System 45

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. For example, just 50% talk to sales or customer support. As a result, B2B marketing writers turn to analytics and social media to inform their writing. Need an extra pair of hands?

Survey 116

Survey B2B Marketing Interviews 116

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. You can also have it re-write it several times over if you wish.

Software 85

Software Media Relations Pitching Media 85

Cision

NOVEMBER 5, 2015

Writing press releases is hard, or at least writing good ones that stand out is. So why do you write like that? People aren’t desperately scouring the Web looking for your news. I don’t understand why people write such snooze-inducing quotes for press releases. Saying nothing at all (see example below).

Conference 120

Conference Writing Creativity Web 120

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Maxim Behar

FEBRUARY 20, 2024

You may have noticed that with the advent of Web 1.0 and the rise of news sites on the World Wide Web, the “press release” got a bit of a makeover as a “news release.” My advice: if you know how to write it, tweet it. This is just one example.

Social Media 59

Social Media Facebook Airlines Web 59

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. You can find templates for creating press releases on the web. Always create press releases in the form of an authentic news story rather than writing it like an ad.

Strategy 133

Strategy Marketing Trade Shows Video 133

Barokas

MAY 31, 2019

Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Our team is experienced in the delicate nature of working with our clients’ customers to write and develop case studies that bring customer success stories into focus.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. The breakdown for the top metrics for each segment follows below.

Report 105

Report Publicity Marketing Pitching 105

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. Spoiler alert: AMP is all about speeding up your mobile pages.

Mobile 96

Mobile SEO Web Google 96

Sword and the Script

DECEMBER 31, 2019

The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. For example, the study found: “44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal.”. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

Cision

APRIL 24, 2015

I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Do you have examples? A: Our workflow is set up so that I have time devoted to reviewing and publishing several posts a day.

Community 120

Community Mobile Blogging Publicity 120

Onclusive

JUNE 14, 2017

Since journalists regularly feature these “borrower stories” when they write about Kiva, that fact can inform Kiva’s future marketing campaigns, helping to draw in more lender sign-ups (marketing goal) so Kiva can fund more individuals looking to drive social impact (the brand’s ultimate mission).

Marketing 170

Marketing Measurement Trends B2B 170

Cision

DECEMBER 21, 2017

At iSeeCars , we learned that more media coverage — or a goal of getting “x” number of write-ups for one of our independent studies — isn’t inclusive enough. For example, Twitter retweet bots that automatically share content can have a positive impact on your numbers but don’t necessarily improve engagement levels and brand sentiment.

Measurement 272

Measurement Strategy Software Analytics 272