Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. Write unique alt text for each image. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in. The reason?

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. The metaverse, Web 3.0, David Berkowitz , Founder, Serial Marketers .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 135

Software Pitching Analysis Community 135

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

SEO 134

SEO Strategy Google Engineering 134

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. This takes PR out of the nice-to-have marketing category that’s first on the budget chopping block, into an integral part of your business growth strategy.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Buzzstream

JANUARY 22, 2024

Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.”

Analysis 90

Analysis SEO Guidelines Google 90

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea.

Content Marketing 149

Content Marketing Privacy Government Web 149

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse. Take Arianna Huffington for example. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. What seems to work best is taking the content we have and promoting it according to timeliness or newsworthiness.

Community 120

Community Mobile Blogging Publicity 120

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing.

Mobile 96

Mobile SEO Web Google 96

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

Cision

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. It’s time to go back to the basics; keep these three press releases best practices in mind when writing your next release.

Case Study 210

Case Study Study Trends Web 210

Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. But generating revenue from your content is easier said than done.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

PR 20/20

APRIL 29, 2023

By creating content that is optimized for search engines, associations can attract new members, sponsors, and partners to their websites. And, to double down on this tactic, sharing content on social media and other online channels also drives engaged web traffic to the website. That’s all well and good, but where do you begin?

Engineering 77

Engineering Google Tools Blogging 77

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day.

Blogging 111

Blogging SEO Web Google 111

Cision

JULY 6, 2017

But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find. For those unfamiliar with marketing speak, this process is known as collecting leads. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form.

Blogging 168

Blogging How To Privacy Mobile 168

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? On and on the lists go….

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post?

Study 81

Study B2B Marketing Survey 81

Sword and the Script

SEPTEMBER 26, 2017

As these so-called content snacks zip around the social web, the marketing brain is squirting dopamine with every like and share, but it’s not moving the needle for your business. No one on a mobile device is clicking “like” and then leaving Facebook to go search Google for your web page. Two billion?

Social Media 117

Social Media Brand Branding Media 117

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. In other words, bloggers are spending more time promoting fewer, but more in-depth, content pieces.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. We run so fast and so hard in marketing, we have to make time for reflection. Feel free to start writing about these too, by leaving a comment below. The Chief Marketing Officer ( CMO ) is being asked to do more and more. 3) Survey: B2B Marketing Looks to Build an Audience.

Marketing 62

Marketing B2B Content Marketing Survey 62

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

JANUARY 16, 2020

Internal links should contain related content to the page site visitors are initially on. For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines. SCHEDULE A DEMO.

SEO 80

SEO Strategy Engineering Mobile 80

PR 20/20

JUNE 30, 2022

This type of long-form page answers questions about particular topics but links to subtopic pages on your site that cover high-quality “cluster content” more in-depth. For example, here’s a pillar page from HubSpot on Instagram Marketing. Content that provides an overview of the subtopics discussed on the pillar page.

Engineering 80

Engineering SEO Instagram Writing 80

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. An example of this might be #cision. Fill the frame.

Instagram 109

Instagram How To Mobile Community 109

Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). By 2014 it was obvious that video was the rising star of content marketing.

Video 153

Video B2B Film Marketing 153

Critical Mention

NOVEMBER 5, 2019

Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’. For example, Twitter allows its users to create and share polls so you start gaining insight by tweeting out a poll with content related to your industry. Doing so helps increase web traffic and form completions.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

MAY 10, 2019

For example, case studies and eBooks are excellent ways to showcase your knowledge. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Measurement 75

Beyond PR

JUNE 27, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. An example of this might be #cision. Fill the frame.

Instagram 69

Instagram How To Mobile Community 69

PR in High Definition

FEBRUARY 22, 2017

We’ve all had a good laugh at the ‘ chocolate donuts ’ example, which litters the page with keywords, but for a time, this was the SEO gospel! However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO.

SEO 76

SEO Engineering Google Content Marketing 76