Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. This is an example of what is colloquially referred to as “intent data” in the industry.

Publicity 90

Publicity Media Advertising Advertising 90

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Any additional art, for example, high-res logos etc. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Lead media release. Even radio.

Media 120

Media Television Video Print 120

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. On and on the lists go…. 1) Email it again with a new subject line.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Polaris

MAY 19, 2015

As you write, spend some time thinking about and answering the question: what’s in it for them? Write short sentences and paragraphs (but not necessarily a short landing page) to summarize the value of your offer. 3: Write a Compelling Headline. When writing your headline, use action verbs that demonstrate your offer’s benefits.

eBook 100

eBook Newspapers Writing Print 100

Sword and the Script

FEBRUARY 5, 2019

As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). Here are some examples of the verbatim comments: “Service is meh and they will not allow any port forwarding so some of your home devices may not work and they could give two craps. It includes a link to a landing page with the offer.

Advertising 60

Advertising Advertising Social Media Twitter 60

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. We over-deliver.

Corporate 148

Corporate Fashion Agency Travel 148

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. I find that the best examples come from small law firms. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

APRIL 13, 2011

When printing arrived in the 15 th century it was viewed as a disaster that would allow heresy to spread. We then got into the topic of the impact of the Web and mobile on language, and whether texting is affecting our ability to write “properly.&#. Anyone for a module in Electronically Mediated Communication ?

Skype 79

Skype Mobile Web Energy 79

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

APRIL 19, 2016

Yet today, with millions of “channels” on the web, it’s just the beginning. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. If you write a good blog post and it grows legs – this presents an opportunity also employ audience saturation again on the post.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

PRSay

FEBRUARY 1, 2019

In some situations, for example, you may think your writing achieves the best flow with multi-lined sentences held together by numerous conjunctions. Here are a few things to consider when creating short sentences, a key part of captivating your reader with a piece of writing. Conjunctions help and hurt you. Wrong again.

Writing 164

Writing Case Study Training Print 164

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. This has entirely changed with social media, which has uplifted the quality of Web 1.0 to a whole new level, a whole new dimension, that of the interactive Web.

Print 64

Print Social Media Web Television 64

Buzzstream

FEBRUARY 15, 2024

In the example above, the monthly estimated organic traffic is 6,100 visits. For example, this page from Whitehouse.gov , which has a DR of 91, has a UR of just 37. For example, if the target link you are evaluating has a UR of 10, but the other similar sites have a UR of 30, then yours is fairly low quality compared.

How To 71

How To SEO Google Examples 71

Flack's Revenge

NOVEMBER 10, 2014

It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things. Recall the fine print that Carr mentioned in his piece. Farhad Manjoo wrote an article in the NY Times about the state and decline of banner ads. Well, how, you may ask.

Advertising 235

Advertising Advertising Brand Branding 235

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. You see, the glass has indeed overflowed. And to become "famous"!

Social Media 52

Social Media Media Writing Web 52

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. The appropriately named Hunter.io 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. The appropriately named Hunter.io 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. There’s no reason to stress about typos that were printed on 100 physical copies of materials. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

PR Conversations

AUGUST 9, 2011

Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used. Media on event, especially if working overseas, appreciate wifi during travel time when they can write up reports, upload or use social media. If wifi or computer access is not provided, check out mobile phone signals.

Twitter 40

Twitter Social Media Conference Video 40

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. If you want to try a less expensive package (for example, the “Hatchling” plan for one month), this coupon will make it one penny. Website/Blog. Receive $9.94

Tools 78

Tools eBook Print System 78

Critical Mention

SEPTEMBER 21, 2018

For example, let’s say you’re getting married and you’re looking at venues for your wedding a year out. Integrating both print and digital marketing into is critical to your modern PR campaigns. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business.

Advertising 84

Advertising Advertising Privacy Analytics 84

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65

Meeting Automotive Engineering Media 65

Stuart Bruce

MAY 3, 2016

And then to add insult it injury it doesn’t provide a printed instruction manual. and an app called Drawboard PDF which is fantastic and lets you use your pen to write on PDFs. The touch sensitive tip and integration with OneNote makes writing notes a joy. Microsoft hasn’t done this. However, there are a couple of niggles.

Local 60

Local Writing Reddit Web 60

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Here's an example of our client NTC's e-book landing page. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bad Pitch Blog

JULY 8, 2008

While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? We publish much more content online than in print format.

Print 43

Print Pitching Twitter Advertising 43

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Me, personally, I could care less about the promoted tweets.

Facebook 107

Facebook Privacy Twitter Social Media 107

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. There’s only one other vendor I’m aware of that does this and it’s a good example of AI augment, but not replace, PR professionals. Propel does not have its own bot crawling and indexing the web.

Software 140

Software Pitching System Analytics 140

Frederik Vincx

DECEMBER 11, 2015

For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. For example, 30 percent of millennial internet users in the United States regularly use Snapchat. It is simple: participants first write their ideas without discussion on Post-it notes.

How To 60

How To Software System Employee 60

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

FEBRUARY 10, 2015

Is Taylor really composing every tweet, writing every post and personally popping each image online? For example, to spark online buzz for the release of her single “Shake It Off” last August, Swift teased fans with hints about the tune on Instagram, Twitter and other social channels. Once you can fake that, you’ve got it made.”

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

Mr. Pink’s example is the car dealership and its salespeople. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. In his “I Fired My Startup’s PR Firm” post, Web Smith got a fair amount right, but he got a few big things wrong, too.

Print 100

Print Media Pitching Writing 100