ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. Prepare examples and analogies. One way to explain a technical product or avoid a long-winded explanation is to use an example. Warby Parker drove a 32% sales increase with our contextual technology.”)

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. FAQ pages, for example, are very useful. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. For example, in the U.K., We have long been trying to understand the international perceptions of America.

Internal 76

Internal International Banking Financial 76

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Flack's Revenge

APRIL 13, 2022

Internal PR teams also rely on PR tech. He is an authority, and is often doing reviews, roundups and vendor briefings (see below for some examples). Examples of Frank’s Briefings and Reviews. Ideally, it helps them up their game without excessive fee impact. Additional Resources from Sword & the Script.

Software 156

Software Tools Technology Resources 156

Stephen Waddington

AUGUST 13, 2019

UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. AI represents a significant growth opportunity for the UK.

Internal 84

Internal International Ethics Communications 84

Onclusive

APRIL 22, 2021

Some of these will be different for every company—depending on factors like your scale, organizational structure, the technology you leverage, and your geographic location. For example, a certain technology is your main competitive advantage, your organization may be more prone to a technological crisis.

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

JULY 1, 2021

Our agency largely focuses on an ecosystem of high-growth technology clients for whom PR IS marketing. The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. Most have been replaced by creative digital marketing companies.

Agency 421

Agency Creativity Advertising Advertising 421

The Hoffman Agency

NOVEMBER 2, 2021

By Claire English, Intern. After three months as an intern at The Hoffman Agency, my answer has changed quite a bit. As an intern at Hoffman, you’re provided with hands-on experience and client-facing work. For example, after finishing a college assignment you’re usually done with it; you don’t reference back to it much.

Internal 36

Internal International Agency Crisis Communications 36

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

5W PR

MARCH 19, 2024

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. For example, Farmhouse Fresh is known for its clean and environmentally conscious fragrance offerings.

Trends 88

Trends Consumer Conference Technology 88

ImPRessions - Crenshaw Communications

JUNE 17, 2021

For example, I made a deal with my team that I will continue to keep East Coast hours while I’m here in SoCal. For international meetings, remember that the world clock app is your friend. It’s important to note cultural differences across international time zones. Embrace technology. Align with your coworkers.

How To 272

How To Employee Meeting Internal 272

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 151

Survey Software B2B Pitching 151

Stephen Waddington

OCTOBER 3, 2018

It’s also a sign of the impact of technology. Brandwatch’s datasets include national and international social media; communities such as Mumsnet; and 8,000 different earned media thanks to integration with LexisNexis. It’s an example of the rapid progress of machine learning in marketing and PR tools.

Technology 63

Technology Tools Conference Community 63

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. Diversity makes headlines.

B2B 208

B2B Trends Retail Privacy 208

Presspage

JUNE 1, 2018

The watchmaker’s recent and unique collaboration with motorcycle company Indian is a great example of how they captured an iconic spirit into a series of three one-of-a-kind timepieces. Today, the brand combines its legendary and classy style with a hip lifestyle image. In 1921 they branched out to London under the name "Baume Brothers.”

Technology 68

Technology Sports Reputation Internal 68

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT does a fair job of describing both sides of the argument and adding a specific example. How is technology being used in public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Maxim Behar

AUGUST 31, 2021

with CEO Mr. Maxim Behar , cooperated with the independent Bulgarian media Standard in organizing the first international forum in Bulgaria called Culture and Business - Together in the Digital World , which was held in the capital Sofia. M3 Communications Group, Inc. A recording of the whole event can be viewed here.

Groups 52

Groups Internal International Communications 52

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. technology, CPG, financial services, etc.)—make We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. While I have supported leaders and augmented organizational capabilities with my own expertise, I have also gained invaluable knowledge from interns and account executives under my supervision — for which I remain grateful. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. But the most far-reaching recent example is that of Susan Fowler. The internal and external mantra needs to be: If you see something, say something.

Corporate 272

Corporate Reputation Policies Employee 272

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Critical Mention

JULY 13, 2021

They are tireless in their efforts to provide our clients with the best suite of tools on the market, and the Instagram release is one more example of their commitment to that goal.”. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Privacy 149

Privacy Technology B2B Data 149

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst.

Study 132

Study Publicity Survey Internal 132

Sword and the Script

SEPTEMBER 5, 2023

For example, West acquired PR tech assets from NASDAQ including Globe Newswire and the remnants of MarketWire. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Executing M&A post-deal is hard.

Software 169

Software Marketing Leadership B2B 169

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Staffbase has started a podcast dedicated to internal comms. Employee engagement.

Brand 154

Brand Branding Reddit Pitching 154

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141