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Finding the Story in Your Product Launch


What, you didn’t think you needed to create a story for your product launch? In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. They’re just the tangible components of a product. Click To Tweet.

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Summer PR Inspiration: 11 Press Release Examples Making Big Waves


In fact, we love seeing and sending out the different summer press release examples that float our way. But, if you’re looking for hot summer press release examples , click on the following press releases to take a look. By Melissa Strle Are you excited it’s summertime? Well, so are we!


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Developing your content strategy to become a trusted expert


One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418
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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287
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Lessons Learned From Planning These Buzz-Worthy Events

Konnect Agency

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Leverage technology to enhance the attendee experience. Planning a successful event requires careful consideration and strategic execution.

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Setting the right earned media objectives for your brand


The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370
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Why a business case may be the missing key to securing your PR budget


This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. As an example, an increased budget may be necessary to develop new impactful content. Improved technology is on the wish list, as well.

Resources 195