Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Contently - Strategy

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. For example, is the person looking to buy an item? Don’t expect an immediate bump in search engine rankings when you write for intent.

Google 144

Google Engineering SEO Writing 144

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

Cision

JULY 12, 2017

Furthermore, the meta description automatically appears when people share your page and content across the web and social networks, so you might as well make it interesting. A simple and easy way to control your web pages’ meta descriptions is to use the Yoast SEO plugin for WordPress.

Brand 236

Brand Branding Engineering Web 236

PR 20/20

MARCH 8, 2023

Example commands include: Quick status updates , such as, "How many tasks are assigned to me?" Reporting , for example, "Show me a summary of monthly web visitors for the last two quarters" or "report of monthly revenue in Q4." In case we need to find a report on our social media performance.

Tools 85

Tools Web Examples Report 85

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. You may have noticed that with the advent of Web 1.0

Social Media 59

Social Media Facebook Airlines Web 59

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 135

Software Pitching Analysis Community 135

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. The metaverse, Web 3.0, Video gets even bigger.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Flack's Revenge

SEPTEMBER 15, 2020

E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. Now, where is the ka-ching on our web traffic and orders?)” It can help in all the ways PR helps sales: through validation, brand building and product or service PR, as examples. Here are some ways.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 108

Report Publicity Marketing Pitching 108

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). Organizations that invest in social media advertising of any volume will find, it’s worth your while to bring a cross-functional team together.

Advertising 60

Advertising Advertising Social Media Twitter 60

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

PR for Anyone

NOVEMBER 3, 2021

Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. For example, ‘This new zoning law is going to change X, Y & Z.’ Email is best to get it in writing. Who is the contact at Inside Nova who writes about residential real estate? Who is the contact at the Journal who writes about residential real estate?

Real Estate 223

Real Estate Local Pitching Media 223

Reputation Us

AUGUST 25, 2022

Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). It is described as the “new web,” characterized by decentralization and blockchain technology. Solidify good habits today, on Web2.

Reputation 78

Reputation Web System Data 78

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. For example, if you are a football blogger, you shouldn’t be linking to a cooking site. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) News links are a great example of high authority and high relevance.

How To 62

How To Google SEO Pitching 62

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. Notified allows you to monitor all the major social media sites and online news sources. What I saw was quite impressive. 1) Overview of Notified.

Software 117

Software Tools Publicity System 117

PR 20/20

APRIL 29, 2023

And, to double down on this tactic, sharing content on social media and other online channels also drives engaged web traffic to the website. For example, if you learn that a few specific queries outperform the rest, it’s clear that your audience is very interested in that topic.

Engineering 77

Engineering Google Tools Blogging 77

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. For example, just 50% talk to sales or customer support. As a result, B2B marketing writers turn to analytics and social media to inform their writing.

Survey 119

Survey B2B Marketing Interviews 119

Communications Conversations

APRIL 3, 2020

They’ve largely been using the traditional channels–email, intranets, town halls and social media. But one channel has given a handful of companies a huge leg up on others in the crisis communications game: personal CEO social media profiles (mostly, on LinkedIn). These are just a few examples.

Tools 78

Tools Airlines LinkedIn Crisis 78

Flack's Revenge

NOVEMBER 16, 2016

We package propaganda as newsworthy information and sell it to the media; and, increasingly publish directly to the Web and social networks. The Web and social media gave us all ways to easily share and spread information. ” He cited an example from the history of aircraft design.

Ethics 120

Ethics Facebook Google Engineering 120

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. You can find templates for creating press releases on the web. Always create press releases in the form of an authentic news story rather than writing it like an ad.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. In the last several years, Cision has purchased at least four other companies with social media monitoring capabilities.

Company 151

Company Tools Technology Software 151

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. You can also have it re-write it several times over if you wish.

Software 86

Software Media Relations Pitching Media 86

Cision

NOVEMBER 5, 2015

Writing press releases is hard, or at least writing good ones that stand out is. So why do you write like that? People aren’t desperately scouring the Web looking for your news. On social media. I don’t understand why people write such snooze-inducing quotes for press releases. It’s Dry as Dirt.

Conference 120

Conference Writing Creativity Web 120

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 3) Top challenges facing reporters.

Survey 102

Survey Report Media B2B 102

Beyond PR

APRIL 20, 2017

If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. Susan Payton is the president of Egg Marketing & Communications , a marketing firm specializing in content writing and social media management.

Writing 45

Writing Small Business Web System 45

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. For example, case studies and eBooks are excellent ways to showcase your knowledge.

Marketing 75

Marketing eBook Case Study Measurement 75

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. You can find templates for creating press releases on the web. Always create press releases in the form of an authentic news story rather than writing it like an ad.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239