Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. And it’s not just public relations. Natural inclusion in trade publications.

Media 98

Media Nonprofit Pitching Analytics 98

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. For example, too many companies are trying to optimize social channels with a social media team, but then their email program is managed by another team, and the website is managed by a different team, and SEO by another team. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear.

Case Study 101

Case Study B2B Study Marketing 101

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Following are six examples of company announcements that can be paired with an event.

Company 68

Company Trade Shows How To Product Launch 68

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option?

Conference 120

Conference Print Trade Shows Advertising 120

Polaris

DECEMBER 30, 2014

Here are just a few examples of how marketers are using Pinterest and Instagram. Here’s one recent example from Ritz Crackers with its “ Pin Your Holiday Party to Win $10,000 ” contest. Have a conference, trade show, or other special event to promote? Connect with a wider audience. Contests increase participation.

Pinterest 196

Pinterest Instagram Brand Branding 196

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We helped streamline that broad topic into concrete examples of stories that resonate with newly diagnosed patients. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 87

Trade Shows B2B Conference Marketing 87

PR Fuel

JULY 14, 2021

What you decide to write about can impact which publications will want your story, too. For example, you might want to announce an upcoming trade show or conference. When learning how to write press releases, take the time to consider which publications you want to send them to. Radio shows.

Writing 73

Writing How To Media Guidelines 73

ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Brand Branding Trade Shows 136

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? We often see reporters complaining about PR pitches (just check out @SmugJourno any day of the week for examples).

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

PR Fuel

JUNE 9, 2021

If the right publications don’t share your release, it won’t appear in front of your target audience. If it’s not newsworthy, publications won’t share it with their readers. For example, you might want to share a breaking news announcement. For example, are you hiring new executives?

Small Business 63

Small Business How To Writing Conference 63

Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Also, see these related posts.

Media Relations 77

Media Relations Media Trade Shows Journalism 77

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. For example, pick a location with some cachet. The key is identifying which topics are either evergreen/continuously interesting, or particularly hot at a given point in time.

B2B 136

B2B Leadership Trade Shows Insurance 136

Sword and the Script

SEPTEMBER 4, 2018

When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. You can see this very clearly in search results for example. It’s an effort to see what might be coming next from the leadership, even as the institution loses sight of everything else.

Industry 72

Industry Marketing Trade Shows Leadership 72

Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you.

Automotive 80

Automotive Agency Mobile Trade Shows 80

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. They want a story tailored for their needs or unique to their particular publication; in fact, they often want an exclusive. Yes, there’s a reason it’s called public relations.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. EIGHTH DAY , Seabuck Switzerland, and RealHer, are examples of brands that have made this a part of their mission from launch.

Trends 94

Trends Trade Shows Community Instagram 94

Shift Communications

APRIL 1, 2015

SHIFT has always been an innovator in social media, digital influence, and data-driven public relations. For example, forward-thinking police forces could use it to identify potential hot spots for riots and civil unrest, then proactively work with key leaders to ensure peaceful protests. SHIFT AIR will ship in Q3 of 2015.

Trade Shows 60

Trade Shows Technology Mobile Google 60

Konnect Agency

FEBRUARY 1, 2021

Currently, still in beta, Clubhouse is “invite-only” and not yet available to the public. With in-person events, trade shows and conferences non-existent in 2020 Clubhouse has allowed humans to connect on a level that was no longer possible in a COVID world. By now you may have heard of Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

Polaris

AUGUST 28, 2014

In the example above, you have 3 specific and unique areas of specialization. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. Public Relations' Financial planning => Retirement saving => The importance of dollar cost averaging when investing.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. For example, “Sweet John” Muehlbauer of Rocksauce Studios was one of the lucky few to participate in HBO’s Westworld activation at SXSW in advance of the show’s season 2 premiere. Who is Considered an Influencer?

Marketing 45

Marketing Trade Shows Local B2B 45

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. For example, our team has sold in panel discussions and conference appearances by calculating the expected media coverage as well as placement of post-event thought leadership pieces. Do go through the calendar for inspiration.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. If you can label several interviews under a dedicated blog tag – like I do here for the Off Script series – this gives you examples and social proof that goes a long way in convincing a customer to take part.

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. In other words, think about fans of news and trade publications in your vertical market. For example, I once worked for a company that promoted a webinar in native advertising. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

David PR Group

JULY 3, 2015

A law firm marketing budget typically covers costs for advertising, promotion and public relations. Attendance at industry, trade or professional society meetings. The post How to Determine a Law Firm Marketing Budget appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Marketing 40

Marketing How To Web Trade Shows 40

Beyond PR

AUGUST 22, 2017

For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. Sansa is a great example of how you can always reset your course and chart a new path. Think about what your brand wants to achieve.

Strategy 74

Strategy Trade Shows Case Study Course 74

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers.

Marketing 60

Marketing B2B Local Customer Service 60

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Here is a mix of ways to find public speaking opportunities and online ones.

Publicity 100

Publicity Trade Shows Google Twitter 100

5W PR

JULY 25, 2023

The beauty industry is ever evolving, and Adit Live, independent beauty’s leading trade show for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere.

Trends 78

Trends Trade Shows Banking Retail 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals.

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

NOVEMBER 30, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”.

B2B 100

B2B Trade Shows Survey Study 100

ImPRessions - Crenshaw Communications

MAY 3, 2018

While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. For example, a research study conducted by the PR team can be used and reused in many different formats, like white papers, blog posts, and earned media coverage. PR can shine beat in B2B tech.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

JANUARY 26, 2016

Start attending events like trade shows and industry conferences. Try a publicity stunt. Publicity stunts may not be the most original tactic, but how many of your competitors are doing them? Publicity stunts may not be the most original tactic, but how many of your competitors are doing them? Need a good example?

Media 120

Media Pitching Trade Shows Infographics 120

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. When TechCrunch discovered a PR agency was charging $750 for a post in its publication, it promptly banned the agency on the grounds that it was unethical. Hourly billing.

Agency 120

Agency Trade Shows Comparison Meeting 120