Sword and the Script

JANUARY 24, 2023

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Be sure to think about sharing ideas that aren’t just links to blog posts, for example. Buy reprints and hand them out at a trade show.

Media 105

Media Advertising Advertising Print 105

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. For example, if you offer SEO services, you may want to team up with a web design firm. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business.

Strategy 133

Strategy Marketing Trade Shows Video 133

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet.

Writing 130

Writing How To Interviews Pitching 130

5W PR

MARCH 18, 2020

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. The Centers for Disease Control and Prevention is recommending that large events and gatherings of 50 or more people, scheduled within the next eight weeks, be canceled or postponed. Identify your unique situation.

Trade Shows 88

Trade Shows How To Policies Travel 88

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. For example, too many companies are trying to optimize social channels with a social media team, but then their email program is managed by another team, and the website is managed by a different team, and SEO by another team. What’s your take on virtual trade show events?

B2B 71

B2B Interviews Crisis Trade Shows 71

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear.

Case Study 100

Case Study B2B Study Marketing 100

Flack's Revenge

FEBRUARY 20, 2018

It was really dense tech – to do the job well, you needed to sweat the details about core router algorithms, for example. One time I was at a dinner with the client team following a day a trade show. At some point, I got it and started pulling in impressive results.

Pitching 149

Pitching Trade Shows Software Agency 149

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Following are six examples of company announcements that can be paired with an event.

Company 68

Company Trade Shows How To Product Launch 68

5W PR

SEPTEMBER 27, 2017

Here are five examples of marketing strategies where results can be boosted via a 360-degree PR campaign. You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Burrelles Fresh Ideas

MARCH 5, 2024

Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Natural inclusion in trade publications. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 99

Media Nonprofit Pitching Analytics 99

Cision

AUGUST 21, 2017

For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. Sansa is a great example of how you can always reset your course and chart a new path. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 86

Trade Shows B2B Conference Marketing 86

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option?

Conference 120

Conference Print Trade Shows Advertising 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer.

B2B 136

B2B Brand Branding Trade Shows 136

Polaris

DECEMBER 30, 2014

Here are just a few examples of how marketers are using Pinterest and Instagram. Here’s one recent example from Ritz Crackers with its “ Pin Your Holiday Party to Win $10,000 ” contest. Have a conference, trade show, or other special event to promote? Connect with a wider audience. Contests increase participation.

Pinterest 196

Pinterest Instagram Brand Branding 196

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. It’s just one example in a short list of brand executions using VR recently. Snowboarding Championships a few weeks back.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. Using media and influencer events as an example, in-person event attendance has historically been limited by location.

Trends 119

Trends Publicity Communications Marketing 119

PR 20/20

JUNE 22, 2022

For conferences and trade shows, teams can also take advantage of the app’s business card scanner. For example, if your team uses Gmail, add the Chrome extension to HubSpot and then demonstrate how features like templates or meeting links will save them time. Photo credit: HubSpot. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

ImPRessions - Crenshaw Communications

MARCH 23, 2017

For example, a recent panel we produced for media tech business Arkadium, focused on how publishers are innovating the creation and delivery of content given Facebook and other digital channels like Snapchat. For example, pick a location with some cachet. Healthy panel attendance requires a lot of elbow grease.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We helped streamline that broad topic into concrete examples of stories that resonate with newly diagnosed patients. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Whatever fear and doubts we had in pulling off our first F&B trade show evaporated — we knew that we just had to be hungry enough for success.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. For example, you can add credibility to your press release by speaking with an authority figure. For example, you might want to interview a CEO, stakeholder, or project leader. For example, you might consider adding a graph or chart.

Writing 82

Writing How To Media Guidelines 82

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. An example of an appropriate scale for a response is the recent death of a boy in Kansas on a large waterslide. Events equal opportunity. Death / injury / illness.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Sword and the Script

SEPTEMBER 4, 2018

When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. You can see this very clearly in search results for example. It’s an effort to see what might be coming next from the leadership, even as the institution loses sight of everything else.

Industry 73

Industry Marketing Trade Shows Leadership 73

Sword and the Script

MARCH 27, 2018

For example, pick a trade publication in any vertical market and study the headlines. How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Which leads me to the second problem. The alternative?

Media Relations 76

Media Relations Media Trade Shows Journalism 76

PR Fuel

JUNE 9, 2021

For example, you might want to share a breaking news announcement. For example, are you hiring new executives? For example, maybe you’re about to announce a conference, launch party, or another event. For example, your sales team might tell you the company exceeded sales goals for the year. Talk to your team.

Small Business 67

Small Business How To Writing Conference 67

Sword and the Script

FEBRUARY 27, 2018

How B2B Marketing Can Get More out of Trade Shows. For example, a study reviewed by Marketing Charts , suggests most buyers do want to hear from sellers at various stages of consideration: “The report surveyed 488 buyers across regions, industries and job titles, responsible for a combined $4.2 billion in purchases.

B2B 67

B2B Trade Shows Survey Study 67

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? We often see reporters complaining about PR pitches (just check out @SmugJourno any day of the week for examples).

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Communications Conversations

OCTOBER 9, 2017

Would you post even 1-2 posts a week about your organization’s recent participation at a trade show? Here’s an example. But, put yourself in the employee’s shoes for a moment. Would you want to post non-stop about your company on LinkedIn? And, I’m not even sure it’s the right expectation.

Social Media 60

Social Media Employee Trade Shows Media 60

The Hoffman Agency

MAY 23, 2018

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? Whatever fear and doubts we had in pulling off our first F&B trade show evaporated — we knew that we just had to be hungry enough for success.

Trade Shows 28

Trade Shows Conference Industry Internal 28

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. In the example I mentioned above, wouldn’t it be simpler to have one central list of all the emails “signed” by John Smith, in case he ever leaves the company? Nurture streams that hinge on outdated enrollment criteria. Start auditing. Now the fun part can begin.

How To 113

How To Trends Trade Shows Data 113

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. For example, “Sweet John” Muehlbauer of Rocksauce Studios was one of the lucky few to participate in HBO’s Westworld activation at SXSW in advance of the show’s season 2 premiere. Who is Considered an Influencer?

Marketing 45

Marketing Trade Shows Local B2B 45

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. EIGHTH DAY , Seabuck Switzerland, and RealHer, are examples of brands that have made this a part of their mission from launch.

Trends 94

Trends Trade Shows Community Instagram 94

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. One company is an isolated example; more than one means there’s a trend, and a potentially bigger story. Here’s what we’ve learned about PR for startups. Prioritize.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120