9 differentiating tips for writing persuasive website content

Agility PR Solutions

It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content. But generating persuasive web content gradually—and at times immediately—makes your page pop. […]. The post 9 differentiating tips for writing persuasive website content appeared first on Agility PR Solutions.

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Writing What They Don’t Want To Read: Bad News In Print

Waxing UnLyrical

Let me just say first that I’m writing this with the certainty that one of you PR pros will fly out of nowhere, tackle me to the floor, and pin me there with a stern lecture straight from your training about how to do this. I’m going to be discussing how to deliver bad business news in print, which I think is more important because of the fact that people keep records of bad news the way they keep lottery tickets: just in case.

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15 writing tips from great 20th-century authors

PR Daily

Although bloggers and novelists have different roles, we've gathered some favorite writing tips from outstanding authors of the 20th century. Use these tips to improve your blog writing skills and avoid some of the pitfalls that tend to detract from quality. To get started, write one true sentence. Sometimes when I was starting a new story and I could not get it going … I would write one true sentence, and then go on from there.".

How Long Should Your Online Paragraphs Be?

PRSay

Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Especially when writing for mobile.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Interviews PR PR Tech Public Relations Social Media Uncategorized Web 2.0

Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

I’m talking about taking from web developers processes to make lean content. Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. This is the idea that we started with when we began building Beegit , the easiest way for teams to write together. Most writing projects suffer from inefficiencies built in because of an extra step needed to format and reformat written content.

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Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Tri-State, an electricity provider, created more than 350 print ads, 120 versions of broadcast commercials for TV and the web, more than 40 radio spots, and 39 custom, location-specific landing pages for 39 of its co-op members. Here is a complete list of all winners for more-detailed write-ups on their striking successes.

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18 ways to write better business copy

PR Daily

It’s tough to differentiate between a wise investment and a wasteful rabbit hole, but one thing you should not skimp on is writing. Here are 18 tips to write copy that convinces, influences and converts: 1. Write conversationally. Write with a casual tone, and emphasize clarity over trying to sound smart. Learn how to write a great headline. FREE DOWNLOAD: 10 ways to improve your writing today ]. Write with a specific call to action in mind.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things. In his story Journalism, Independent and Not , he wrote about his disappointment in finding info that at first seemed newsworthy – but was actually underwritten by a vendor, according to some very fine print. Recall the fine print that Carr mentioned in his piece.

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu’s favorite part, she said, was exploring the “content gap” between what they write and what people want to read. Only a small percentage of their stories get significant page views on the web. The team looked for winners according to a range of data such as web traffic growth, and social consumption and sharing.

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2 Gr8 2 B 4Got10: Will Texting Kill Language As We Know It?

Waxing UnLyrical

When printing arrived in the 15 th century it was viewed as a disaster that would allow heresy to spread. We then got into the topic of the impact of the Web and mobile on language, and whether texting is affecting our ability to write “properly.&#. It is a living, breathing thing, and the Web and mobile have simply given it a new energy that will make language and our use of it more effective. Guest post by Conway Wigg. My wife, Clare, is a linguist.

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9 tips for better proofreading

PR Daily

On the Web, these errors can be corrected easily enough, but in print, that’s another story. Print a copy and check the work, ideally using strong, natural lighting. RELATED: Revive your writing chops, grab the attention of a distracted audience and tell great stories across media channels. ]. Proofreading can be tough. It can seem like no matter how much you read and re-read your content, errors still get through.

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9 offline marketing tactics that still work

PR Daily

If you’re keen on boosting your reach beyond the web, here are nine classic approaches that still merit time and investment: 1. Why not write and submit an article to a relevant trade publication or industry-related magazine? It’s easy to forget a face or a website, but printed information on a business card endures. To add some excitement, you can print promotional codes that unlock discounts.

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30 jobs in the PR and marketing world

PR Daily

Communications professionals who can write well stand a higher chance to see their stories in print. You should also have at least three years of experience editing Web content and experience managing content production. Candidates that have experience writing for financial or health care clients will have a leg up on the competition. It’s not the only company looking for communications pros who can write well.

12 ways to produce a killer press release

PR Daily

Write concisely. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily. The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Avoid unusual fonts. Include video and other visuals.

Using Twitter for PR events

PR Conversations

Likewise, a sign off can be created for all emails sent about the event and any printed materials that will be used. Media on event, especially if working overseas, appreciate wifi during travel time when they can write up reports, upload or use social media. Individuals who live-tweet are perhaps more likely to do a blog write-up, post-event. Classic PR Conversations PR Techster Audience Blogs Comment events Journalists Public Relations Social media twitter Web 2.0

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Follow her for a fantastic collection of industry articles from around the web. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.” Annie Jennings is the founder and CEO of ANNIEJENNINGSPR , a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print.

30 jobs in the PR and marketing world

PR Daily

Though PR and marketing pros enjoy seeing their organizations or clients in print, many seek job satisfaction beyond landing coverage. Candidates should have at least five years of experience in community management and media relations and have impeccable writing and oral communications skills. Web editor—American Bar Association (Illinois).

Avoid email mistakes with this 14-point checklist

PR Daily

Catching errors can be challenging if you’ve read the document a few times already,” writes The Expert Editor. Especially if you’re proofreading your own work, give yourself a day (if possible) between when you finish writing and when you begin to proofread,” suggests the GrammarPhile blog. FREE GUIDE: 10 ways to improve your writing today ]. People often mix ‘their’ and ‘they’re,’ ‘its’ and ‘it’s,’ ‘your’ and ‘you’re’ and so on,” according to Daily Writing Tips. “If

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Landing Page Design: Rules of Thumb Your Boss Expects You to Know

Polaris

As you write, spend some time thinking about and answering the question: what’s in it for them? Write short sentences and paragraphs (but not necessarily a short landing page) to summarize the value of your offer. 3: Write a Compelling Headline. When writing your headline, use action verbs that demonstrate your offer’s benefits. I first heard about the Blink Test from Chris LoDolce who suggested I print a copy of my landing page, then show it to a colleague.

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The elements of a good headline

PR Daily

Clickbait is ruining the art of headline writing. As a budding young web editor at the Chicago Sun-Times , one of my colleagues and I would compete to see who could get his clever headline printed in the paper version. Of course headline writing has had to evolve as the days of readers staining their hands with ink is a thing of the past. RELATED: Revive your writing chops, grab the attention of a distracted audience, and tell great stories across media channels. ].

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet. 9 But the promise of the open web lives on Open, two-way conversation is a force for good where it exists on the web according to Meeker.

Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format. That’s the thematically what Hermann Simon gets after in his HBR piece: Why Peter Drucker’s Writing Still Feels So Relevant.

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Letter from Darlington: In praise of editors

Stephen Waddington

As I write this I can hear his exasperation at my lack of English language education. “It’s Editing and sub-editing have been a casualty of the shift from print to online. The web app simplifies writing and improves its comprehension. Finally it simplifies the structure of your writing. Feedback on your written work can be hard to take. You need to get over it if you want to learn and grow. I’m back up north this weekend in Darlington. I need to level with you.

What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Again, the highest resolution and biggest photos you can manage are critical to anything print. On a printed page or digital copy on a jump drive, it’s often better to have it at the top so journalists can refer back to it quickly.

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WHO OWNS THE MEDIA?

Maxim Behar's Blog

Even the largest international newspaper has been relying for its survival much more on its website than on its print edition. A large number of the surviving press outlets exist solely thanks to their websites, because a print medium is not a dynamic media platform updated by the minute. Luckily, if the merger with their online outlet has materialized, when they hire experts, they can adapt their writing and publishing style pretty fast.

AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Blog content from people with varying writing skills (this even applies to some “media “sites now). How many times have I seen 1, 2, 3, 4, 5, 6, 7, 8, ad 9 on the web?

Online tool rates press releases’ readability

PR Daily

Why not run it through an automated Web tool and see how you score? Paste your press release into the form, and punch the “submit” button to test your publicity writing smarts. From my own experience, press releases are still important to marketing and PR campaigns, but are just one piece in a suite of content contributions to campaigns,” Swayne writes. I’m not entirely sure how you can analyze the art of press release writing,” the consultant said in an email.

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3 power tips to craft an outstanding blog

PR Daily

Consider these three tips: [RELATED: Attend the Business Writing Summit, and start writing more powerful press releases, blog posts, internal memos and more. ]. You’re going to build your branding efforts upon your domain name, and readers must be able to remember and spell it, Callahan says: Before you pick a name, think about how it's going to look on marketing materials, including printed and digital, and consider that it will be easy to spell, say and read. …A

Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Post Launch Marketing Strategy

5W PR

You can find templates for creating press releases on the web. Always create press releases in the form of an authentic news story rather than writing it like an ad. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In For example, if you offer SEO services, you may want to team up with a web design firm.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Once you’ve relaunched your corporate image, you can evaluate the success of your rebrand by tracking: Web Analytics: Did traffic spike during the brand launch?

The Present & Future Tech Trends PRs Should Prepare For

Cision

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

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Why getting links in articles still matters

PR Daily

Coverage in a print publication used to be the ultimate in PR placements. It’s not surprising given how unlikely it is that a reader of any given print publication might be in the market for your organization’s products and services at that exact moment. For instance, you can link back to a piece of related writing on your company blog, or a podcast or webinar they hosted on the topic. When you write contributed content.

How targeted press efforts boost your brand's bottom line

PR Daily

After a sharp decline over the past 10 years, broadcast and print media have slightly rebounded. While links and web search results are important, a shout-out from the local morning show can accomplish in 30 seconds what it takes a paid online banner ad 10 months to do. In much the same way, local and industry-specific print publications can have a stronger impact on your business than paid newspaper advertisements.

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PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. At the time of this writing, there are no reviews of Cision Impact on the review site G2. A good print ad in the analog world could drive coverage too.

Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Publishers have shifted from print to digital formats including apps and websites. As a result print circulation has fallen dramatically. Journalists want to write stories that will engage their readers.

12 ways to produce a killer press release

Presspage

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

12 ways to produce a killer press release

PR Daily

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ]. Write snappily. The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business. Unlike email, web pages are indexable on search engines, driving traffic to your site.