PR Fuel

SEPTEMBER 9, 2021

There’s an art to headline writing — but it’s not rocket science. It’s possible to write a headline that always captures attention, you just have to remember the fundamentals. When it comes to headline writing, there is no room for long, complicated words, nor is there room for bland, uninspiring language.

Writing 104

Writing Education Tools Resources 104

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The objectives should be clear as well as measurable. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications.

Writing 136

Writing How To Pitching Privacy 136

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Salesforce and HubSpot are two good examples. For example, a company that puts out low-quality content may cause customers to re-evaluate their relationships with that vendor.

Leadership 129

Leadership B2B Study Survey 129

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Buchanan PR

MAY 3, 2024

The New York Times , for example, lists at the top of the article, “Paid Post,” to be fully transparent (See these stories from Shell and General Electric ). While a reporter may write a feature about a brand, in most cases, a reporter isn’t going to be writing a fully promotional post about a company. Who authored the story?

Writing 61

Writing Journalism Examples Advertising 61

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Set measurable goals and start tracking right away. Never use it straight from AI. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Wadds Inc.

MARCH 29, 2024

She explores how robust measurement and evaluation can help this function prove its value to the bottom line. Miller has a clear and direct writing style that befits her practical approach. She positions internal communications as essential to a company’s long-term success. While a technical expert, she does not rely on jargon.

Internal 116

Internal International Strategy Communications 116

Shift Communications

DECEMBER 9, 2014

In this example below, how are we doing? There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. First and foremost, let’s understand if we’re even reaching new audiences. We’re reaching new people.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. For example, if the goal is website clicks, a digital campaign could be better suited than a live event.

Writing 40

Writing Agency How To Examples 40

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. For example, California’s AP Style abbreviation is Calif., Photo courtesy of Pexels. By Diana G.

Publicity 111

Publicity Writing Guidelines Construction 111

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? And, assuming your circulate the brief to internal decision-makers for input, a written PR brief means everyone on your side of the table is aligned with the goals and PR measurement metrics. There is no one way to write a PR brief, but here are 9 elements that fit most situations.

Writing 100

Writing How To Measurement Advertising 100

Sword and the Script

OCTOBER 18, 2022

For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. According to a piece in the Harvard Business Review : “ A landmark experiment by Kristina Rennekamp , an accounting professor at Cornell, documented some of the consequences of poor corporate writing.

Handbook 93

Handbook Financial Writing Corporate 93

Sword and the Script

MAY 6, 2017

Writing, Labels and Cohorts; Words Really Do Matter [UML]. There’s a caveat: “If someone spends an hour watching TV (for example) and uses a smartphone to surf the web during the same hour, we count this as an hour of usage for each medium, and hence as 2 hours of total media time.”. 3) Context in measurements.

Measurement 66

Measurement Marketing Survey Advertising 66

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

Mindful Marketing

JANUARY 10, 2017

This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. I was so proud of the resulting report.

Measurement 50

Measurement Comparison Analytics Agency 50

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. Here’s an example: Pass the guacamole to Nancy and I when you’ re done.

Writing 100

Writing eBook Course Measurement 100

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 106

B2B Survey Pitching Software 106

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. A good free example is Facebook’s audience insights that provides you a more detailed look at what a page’s fans like and dislike from TV shows, popstars to sports teams.

Measurement 62

Measurement Marketing SEO B2C 62

Mindful Marketing

OCTOBER 5, 2016

Take, for example, Linkedin Endorsements. Measure results. But be sure that you are then measuring the outcome of this promise once you begin working together. Remember that often a PR pro will have a connection with an important journalist that might not write about your industry. Ask about these relationships.

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

PR 20/20

SEPTEMBER 29, 2022

The TL;DR version: Just because you’re writing for a B2B audience doesn’t mean your message can’t be creative. Take legal writing, for example. Just because you’re writing technical copy doesn’t mean you can’t keep raising the bar. ?. Measure, measure, measure.

B2B 61

B2B Creativity Content Marketing Measurement 61

Onclusive

OCTOBER 12, 2021

As an example, an increased budget may be necessary to develop new impactful content. You may also need to invest in new technology tools such as Onclusive that offer comprehensive media monitoring, power media relations workflows, provide PR measurement and reporting, and automate other tasks and responsibilities.

Resources 195

Resources Technology Data Tools 195

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

PR 20/20

MARCH 8, 2023

Example commands include: Quick status updates , such as, "How many tasks are assigned to me?" Reporting , for example, "Show me a summary of monthly web visitors for the last two quarters" or "report of monthly revenue in Q4." And, for good measure, getting a jump on our Easter chocolate orders from a Cleveland staple, Malley’s.

Tools 85

Tools Web Examples Report 85

Wadds Inc.

JUNE 5, 2023

The functional writing style is suited to the material, exemplifying the practical aims of the author and Coleman is a big fan of lists and step-by-step plans. The model assess; analyse; articulate; act is a good example and is typical of her desire to bring order and method to communications.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. For example, when responses are segmented by in-house teams – and outside resources, we can see how views shift: Clients.

Agency 141

Agency B2C B2B Survey 141

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. As measurement began to rise in importance over the years, and better data is demanded, these industry elders have tweaked their offerings and their messaging to focus more on PR measurement. By Seedepth.

Measurement 50

Measurement Media Analytics Analysis 50

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. Below are great examples of KPIs you can use when creating a campaign: 2. Here are some great examples of content for each step: 5. This involves testing your content and measuring its success. Measure your results. SCHEDULE A DEMO.

Content Marketing 128

Content Marketing How To Marketing B2B 128

PR for Anyone

JANUARY 28, 2024

For example, Erica suggests allowing retirees to stay connected on a part-time basis. Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. PR measurement evangelist Mark Weiner passed in December. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ).

Brand 149

Brand Branding Reddit Pitching 149