Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. PR measurement evangelist Mark Weiner passed in December. In remembrance.

Brand 151

Brand Branding Reddit Pitching 151

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Did you know? Notified by Intrado gets close.

Technology 170

Technology Publicity Software Pitching 170

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. As an example, an increased budget may be necessary to develop new impactful content. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.

Resources 195

Resources Technology Data Tools 195

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. For example, if you are a football blogger, you shouldn’t be linking to a cooking site. News links are a great example of high authority and high relevance.

How To 62

How To Google SEO Pitching 62

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Mindful Marketing

JANUARY 10, 2017

This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. I was so proud of the resulting report.

Measurement 50

Measurement Comparison Analytics Agency 50

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

This begins with the date selection itself – avoiding proximity to holidays and seasonal happenings, for example. From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. For example, how many attendees signed up to receive content?

Pitching 185

Pitching Survey Video Examples 185

Cision

MAY 26, 2017

I always loved to write. We are still plugged into who they are as professionals and make sure to touch base with them outside of pitching for clients. However, we are seeing a lot more poor examples of cultural appropriation than we are seeing cultural appreciation. Have a love for writing — or at least like it.

Analytics 227

Analytics Measurement Pitching Travel 227

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Better Writing Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. As measurement began to rise in importance over the years, and better data is demanded, these industry elders have tweaked their offerings and their messaging to focus more on PR measurement. By Seedepth.

Measurement 50

Measurement Media Analytics Analysis 50

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. For example, if your audience comprises college students, use a persona that speaks directly to them.

Creativity 110

Creativity Data Measurement Product Launch 110

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. For example, I have served on the board of directors for three different nonprofits, which has given me a taste of how boards oversee the management of an organization. For example, PRSA offers the Silver Anvils and the Bronze Anvils. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 83

Social Media Pitching Media LinkedIn 83

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. For example, you can sort results by the level of engagement or reach. For example, you can send a release to contacts, over a newswire and publish it to your online newsroom within the same menu.

Software 117

Software Tools Publicity System 117

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022.

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Say for example your company always exhibits at a major B2B services conference in May. Or an industry change might spur you to write a new whitepaper to educate your audience about this change.

How To 0

How To Content Marketing Conference Analytics 0

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? Can you share an example of one that worked? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

5W PR

MAY 6, 2020

One example is a brand that states it created a new product in response to customers interested in resolving a chronic situation. About Us pages that engage visitors, instead of pitching and attempting to persuade consumers, are also more successful. Preach and lead by example. Storytelling is always powerful.

Survey 88

Survey Storytelling Consumer Analysis 88

Waxing UnLyrical

DECEMBER 28, 2011

I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. My query made it clear that I wanted examples of success, and how it was being measured. I guess Lady Luck is smiling on me , because the bad pitches continue. Be blatantly self-promotional. And that was it.

Pitching 89

Pitching Interviews Comparison Writing 89

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 151

B2B Study Blogging Marketing 151

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. You can easily measure the effectiveness of social media broadcast efforts to gauge the level of impact it’s having on your business.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Shift Communications

MARCH 17, 2016

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Write like they write.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch.

Pitching 83

Pitching Product Launch Data Measurement 83

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible. Contact us to discuss your specific needs.

Strategy 96

Strategy Ethics Social Media Data 96

Critical Mention

JANUARY 8, 2019

Once your goals are crystal-clear and you launch your campaign, you can also set tangible metrics to measure its results. By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. Develop your own pitch style. Do not leave the journalist guessing! Until next time!

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Or, just interested in seeing an example? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field?

How To 177

How To Guidelines Content Marketing Video 177

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. For example, who are the people being helped by your nonprofit’s programs, and what are their stories? For example, a well-placed story in a business publication might go far to engage a corporation’s target audience. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. We constantly find horrid examples committed by journalists. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write.

Writing 149

Writing Education Pinterest Creativity 149