PR Fuel

JANUARY 24, 2022

The key to successful PR is being newsworthy and creative. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. Find Creative Angles.

Creativity 110

Creativity Data Measurement Product Launch 110

PRSay

JULY 6, 2020

Twitter and Square, for example, have both announced that their employees can continue to work remotely. For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Wear cloth face covers.

Employee 187

Employee Skype Meeting Nonprofit 187

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022.

Interviews 100

Interviews Publicity Technology Social Media 100

Stern + Associates

FEBRUARY 4, 2022

For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. Identify clear measures of success. At the awareness phase of a user’s journey, for example, we track metrics such as total impressions or reach per post. Quantity (i.e.,

Social Media 62

Social Media Strategy Media Nonprofit 62

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Mail-merge for journalist emails is a great example (and one that’s unfortunately misused in PR), but there’s more. Show your work with metrics.

Pitching 136

Pitching Agency Tools Resources 136

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. Contact us to discuss your specific needs.

Strategy 96

Strategy Ethics Social Media Data 96

Cision

DECEMBER 12, 2015

Why Are You Writing? A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience. What Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. Give real life examples and stories.

Data 120

Data Case Study Storytelling Conference 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. We constantly find horrid examples committed by journalists. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write.

Writing 149

Writing Education Pinterest Creativity 149

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Include tips on brand use/positioning in video and photography with examples.

How To 99

How To Guidelines Creativity Examples 99

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. And the answer is probably a bit of both.

Writing 194

Writing Communications Marketing B2B 194

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Beyond PR

JULY 27, 2016

Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Write directly to them and focus on what they care about. Check out Do Your Headlines Measure Up?

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

NOVEMBER 16, 2017

Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., Write a Great Headline. What question is this press release answering? Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Or, just interested in seeing an example? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

Doctor Spin

APRIL 17, 2023

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. We also host our annual National ¡Bravo! It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 3) You can target the competition’s readers too.

Publicity 90

Publicity Media Advertising Advertising 90

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. What about real-life examples?

Measurement 60

Measurement Social Media Tourism Twitter 60

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. You must stay competitive, relevant and timely. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 12) “Write for businesses.”.

Employee 150

Employee Print Writing Survey 150

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. What does your audience want to hear? Carrie Hane Dennison (@carriehd) August 27, 2015.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Prohibition

MARCH 16, 2021

I’ll give you an example. Of course, the sales-focused social media post has its place – for example, when it comes to retargeting anyone who has watched your video or read your post – but to base your entire strategy around hitting your cold prospects with a sales message will not work effectively. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

DECEMBER 31, 2019

The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. For example, the study found: “44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal.”. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

Maxim Behar

JANUARY 11, 2024

For example, I've read articles that when Elon Musk opens a factory in Texas, he puts his desk in the middle of the hall where all the machines are. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Can you share an example of one that worked? What’s your best tip for measuring PR? How has your strength in writing helped propel your career?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. What are very specific goals and how can they be measured? For example, you may decide to circle all the barriers that received four or more votes. These measurements will be discovered while doing the goals and objectives research. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

MARCH 31, 2020

For example, I will likely redirect some of our Q2 performance marketing related spend to more content generation efforts. “Think twice, write once” “Now is a good time to invest more in content marketing, especially if you have unused dollars allocated for live events that you can shift over.

Content Marketing 118

Content Marketing Marketing Advertising Advertising 118