PRSay

MAY 23, 2018

Because trade media editors and journalists are typically subject-matter experts in their respective fields, articles tend to go into deeper detail than those in larger publications. Explain this to your client and show examples of past work to support your point. Some podcast audiences are even larger than local broadcast markets.

Media Relations 136

Media Relations Publicity Media Blogging 136

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. The migration of news to digital platforms has disrupted the news business, and new outlets are always coming on board.

Media 310

Media Retail B2B Journalism 310

Konnect Agency

APRIL 20, 2021

There have been incidents of mass shootings and other tragedies where the local community focused on processing and grieving. For example, many brands showed their support for the Black Live Matters movement on their social media. However, it is also essential to know when it is not appropriate to pitch altogether.

Social Media 52

Social Media Media Relations Media Pitching 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

Privacy 294

Privacy Media Telecommunications Conference 294

Landis PR

AUGUST 8, 2022

That holds true with news media relations as much as with all the other things in life that require us to “read the room.” . The zeitgeist of the media landscape changes by the moment, but there are a few ways that PR professionals can tap into that knowledge to amplify outreach or avoid disaster. By Brianne Miller .

Local 98

Local Examples Internal International 98

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

PR in High Definition

MARCH 28, 2023

When brands engage with a comms agency for their social media strategy , they expect the agency to have great connections with relevant influencers in their sector. Looking at this from a traditional media relations perspective, we can see why. For example, in France, social media regulation recently shifted.

How To 62

How To Local B2C Social Media 62

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. It allow you to niche to attract your ideal clientele as well. So that is this week’s PR tip.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. Not only is it a small, local organization in NJ, but I’ve realized how important supporting those with mental health and addictions really can be.

Media Relations 68

Media Relations Media Insurance Insurance 68

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). In the example I shared above, I used the ‘smile and dial’ approach to land that first placement.

Media Relations 52

Media Relations Media Pitching Writing 52

Newsfile

NOVEMBER 28, 2023

For example, gather loans, lease agreements or investment reports. It’s essential to regularly review and understand your business’s legal obligations , stay updated on local and national tax laws , consult with professionals for guidance and verify and implement compliance strategies.

Financial 110

Financial Software System Data 110

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. For example, you might write: “Thank you, (Reviewer’s Name), for sharing your experience. This means that one of the first things potential customers will do is look up your business online.

Policies 91

Policies Construction Reputation Privacy 91

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink.

Pitching 112

Pitching Media Relations Survey Advertising 112

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. You can start with a site like HARO , which sends out several earned media opportunities each day. Are You Finding Fake Media Sickening?

How To 279

How To Media Pitching Creativity 279

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. For example, you may possess some killer news, but if all you do is post a news release on a wire service, you’re not going to get noticed. Get more media pitching knowledge from Michael Smart here.

Strategy 119

Strategy Pitching Film Advertising 119

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For example, here Google’s semantic search analyzes the phrasing “Where is Elvis?” Emerged Trends. Content optimization for the mobile and semantic web. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Burrelles Fresh Ideas

AUGUST 2, 2023

Related read: The Power of Great Storytelling and Why it’s Crucial to PR Pros Local relevance and community engagement benefits Broadcast media, particularly local television and radio stations, maintain a strong connection to their communities.

Radio 74

Radio Television Media Local 74

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

MARCH 24, 2016

I started primarily in event management, and have since moved into account management and media relations. Just as we have immersed ourselves in the wine world (trade, media) on the East Coast, we expect to do the same in the Bay Area, Napa and Sonoma. Donate the rest to local charity projects. What made it special?

Local 120

Local Agency Policies Travel 120

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

Bianchi Biz Blog

NOVEMBER 2, 2023

For example, while I’m interested in attending your one-hour event in Detroit, I will be traveling to Los Angeles for the auto show to cover major automaker press conferences the same day. You didn’t connect your news to … trends, industry issues, local economic impact, etc., and your innovation isn’t newsworthy by itself.

How To 98

How To Transportation Travel Conference 98

Landis PR

MAY 3, 2021

The long-term goal of our signature local program, “Bay Area Bountiful,” is to establish a track record as a respected source of in-depth content about local developments in conservation, sustainable agriculture, climate change and the work of people from all communities who are leading the way in these fields. .

Meeting 98

Meeting Agriculture Media Television 98

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. It’s a good example of a data source and in this instance it serves insights directly.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. You can get a copy of the full report here: 2018 State of the Media.

Survey 102

Survey Report Media B2B 102

Cision

APRIL 2, 2015

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. Though these occurred offline, they’re textbook examples of triggers that lead to successful WOMM. Contests are a great example. Grassroots.

Airlines 120

Airlines Storytelling Local Travel 120

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Stick to the facts and point your audience to official resources (your local government communications or the CDC) for more information.

Communications 88

Communications Case Study Conference Resources 88

Cision

JUNE 22, 2015

Q: Any advice on how to best monitor and react for online engagement of media during a crisis? For example, term association may be technical or may be labor related, but because threats to a brand can come from anywhere, it’s important for a brand to be actively listening beyond just their brand name or product. .”

Crisis 120

Crisis Crisis Communications Local Social Media 120

PRSay

MARCH 18, 2020

In addition, journalists who are not assigned to coronavirus-related stories often have limited resources and value multimedia and PR support. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

Resources 214

Resources Pitching Television Radio 214

Landis PR

MARCH 29, 2021

For example, our April issue will be dedicated to home and garden. During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change.

Meeting 96

Meeting Media Local Interviews 96

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

Publicity 174

Publicity Leadership Corporate Agency 174

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. It’s important to be able to efficiently organize the contacts you access in a media database. The more contacts you have, the more brand visibility your business gets.

Media 104

Media Radio Local Tools 104

Rock the Status Quo

OCTOBER 2, 2014

How To Do An Editorial Calendar Scour Most know what an editorial calendar is – an outline of what topics a blog, magazine or media outlet intends to cover for the year, and when it will run – giving PR pros a better chance of including their clients in relevant stories. Public Relations'

Wikipedia 205

Wikipedia Pitching Fashion System 205