Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Do consider the meaning of holidays.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Agility PR Solutions

MAY 25, 2023

It can be tricky, however, to write a media pitch that will pique a reporter’s interest in your story and compel them to cover it. Read on to […] The post Dissecting the media pitch: Best practices to follow, and 5 examples to emulate appeared first on Agility PR Solutions.

Examples 110

Examples Pitching Media Writing 110

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. What’s Different? They can have a huge influence on their followers.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 98

Media Relations Report Industry SEO 98

Agility PR Solutions

MAY 20, 2019

When it comes to accurate and objective critiques of how you did during a media interview, your eyes and ears aren’t exactly impartial judges. What follows are just a few examples of […]. The post Media relations mentoring—20 ways to improve your media game appeared first on Agility PR Solutions.

Media Relations 90

Media Relations Media Training Interviews 90

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. Measure What Matters.

Media Relations 120

Media Relations Media Pitching Measurement 120

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. The software offers you a choice in tone too.

Software 85

Software Media Relations Pitching Media 85

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. For a real dash of schadenfreude, check out these examples of what not to do. The best media training sessions train the entire team, starting at the top.

Media Relations 120

Media Relations Agency Media Training Training 120

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. For example, Josh Bernoff , recently wrote: “Your press release is worthless. 2) Earned media can drive sales.

Study 138

Study Media Relations Media Measurement 138

PR in High Definition

MARCH 26, 2020

This means that PRs must be strategic about what and how they’re pitching to journalists, for example, only mentioning coronavirus if it’s really relevant and being sure to pitch journalists at the right time – Dan mentioned that PRs should pitch non-coronavirus stories to him as early as possible in the day.

Media Relations 83

Media Relations Media Newspapers Print 83

Axia PR

MAY 4, 2020

Even as the media's primary focus is on the coronavirus pandemic, journalists are looking for non-COVID-19 stories. For example, a London features and deputy news editor put out a call for "non-CV stories" and then replied with this: Read 8 ways your PR agency can assist you during COVID-19 for more.

Media Relations 62

Media Relations Media Agency Examples 62

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. The post Is Media Relations Getting Harder?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Shift Communications

OCTOBER 6, 2017

Here are a few of the ways our team keeps a steady media relations drumbeat all year long. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. PR pros, do you have any other tips for “making it rain” during a news drought? Sara LaFauci.

Media Relations 107

Media Relations How To Media Pitching 107

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Onclusive, for example, consistently maintains the integrity and quality of contacts so you don’t have to. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Konnect Agency

APRIL 20, 2021

For example, many brands showed their support for the Black Live Matters movement on their social media. The post Navigating Taboo Topics in Media Relations and Social Media appeared first on Konnect Agency. These goals should be reflected in your day-to-day practices.

Social Media 52

Social Media Media Relations Media Pitching 52

ImPRessions - Crenshaw Communications

MARCH 13, 2024

Here are some examples. The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason. But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. Relationships don’t mean guaranteed coverage, but they often assure access.

Agency 182

Agency Handbook Construction Pitching 182

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Differences between analyst and media briefings.

Wireless 309

Wireless B2B Report Media Relations 309

Rock the Status Quo

MARCH 26, 2015

Media Relations: 5 Mistakes Even The PR Pros Make in Pitching Media Start Collecting Those 2015 Editorial Calendars, PR Peeps This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan. Bravo, Manuela – stellar job on this pitch!! Now THAT’S the way to rock the status quo!

Pitching 100

Pitching Examples Fashion Media 100

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. The PR function contributes to business goals through the awareness generated by earned and owned media, among other tactics. In media relations, timing is everything.

Agency 310

Agency Measurement Meeting Reputation 310

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Instead of throwing in the towel, it helps to take feedback from media contacts – whether it be negative or positive.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge.

B2B 156

B2B Journalism Enterprise LinkedIn 156

PRSay

MAY 23, 2018

Because trade media editors and journalists are typically subject-matter experts in their respective fields, articles tend to go into deeper detail than those in larger publications. Explain this to your client and show examples of past work to support your point. Embrace the niche appeal of podcasts.

Media Relations 117

Media Relations Publicity Media Blogging 117

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

JULY 1, 2020

For example, your subject line could be: EXCLUSIVE: Top AdTech Firm Raises $10M in Funding? . It’s also helpful to reference a recent article or a social media post by the reporter if it’s relevant. Keeping up relationships is the goal of good media relations, of course, and there is always another chance to get your story out.

Pitching 380

Pitching Writing How To Report 380

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

That’s why understanding certain nuances of the media outreach process can mean the difference between a fixable flub and a misstep that compromises the entire pitch or even the team. This post outlines six common media relations mistakes and ways to avoid them. Disaster #1: Terrible Timing Timing is everything.

Pitching 240

Pitching How To Report Radio 240

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. The post Managing Media Relations for a Publisher; Off Script No. She is Rachael Wolensky and she’s my guest on this edition of the Off Script series.

Media Relations 68

Media Relations Media Insurance Insurance 68

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). In the example I shared above, I used the ‘smile and dial’ approach to land that first placement.

Media Relations 52

Media Relations Media Pitching Writing 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

One example? She advises PR teams to consider the innate quality of media coverage and the value of inroads with key reporters in the industry. Plus, they can share insights and experiences that help strengthen media relations and position the PR team as an essential resource for editorial.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 147

Nonprofit Local Training Media Training 147

ImPRessions - Crenshaw Communications

MAY 1, 2019

It may also play a part in measuring a program’s success or impact, as in the example above. We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

For example, we have many marketing and adtech clients, so we like “DemandGen CXO Conversations,” “AdExchanger Talks,” “The Sales Evangelist,” “Accelerate With Andy Paul” or “Marketing Over Coffee.”. For example, if you’re promoting a B2B sales enablement tool, you’ll want to focus on sales podcasts and not marketing shows.

Pitching 350

Pitching Interviews B2B Leadership 350